Webcology

Rise of the Content Delivery Networks + Content Delivery Networks and SEO, Artificial Intelligence and Facebook – The Bot Revolution or, Are the bots are revolting? Google and Free Product Reviews; The Landscape of Linkbuilding ; Google: Do Not Replace Mobile / Responsive Sites With AMP;  USE Rel Canonical / and HREFLANG tags within section, not after is ; Google goes after Clickjackers. Advertisi...

Google downplays the importance of Java to Android, to disprove Oracle claims that it’s owed $9.3 billion in damages. A ZDNet reports states Google has filed a rebuttal to Oracle’s claim that it’s due $9.3bn in damages for unlicensed use of Java code in Android. Google says its own damages expert “strongly disagrees” with the financial relief […] Advertising Inquiries: https://redcircle.com/brands...

RankBrain Ranking Signal Importance Roundtable as Jim Hedger and Dave Davies welcome David Harry and Jennifer Slegg from The SEMPost. Jennifer reported that Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first public...

New WordPress Plugin to Create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. And to increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly. Instant Articles is similar to AMP in that it creates an extremely mobil...

Google Sidebar Ads Update as recently removed ads from the right-hand side of its desktop search results. Google now gives itsTake On The Recent Changes To The Results Page. Google Would Like You To Buy Products Using Voice Search. Googles next frontier is conversational shopping, which would allow you to buy products without the click of a button. Jim Hedger and guest host Thom Craver, ?Director...

Google Trademark Violation Against 9to5 Google as after five years of continuous operation, Google has reportedly decided that Google-focused tech site 9to5Google is violating trademark by using its name. In the meantime, Google has barred the site from using its AdSense network through which 9to5Google says it makes "well into six figures a month" and has advised 9to5Google to source ads...

Yahoo Content Phasing Out as Yahoo outlined out a plan to simplify its business and focus on its four most successful content areas – News, Sports, Finance and Lifestyle. Yahoo will begin phasing out the following Digital Magazines: Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate. In other news, Yahoo chief scientist Ron Brachman and V.P. of...

Artificial Intelligence: Why Digital Marketing Will Never be the Same as Jim Hedger and Dave Davies speak with the author of a blog post on the subject, Eric Enge of Stone Temple Consulting. The article describes "see some changes in the Internet, in the Internet of things, and you know everything from connected refrigerators, to, you know, connected temperature systems, connected radios, you...

John Giannandrea is named Google's new Head of Search, replacingAmit Singhal who is leaving Google. Giannandreawas the Google executive behind their recent forays into machine learning in search, including RankBrain. He has been with Google since 2010. His new official title will be Vice President of Engineering. Plus,Yahoo is laying off about 1,700 employees and shedding some of its excess ba...

Google Penguin Weeks Away, Will Be Part of Core Algo; Google PageRank Will Probably Never Update Again. Google: Title Tags Are Not A Critical Ranking Signal, as  Google's John Mueller said the title tag on the page is not as critical for ranking than the content on the page. In short, he explained that Google can rank a page with a missing title tag, but missing content makes it much harder fo...

The long march of the Penguins continuesas acore update to Googles algorithm caused quite a bit of excitement among Penguin watchers over the weekend but their exuberance proved to be flightless. Jimthinks it was a version of the rules-rewarding Phantom update., but Gary Illys, however, says it has nothing to do with any animals whatsoever. Panda not part a real-time ranking event but it is part o...

All Drupal CMS Versions Susceptible to Exploits, sobe aware that there are some major vulnerabilities that have yet to be patched. ASearch Engine Optimizer Sentenced to More than Three Years in Federal Prison for Extorting Money from a Local Merger and Acquisitions Firm. We learnHow Business.com Increased Subscriptions by 65% in 2015.Bing Now Powers AOL Search: What Advertisers Need To Know. FromC...

Yahoo to Spin Off its Core Business;Momentology 2016 Predictions; Google Search Will Integrate AMP Pages In February 2016, May Get Ranking Boost andBruce ClaysSearch Engine Relationship Chart. Not quite as complex as it once was. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

- CyberMonday beats forecasts with over 3Billion in revenues (or what Google calls lunch), BlackFriday disappoints retailers but was amazing for Amazon. The Slow march of the Penguins Continues into 2016. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Silicon Valley-based author Martin Ford, who recently penned the book Rise of the Robots: Technology and the Threat of a Jobless Future, talks to Jim Hedger about what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/priva...

Google Testing Larger Recipe Descriptions in Search Results; SEMPO Launches 2015 Search Marketer Salary Survey To Assess Industry Earnings; Plus Adwords Black Friday Cyber Monday Offers plus Jim Hedger and Dave Davies speaks withGreg Galant, theCEO, Co-founder of theShorty Awards. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jim Hedger and Dave Davies host aSocial Media Marketing for Small Business Roundtable with David McInnis, Brent Csutoras and David Brown. The roundtable extends from a recently published guidethat states "before investing a significant amount of time and capital into a social media campaign, it is important to understand how each of the platforms operate, who they appeal to, and how all of thi...

Google Updates Webmaster Guidelines Regarding Redirects, plus the slow march of the Penguins continues with word from Gary Illyes that it will come sometime.  Also, Jim Hedger and Dave Davies discuss the launch of Youtube Red, and Liability Hammer Comes Down on Google, But Hits Users. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Today on Webcology Dave Davies and Jim Hedger discuss whether or not the new government in Canada is good or bad for tech, Michael Wolf’s insights in Business Insider today, new updates at Google, Comscore market rankings, and Back to the Future Day!! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google Penguin or Penalty? Google scrubs Ajax crawl plans. Google Trying to Fix Wix Trix; Http to Https – Transfer disavow; The real reason behind HTTPS! Plus, Twitter Inc. lures Google Inc executive Omid Kordestani to become its executive chairman, the latest step in the company's turnaround efforts. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/...

Google Panda is reported to be rolling out in increments. Google Authorship not dead? Aggressively attacking hacked spam sites; Study: 29% Of Sites Face Duplicate Content Issues and 80 percent Aren’t Using Schema.org Microdata. Plus, Jim Hedger and Dave Davies discuss what happened this week at Pubcon Las Vegas 2015 and the creation of a new charity made in the name of beloved digital marketer Dan...

Jim Hedger and Dave Davies discusses the goings on at SMX East 2015 where Gary Ilyes from Google spoke about if you go https for SEO purposes, youre doing it wrong. Plus, the days of virtually free data are ending thanks to mobile. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jim Hedger and Dave Davies discuss local search ranking factors, a new report that says Google has the fourth most popular app, growing faster than Facebook, Google Analytics changes to hourly default view for behavior. Plus, Schema.org will be the new ranking signal on Google SERPs. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

David Mihm,  the  ‎Director of Local Search Strategy at Moz, offers Useful Applications of Facebook Search for Marketers following up on his MozCon 2015 presentation where he showcased Graph-powered insights for small-business marketers—with utility well beyond Facebook. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jim Hedger and Dave Davies discuss a SERoundtable article where they published a temporary workaround, where users can access the search queries report by after logging into Google Search Console. Plus, Google shot the Serif; Flash Frozen by Google; What has always existed for the Freshman Class of 2019? Also, David Szetela now VP of Search Marketing Operations at Bruce Clay and Did Google Reverse...