Winning Pitches with RangeMe & ECRM

How Casey's 1st Innovation Summit led to 19 New Product Finds Last August, Casey's teamed up with RangeMe and ECRM to launch its first-ever Innovation Summit in an effort to discover new brands that would attract a broader array of customers to its stores. The convenience store chain, which operates more than 2,900 stores across 19 Midwestern states, discovered 19 new brands from the Sum...

What's in a Name? A Lot, if You Ask Yes Honey Founder Heather Mincer Nobody wants to enter “naked chicks” into their browser search while they are on their work computer. But that’s what people had to do to find the honey-sweetened sodas and drizzlers created by Yes Honey Founder Heather Mincer, when her company was originally called Naked Chicks Pasture.  When you know the brand’s origin, th...

Beauty Brand Skin Centrick Shows that 1+1=3 When it Comes to ECRM & RangeMe Skin Centrick’s Founder & CEO, Chithra Kannan, is a perfect example of a brand owner who understands the power of leveraging both ECRM and RangeMe to engage with the buyer community, and because of this, the brand is already on a trajectory of success rarely seen in a consumer packaged goods startup.  Launched only...