Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More

Website auditing is a necessary process in order to ensure that your website is hitting your objectives as a business. But what data should you be focusing on to optimise your website for success? In this episode, Phil discusses the pillars of website auditing and how this data can be used to improve your website for both search engines and your users. Watch all episodes on YouTube Visit the Websi...

Many businesses use heatmapping software like Hotjar, MS Clarity etc. To reveal activity on their website. But many businesses struggle to use this data in a meaningful way, often just having the tools for the sake of it.  In this episode, Phil discusses what data is useful to look at from heatmapping tools and how you can use the data to make positive changes on your website.  Watch all episodes...

A split funnel analysis can tell you a lot about the effectiveness of your demand generation efforts, but it’s not usually part of the website analysis conversation.  In this episode of Websites Decoded, Phil explains what a split funnel analysis is and why it’s so important for revealing the true value of success of your website.  Watch all episodes on YouTube Visit the Websites Decoded listing o...

Traffic to B2B websites can come from many sources, but which ones actually bring visitors who convert? In this episode, Phil reveals the traffic sources that matter most and how to find the best ones for your business. Watch all episodes on YouTube Visit the Websites Decoded listing on our website

Website speed matters - but how much time and resources should you really invest in it?  In this episode, Phil cuts through the noise to explain when speed improvements are worth pursuing and when other website elements deserve more attention. Learn what "fast enough" really means for your site, and why obsessing over speed metrics might be holding you back from more important improvemen...

Knowing exactly when to redesign your website can be tricky to pin down.   In this episode, Phil explores the key events and changes that should trigger a website redesign, from business growth to shifting customer needs.   Learn how to spot the right moment for your business and understand what signals indicate it's time for a meaningful update. While gradual improvements have their place, d...

Many businesses don't realise just how much their website impacts their growth potential. In this episode, Phil digs into why companies often undervalue their websites, and shares key insights on how to make sure yours gets the attention and investment it deserves. Learn what your website could be doing for your business and why it matters now more than ever.  Watch all episodes on YouTube Vi...

After reviewing 500+ websites at INBOUND, Phil reveals what actually works in modern web design - and what desperately needs to change.   From standout success stories to painfully common mistakes, this episode unpacks the patterns that separate high-converting websites from those driving visitors away. Whether you're planning a redesign or just want to avoid costly mistakes, get ready for a...

Many businesses waste time and money on website pages their buyers rarely use or care about. Surprisingly, there are only three essential pages every B2B website truly needs. Any additional pages should be carefully considered based on your specific business goals. In this episode of Websites Decoded, Phil reveals these three crucial pages and explains their importance. He then discusses other val...

Is removing old blog posts and web pages truly a secret to improving your website's SEO? While this practice is often touted as a quick fix for improving search rankings, its effectiveness for B2B websites may not be as clear-cut as you think.  In this eye-opening episode of Websites Decoded, host Phil dives deep into the controversial topic of content pruning. Watch all episodes on YouTube V...

Website speed matters a lot. It affects how well your site ranks in search results and how people feel when using it. A slow website can hurt your search rankings and annoy visitors, which could mean losing potential customers.  In this episode of Websites Decoded, Phil discusses the most common things that slow down B2B websites and shares how to fix them. Watch all episodes on YouTube Visit the...

Generating consistent, high-quality traffic to your B2B website is crucial for driving business growth. After all, if buyers can't find and discover your website, how can they learn about your offering and become customers?  In this episode of Websites Decoded, Phil shares tactical ways to generate more high-quality traffic to your B2B website.  Watch all episodes on YouTube Visit the Website...

While the promise of quick and easy page creation is highly attractive, especially for marketers, these tools can quickly lead to inconsistent and disjointed websites if not used carefully.  In this episode, Phil explores how the freedom of drag-and-drop editing can be a double-edged sword, making it difficult to maintain branding, design standards, and a cohesive user experience across a website....

Many businesses gate key pieces of content on their website to generate leads. But this increasingly outdated method is failing due to significant shifts in buyer behaviour and preferences.  In this episode of Websites Decoded, Phil explores the risks associated with gated content and reveals how a completely ungated approach to your website's content can positively transform your marketing e...

An effective B2B website should consistently generate valuable pipeline for the business. Yet many companies struggle to optimise their sites for this crucial role. In this episode, Phil shares seven proven tactics to transform your website into a powerful pipeline engine.  Whether you're looking to fine-tune your current site or overhaul your web strategy, these quick-fire tips will help you...

Is your website effectively turning visitors into leads?   In this episode of Websites Decoded, Phil breaks down the essentials of measuring your site's conversion rate. He introduces advanced metrics like high-intent leads, offering a clearer picture of your website's impact on your business.  He also provides actionable strategies to improve your website's performance, helping you...

In this episode of Websites Decoded, Phil tackles the challenge of building an effective B2B website on a limited budget. He offers practical strategies for businesses needing a demand-generating website despite financial constraints. Phil covers:  Setting priorities for your website when funds are tight  Smart ways to constrain scope and size without compromising effectiveness  How to think about...

Welcome to Site Submissions! In this series, we explore your websites and their demand generation potential. We'll break down your messaging, design, user experience (UX), and functionality, highlighting what works and what could be improved. Phil, with over 13 years of real-world experience in B2B websites, will give you practical recommendations based on research and experience. In this Sit...

Have you invested in upgrading your website?   It's essential to understand the return on that investment. In this episode of Websites Decoded, Phil reveals the critical metrics you need to analyze to track your site's performance after making changes.  He introduces one simple yet powerful metric that could be the cornerstone of your website's commercial success. Whether you'r...

Your product pages are critical. Visitors use them to research whether your product is worth buying or not. So, your pages must convey the right information that convinces your prospects that your product is worth investing in. In this episode of Websites Decoded, Phil covers the key elements of effective product page design that will engage and convert visitors. Watch all episodes on YouTube Visi...

Your website is a crucial part of your business, yet many companies fail to invest enough in it. If your website can't convert interested visitors into customers, you're essentially wasting the marketing efforts and money spent on driving traffic to an underperforming website.  In this episode of Websites Decoded, Phil discusses the importance of allocating a higher portion of your marke...

When it comes to B2B websites loaded with complex product details, resources, case studies and more, having an intuitive content structure is make or break. In this episode, host Phil sits down with website strategy expert Jasmine Ojbro to discuss the crucial role of information architecture (IA).  They'll define what IA actually is and why it's so vital for delivering a seamless user ex...

Creating a seamless and intuitive user experience (UX) is crucial for the success of any B2B website. But businesses often fall into the trap of prioritizing internal objectives over their users' needs, resulting in frustrating UX mistakes that can severely impact conversion rates.   Join host Phil and Blend's website strategist, Jasmine Ojbro, as they dive deep into the biggest UX pitfa...

Are there quick fixes you can make to boost your website's performance immediately? Or does it need a complete overhaul to truly thrive long-term? This episode of Websites Decoded tackles both angles.  Phil first guides you through the low-hanging fruit - those easy tweaks and changes that can deliver quick wins and short-term improvements to your site's performance. He then breaks down...

The role of blogs extends far beyond just acquiring traffic through search engines.  A well-executed blog can be pivotal to the overall commercial success of a B2B website.  While most B2B companies have a blog and have tried blogging at some point, few truly use it in a way that maximises benefits for their website's performance.  If you've been wondering what the purpose of your blog s...