True to Form

Audrey Neff and Dr. Gretchen Frieling return for an enlightening part-two discussion on True to Form. The conversation picks up where the last episode left off, as Dr. Frieling unpacks her unconventional approach of training injectors, offering insights into her unique hiring practices that prioritize personality, ethical standards, and leadership opportunities beyond injecting. Tune in to also he...

Audrey Neff speaks with Dr. Gretchen Frieling ("Dr. G"), an internationally recognized, Harvard-trained, triple board-certified Dermatopathologist, and the founder and owner of GFaceMD, a multimillion dollar medical aesthetic practice. Tune into this insightful conversation as Audrey and Dr. G discuss perseverance, the power of creative entrepreneurship, leveraging social media, fostering team emp...

Audrey Neff speaks with Coverwell CEO, Patrick Tighe, and CMO, Kandis Hughes, to discuss maintaining integrity and ensuring patient safety in the medical aesthetics industry. Throughout the episode, the three delve into the prevalence and nature of adverse events within the elective medical field, highlighting the often unforeseen complications and the gap in patient care that needs addressing. Th...

Audrey Neff sits down with Olivia Salmen, advanced aesthetic nurse injector, international trainer, and "Best Injector of Nashville" by Nashville Scene. From excelling at the consultation, navigating patient objections, improving your before & after photo process, public speaking, and more, this episode unpacks it all when it comes to mastering the art of selling yourself…whether it's in the audie...

Audrey Neff welcomes back Dr. Sheila Barbarino for a dynamic part two episode to continue their riveting conversation around building an influential brand in aesthetic medicine, including their personal advice around being a forever student & always having a collaborative mindset. The pair also dive into their valuable insights into our rapidly evolving industry, from private equity roll-ups to tr...

In this exclusive two-part episode, Audrey Neff hosts Dr. Sheila Barbarino, global speaker & world-renowned plastic surgeon, for an insightful episode detailing her impressive career in aesthetics and her biggest tips & challenges of managing and scaling a two-location practice. Key discussion topics include building a strong team culture, determining your unique approach to patient care, navigati...

In this special release of True to Form, host Audrey Neff chats with industry veteran, Francis X. Acunzo, President of Princeton Medspa Partners and CEO of Acara Partners, who returns for his third appearance on the show. Known for his significant contributions to the medical aesthetics industry, Fran shares a profoundly personal story, detailing his recent health challenges, including a brain tum...

In this week's episode, host Audrey Neff welcomes David Light, COO, and Autumn Piccolo, Co-Founder, of the American IV Association (AIVA) to discuss the current and future state of IV therapy in elective medicine. David and Autumn bring their wealth of experience in healthcare and business to the table, providing invaluable insights into the challenges and opportunities that exist when adding IV t...

In this heartfelt and inspiring episode of True to Form, host Audrey Neff returns to discuss the power of mindset during the storms of life, with the incredible Dr. Amanda Holden, CEO of 5-location medical spa, Holden Timeless Beauty, and founding member of Alpha Aesthetics Partners. This episode marks Audrey's first podcast back, after recovering from a hemorrhagic stroke, and she invites Dr. Hol...

In this week's episode, host Audrey Neff dives into the intricacies of building and executing a successful weight loss program with Kevin Grass, owner and president of N of 1 Wellness. As the medical weight loss topic continues to disrupt the industry, tune into this engaging conversation to gain key takeaways around... -Individualized programs: How to customize weight loss plans vs. just offering...

Host Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with practical approaches for determining your niche and harnessing grassroots marketing efforts within your loca...

In this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the right location & real estate. Other key discussion topics include: -Diving into her unique training and h...

Audrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and dive into an extensive list of critical topics, pertinent to all med spa owners, including: - Successes...

Ben Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners looking to sell and advice around beginning with the end in mind. This episode covers a wide array of essentia...

Audrey Neff is joined by MedShift 's CEO, Joe Gasque , and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with financing challenges, balancing overhead, limited resources, COGS, and paying off debt. To solve this...

Audrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investmen...

In this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health.   As an advisor and investor in REGENmax® (which just received the only global patent for the reversal of ED) and a partner of Tru Male Medical,...

Francis X. Acunzo, President of Princeton Medspa Partners & CEO of Acara Partners, returns to discuss the current and future state of medical aesthetics with host Audrey Neff. This episode picks up where Part 1 earlier this season left off and covers all things relating to industry consolidation, partnering with invesment groups, private equity, advice when exiting your business, economic health &...

Audrey Neff brings on special guest, Yvonne Dellos, MSN, FNP-BC -- master injector, successful entrepreneur, industry KOL, national speaker, business coach, and founder of Medical Aesthetic Art Institute (MAAI). The pair dive into an insightful conversation around finding purpose, improving mindset, and exiting the comfort zone. Yvonne also shares her inspiring journey of overcoming adversity and...