Thoroughly Considered

What is it like to get good press, and how do you go about getting on the radar of journalists?

This time the guys talk about a Kickstarter Myke is currently running for The Pen Addict podcast. They discuss what makes this Kickstarter different, and how Myke views this in regards to the rest of his business.

A trip to the Apple Store sparks a discussion on Packaging. The guys discuss the importance of good packaging, and why it’s important to delight your customers. Make sure to stick around for the aftershow, so you can hear why the iPhone box upsets Dan.

This time Dan, Tom, and Myke share their thoughts about how they balance their work and their personal lives, as well as seeing how their businesses differ when it comes to office hours.

This time, Dan and Tom talk about the apps they make, and why they have a rather unique strategy for building them.

This time Dan and Tom talk about the effect that the Holiday Season has on their business, and the decisions they make as a company to be ready for it.

Tom and Dan talk with Myke about the routes they choose for people to buy their products, and how this can effect design decisions. They also give an update on the manufacturing process of the Apple TV Stand.

Tom and Dan talk a little about the failure of the Obi campaign, and what they learned from it. Then, they discuss their latest project, and their plans moving forward.

What does it sound like to launch a Kickstarter project? How does it feel to deal with something unexpected? That's what we explore this week.

For our first episode we introduce you to Studio Neat and Obi, taking a look at where the idea for a 'Smart Laser Toy for Pets' came from.