What's Your Stori?

In this engaging episode, we sit down with Nicola Anderson, a professional makeup artist with over two decades of experience. From her training at the renowned Shep Studios and Pinewood Studios in London to setting up her own makeup studio in Carmarthen, Nicola shares her inspiring story and passion for makeup. She discusses the transformative power of makeup, her dedication to skincare education,...

In this episode of What’s Your Stori?, we chat with Sarah Martin, co-founder and CEO of Hapola Sportswear, a brand designed to keep girls and women engaged in sports. Their mission is clear: to break down barriers and ensure girls and women feel comfortable and confident while playing sports. Sarah shares her journey from being a passionate hockey player to identifying a gap in the market for peri...

In this captivating episode of What's Your Stori?, James sits down with Dawn Lyle, a seasoned entrepreneur and co-founder of iCreate and 4TheRegion. Dawn shares her inspirational journey from setting up a computer graphics business in Swansea during her university days to launching a social enterprise aimed at fostering business and community collaboration in Southwest Wales. Discover how Dawn...

In this captivating episode of What's Your Stori?, host James sits down with Osian, the founder of Copa Cymru. Osian shares his remarkable journey from studying media at Bangor University to establishing a successful video production company and expanding into the gaming industry. Discover how his early struggles with breaking into the industry led to the creation of Skint Student Productions,...

In this episode of What's Your Stori?, host James sits down with Scott from  @coaltown-coffee  , a speciality coffee brand deeply rooted in the heritage of Ammanford, Wales. Scott shares the inspiring journey of how he transformed his passion for coffee into a thriving business, starting from his parents' garage to establishing multiple cafes and an online community. They delve into the ch...

In this compelling episode of What's Your Story?, host James Owen sits down with Mark Burch, a financial planner and mindset coach from West Wales. Mark shares his journey of building a financial planning business, Sleek Stone Private Clients, while emphasising the crucial role of mindset in achieving personal and financial goals. Despite overcoming significant health challenges, including a brain...

In episode 40 of What's Your Stori?, James sits down with professional rugby referee Craig Evans. Craig shares his journey from playing grassroots rugby to becoming a top referee, officiating games at the international level and even at the Olympics. He discusses the challenges and highlights of his career, the pivotal moments that shaped his path, and the personal loss that deeply affected hi...

Join host James Owen on this episode of the What's Your Stori? as he sits down with Tom White, a professional film and television composer from Wales. Tom shares his journey into the world of cinematic film music, discussing his process of composing for TV and film, his own musical projects, and the balance between creative expression and commercial work. Learn about the intricacies of composi...

In this episode of the What's Your Stori?, James talks with Gareth Harris from E-Development, a specialist in online training. Gareth shares his fascinating journey from growing up in Wales, serving in the Royal Navy, facing multiple redundancies, to eventually starting his own successful business in online training. The conversation delves into the importance of networking, the challenges of...

In this episode, we meet Lloyd Henry , secondary school teacher and founder of Cegin Mr Henry , a bilingual cookery brand for children. Inspired by his mother and grandmother, Lloyd shares how his love of food led him from hospitality roles around the world to launching cooking content during lockdown, which evolved into a published Welsh-language cookbook and a growing business. He talks about te...

In this episode, host James chats with Lloyd Evans, Founder and Director of Spark Structures, about the art and responsibility of structural engineering. From homes and bridges to climate-conscious design, Lloyd explains how sustainability can be built into every structure—without compromising safety or practicality. Learn how thoughtful design choices can dramatically reduce carbon impact, why op...

This is the 35th installment of What's Your Stori? A podcast all about hearing stories from entrepreneurs, business owners and just all round good people! Max opens up about his journey from selling computers at Dell to creating a purpose-driven business that now supports hundreds of local brands. We explore his DIY beginnings, the evolution of his creative process, and his commitment to low-waste...

In this episode of What’s Your Stori?, we’re joined by Chelsea Free, founder of Unlimited School of Arts, a performing arts academy for children aged 3–18 in Cross Hands, Carmarthenshire.👉 Chelsea’s journey is a powerful story of perseverance: from a failed childhood audition that shook her, to launching a growing business during a global pandemic, with just £13 in the bank 😧Today, her academy t...

Meet Charlotte Lewis, a confidence coach, theatre director, and communication expert, who helps people speak with power and presence. With a rich background in theatre and a thriving coaching business, Charlotte shares how her early love for storytelling and direction evolved into a passion for helping others unlock their voice and confidence. Episode Highlights:Charlotte’s journey from stage dire...

Robyn Griffiths, an inspiring academic and musician who now serves as a lecturer and program manager at the University of Wales Trinity Saint David (UWTSD). From wild childhood days touring Europe with his parents' band to diving into academia later in life, Robyn shares his compelling journey through music, grief, growth, and ultimately finding purpose in empowering students. He opens up abou...

In this inspiring episode of What’s Your Stori? , we sat down with Swansea legend Kev Johns MBE. A performer, broadcaster, and voice of the Jack Army. Kev shares his journey through faith, comedy, and community. He opens up about: 🎭 His unexpected path to entertainment 📻 Hosting one of Britain’s longest-running breakfast shows 💪 Battling stage 4 cancer while still making audiences laugh This is...

James welcomes business coach and Sales Academy founder, Adam Brooks for a conversation that explores the highs, lows, and turning points of a truly unconventional career. From confronting authority in childhood to managing offender rehabilitation at 21, Adam reflects on the moments that shaped his approach to coaching, leadership, and life. He shares insights on building trust and why purposeful...

In this new episode, James sits down with Becca Brooks – scientist, teacher, coach, and mum – for a raw and powerful conversation about identity, resilience, and finding your footing through life’s toughest moments.

Meet Phil Jones—former Royal Marine Commando, cold water immersion expert, and founder of SO FIT, a company dedicated to helping businesses build resilience and unlock peak performance through well-being. 💥 Top 3 Moments: Phil reflects on his decade in the Royal Marines, the elite training that shaped his mindset, and the difficult transition into civilian life. After battling PTSD, Phil discover...

💬 "Everyone deserves to feel good in their own skin" — Jamie Stedman In this episode of What’s Your Stori? , we sit down with Jamie Stedman, owner of Fitter Body Ladies , a thriving women-only fitness community in South Wales. Jamie opens up about his journey from pushing trolleys at Tesco to building a successful business dedicated to empowering women through fitness. 💪 Jamie shares how he buil...

In this episode, we sit down with Mel Evans, a seasoned customer experience expert and voice of the customer advocate, to uncover the secrets of building meaningful customer relationships. From the power of active listening to strategies that transform customer feedback into business growth, Mel shares invaluable insights that everyone should hear. 🔹 How can businesses create a customer-first cul...

This time, the tables are turned! James Owen, the usual host of What's Your Stori? , steps into the guest seat to share his journey—from dreams of becoming a sports teacher to running a successful video production company. 🔥 From navigating the rough world of sales and unexpected career pivots to discovering his passion for filmmaking, James opens up about the moments that shaped his path. 🎥...

In this episode of "What’s Your Stori?", host James Owen meets Llanelli’s very own croissant craftsman—Ben Conde, executive pastry chef and founder of the new Saint Hugo Bakery. From law graduate to Bake Off: The Professionals contestant, Ben shares his journey into the world of fine pastry, shaped by years of experience in Michelin-starred kitchens across London, Paris, and beyond. His...

Join us for the latest episode of What's Your Stori? This week James Owen sits down with Angharad Harding, a highly experienced business advisor and founder of Aim High Business, to discuss the realities of entrepreneurship, securing funding, and business growth strategies. 📌 Key Takeaways: ✔️ How to transition from a full-time job to running your own business✔️ The biggest mistakes business...

This week on What’s Your Stori?, we chat with Angharad Stevens, a wedding and lifestyle photographer whose journey took her from forensic photography aspirations to children’s entertainment to the beauty industry—and finally, to running a successful photography business. We talk all things wedding pressures on all sides, the reality of being self-employed, and her top tips for brides and grooms. L...