Wisdom. Applied.

Recently, I saw an article in The Wall Street Journal about pandemic economics and work-life balance.

To succeed in business, you have to focus on sufficiently satisfying, that is, satisficing, the needs and expectations of your customers and on reminding them of that fact.

There is a crisis. But it’s not the one you’ve heard about. It’s time to fix that. It’s time to change the conversation. But to do that, you have to change the frame.

There’s lots of advice out there suggesting single track “cures” to the cash crunch that many medical groups and facilities are experiencing as a result of the coronavirus economic crisis.

Double your felony, Double your sums. Oops we got caught, Now we’re jailhouse bums.

Is an MSO right for me? How about a CIN?

This is a perfect metaphor for the false belief that there’s a strong foundation holding up the structure of your group. In reality, the truth can be much different.

Walmart is famous for its slogan “Save Money. Live Better.” It’s no surprise that the slogan is aimed at the customer. But what about the supplier?

Evolutionary psychologists say that the reason we see a stick on the trail ahead of us as a snake is that it’s far better for our survival to see sticks as snakes than snakes as sticks.

Super Bowl commercials garner all sorts of buzz for being “creative,” but creativity isn’t selling. Listen below to find out how this concept applies to your medical group.

Today, employers reward for the value you create. The factory worker, whether in what is readily recognized as a factory or one which looks to outsiders, like a medical clinic or hospital, who simply shows up on time, does what he or she is told (you know, follows protocols) and then clocks out at the end of the shift, creates no real value in comparison with the next worker.

Uniforms send a message to others. A uniform can create tainted uniformity among its wearers, uniformity of thinking and uniformity of action.

What’s a laptop cost? How about $1,040,000? Nope, it’s not the world’s first quantum computing MacBook. It’s just a regular old one. Heck, it’s even used! Listen to Mark explain the costs of unsecured devices.

The coronavirus has closed their office doors, but the U.S. Department of Justice is still prosecuting healthcare crimes and extracting painful settlements.

The tides of healthcare ebb and flow like the width of men’s ties and the political affiliation of Michael Bloomberg.

Listen to Mark as he discusses that it’s not the people that you have to fire that ruin your organization; it’s the people you should have fired but didn’t.

Listen to Mark as he discusses that a few months ago, while waiting at the gate for a flight, I couldn’t help but notice a gate agent making some woman unpack and repack and unpack and repack her expandable carry-on suitcase because it was too wide to fit into the measuring “box” for carry-on luggage..

Listen to Mark as he discusses in the real-world context of opportunistic action, “partnership” is a euphemism for “acquired” or “controlled.”

Listen to Mark as he discusses how many medical group leaders come to him for help when they’ve got a “problem” and they’re looking for a solution.

Listen as Mark discusses that both state and national level politicians certainly know what side the bread is buttered on, and who’s doing the buttering. There are far more patients than there are physicians, thus the rush to fix the problem they’ve defined as “surprise medical bills.”

Listen to Mark as he discusses the reality that we all construct and use models. Often, these are mental models, concepts or representations about how the world works.

Listen to Mark discuss a recent lawsuit which resulted in a $500,000 plus settlement by Sac Cardio and a $30 million plus settlement by Sutter in regard to their relationship.

Listen as Mark discusses what could happen if patients no longer need you, or, at least, not as much of you.

As I always say, think like a carpenter and measure twice (or even thrice), vetting each deal carefully with healthcare counsel, before cutting once, cutting your own neck, that is.

Remind yourself that, as you watch this today and three weeks from today when you remember to pull out your get out of jail free card, that physicians like you are sitting in their cells today and that you don’t want to join them.