Truth Well Spoken

Guest hosts Heather Canova and Tressie Lafay interview photographer Andy Anderson. They sit down to find out what inspires Andy and get his perspective on anything and everything photography—his sense of curiosity and adventure, the importance of authentic work in a post-COVID world, what it takes to collaborate with agencies, and how to deal with rattlesnakes on set.

McCann Health Global Chief Marketing Officer Andy Chamlin discusses one of the most important topics in advertising—how to win a pitch. Andy sheds light on a host of pitch topics including meeting best practices, the importance of rehearsing, and what Burt Reynolds has to do with winning a pitch.

Guest host Rodney Sexton interviews Hilary Gentile, McCann Health Global Chief Strategy Officer, to discuss her new book, Brand Plan Rx. Topics include what it takes to deliver a good brand plan, why working in pharma is so challenging, and a little “yes, and” improv.   Brand Plan Rx is available at Amazon.com   Learn more about Brand Plan Rx  

To better understand the role of social influence in healthcare, we sat down with a rare disease patient leader and the business development lead of an influencer marketing firm. The result is a personal and insightful discussion around partnering with patient leaders, co-creation with patient advocacy groups, and the advantages and disadvantages of patient reach.

In this episode, guest host Katharine Imbro is joined by MHNJ Chief Creative Officer, Bruno Abner. They cover a range of creative topics including creative inspiration, storytelling as a universal language, and judging your own creative work.

Commemorating one year in lockdown, we revisit a roundtable discussion with members of the MHNJ Strategy and Science teams who had the opportunity to interview an HCP on the frontlines of the pandemic in the spring of 2020.

What is it like to market a treatment for a disease you have? To answer that question, we chatted with Scott Sisti from Xcelerate Oncology, who shared his personal experience with type 2 diabetes—a disease of willpower—and how it impacted his agency team, his clients, and the brand itself.

In our premiere episode, we sat down with Jill Beene, President of McCann Health New Jersey, to discuss life inside and outside the agency, and being a leader during a global pandemic.