The Voice

Some apps are wildly successful at driving business objectives. Others, not so much. When does it make sense for marketers to create an app as part of an integrated campaign? What are the potential payoffs and landmines to avoid? Graham Machacek jumps into the wonderful world of apps in this two-part mini series. He interviews Steve Shock and Nicolas Grégoire-Racicot, Director of Interactive and S...

If you've read IABC's recent Communications World cover story on content curation you know the digital age isn't about "information overload, it's filter failure." But how can content curation drive real business results? Find out now as Graham Machacek takes the topic to the next level with special guest Donna Papacosta, principle at Trafalgar Communications. @Grahamxperience @DonnaPapacosta

Content Strategy is a popular and important topic these days but has your organization taken the time to develop a proper Content Strategy? Host Danny Starr and expert Content Strategist Kristina Mausser discuss what having a proper Content Strategy means and how to effectively manage both content and context to tell your organization's story. Kristina is the Principal and Contest Strategist at Di...

Despite the fact that email marketing doesn't get the same attention as other digital marketing tactics, it is still an important part of any marketing mix. Host Danny Starr and DJ Waldow discuss the relevancy of email marketing in 2012 and how you can improve your results by breaking many of the "rules" that have been popular with email marketers over the years.  Also learn how you can harness th...

Is your organization leveraging the power of friends and friendship to grow your business and meet your objectives?  Join host Danny Starr and Jackson Wightman as they discuss what is peer to peer marketing and how it can benefit your organization.  This episode of The Voice seeks to provide marketers and communicators with some of the keys to a successful peer to peer campaign while outlining som...

Are your key audiences sick of your organization's social media presence? How do your employees feel about it? How about you? Graham Machacek is joined by Mark Evans via Skype to unearth some key insights surrounding this popular topic. Find out if the bubble on social media time-wasters is about to burst and learn top tips to stay focused. Follow Mark's blog at  www.markevanstech.com  and on his...

Ottawa's startup community is full of talented, innovative and driven entrepreneurs, but it's always a struggle to move a company from "unknown" to "well known." Jud Rasmussen sits with Mercury Grove CEO and Ottawa's resident startup expert Scott Annan to discuss what it takes to start, launch and grow a business in the Ottawa region. This is Jud's final episode with The Voice. We want to thank hi...

Discipline and sustainability are just two of the many aspects worth considering when developing a strategic communications plan. Find out more great tips as The Voice co-host Graham Machacek explores the topic with Caroline Kealey, Founder and Principal, Ingenium Communications, and Marlene Floyd, Principal, Earnscliffe Strategy Group. This is the second of two parts recorded with senior communic...

The Voice co-host Graham Machacek does a deep dive on strategic communications planning with Caroline Kealey, Founder and Principal, Ingenium Communications , and Marlene Floyd, Principal, Earnscliffe Strategy Group.  This is the first of two special episodes on the topic that have been recorded especially for senior communicators. IABC Ottawa delivers this special cast just ahead of Caroline Keal...

Are you presenting today? Tomorrow? Ever? Find out what it takes to achieve presentation excellence. Graham Machacek drills down on the importance and practical application of storytelling in presentations with Anil Dilawri, owner of Save it like Sully, and Ken Evraire, Streaming Sports Network Director of Relationship Development and Owner of QuickTwitch Creative. This edition is dedicated to Ste...

Jud Rasmussen continues his talk from last week with Greg Macdonald. This week, they talk about how creative vendors can improve their client relations and product.

Is the 'Creative Class' failing its clients? Where are Ottawa's designers and agencies falling short and how can some of them improve their business, the quality of their work and their customer service?  Jud Rasmussen sits with Greg MacDonald, the Creative Director of Carleton University Communications, for a candid chat about the creative supplier landscape.

It is often said that the Internet 'has no borders', yet CIRA (Canadian Internet Registration Authority) is proactively engaging Canadians in an effort to frame effective Internet policy. In 2009 CIRA commissioned an opinion survey on Internet policy making, and in February of 2011 it hosted the Canadian Internet Forum. A visit to  www.cira.ca  will reveal the winners of the organization's .CA Imp...

Is your organization following through on its promise to its stakeholders? The Voice co-host Graham Machacek sits down with Jon McGinley, Director of Marketing, Radian6, at the MARCOM conference to dissect the components of a strong brand, the difference between brand and reputation, and how "social listening" can help protect a brand.

A collection of MARCOM attendees weigh in on the best non-proft and government brands in Canada.

Ashton Kutcher and MC Hammer. Egosystem. Context not Content. What the heck does all this mean?? Find out when Graham Machacek sits down with Brian Solis, author of  Engage!  and principal at Altimeter Group, to discuss new trends in the world of social media, the importance of influencer relations, core concepts from Brian's new book, and how to handle executives who are resistent to social media...

2011 was to be the year of Social Media Measurement. This was to be the year that marketing professionals stopped worrying about their daily tweet count and worked to determine where their social media efforts should be focused.  Six months in Jud Rasmussen sits with Scott Lake, the Founder and CEO of SWIX, a social media analytics company, to discuss the changes he is seeing in the social media l...

Graham continues his conversation from last week with MARCOM speakers Nick Charney and Bernard Gauthier.

Are you harnessing the power of converging media channels? The Voice co-host Graham Machacek engages in an insightful discussion with MARCOM speakers Bernard Gauthier, CEO of Delta Media, and Nicholas Charney, Advisor to the ADM at Library and Archives Canada.

Graham Machacek chats again with Claire Mills, VP, Professional Development Portfolio, Centre of Excellence for Public Sector Marketing, about what to see at MARCOM and how to get the most out of a conference.

Graham Machacek chats with Claire Mills, VP, Professional Development Portfolio, Centre of Excellence for Public Sector Marketing, to drill down on emerging trends that marketing communications professionals are grappling with and how to handle them on the job. It's all part of another slick info-rich edition of The Voice with special take-home points about the forthcoming MARCOM conference, which...

Do you look at your web site with 'Googly Eyes'? Does Search Marketing factor into your Social Media efforts? What's the bounce rate on your homepage? If you've let Social Media push Search out of your marketing mix then listen in as  Jud  Rasmussen sits with SearchingWorks founder Chris Biber to discuss Search Marketing fundamentals, how Search and Social should work together and the common mista...

Jobline 3: Graham Macachek chats with Debra Sharpe, Director of Client Services, Creative Niche, about the eight things every job hunter needs to remember when looking for work.

Jobline 2:  Reinventing yourself. This isn't just a catch phrase job hunters toss around between interviews. It's at the core of optimal career satisfaction. Graham Machacek chats with Debra Sharpe, Director of Client Services, Creative Niche, about igniting career trajectories with revitalized career passions. Practical tips, advice, and resources are abound in this week's special JOBLINE edition...

Social Media has transformed the world of marketing and communications, but it has also created new management challenges for team leaders in both private and public sectors. In the Fall of 2010 Jud Rasmussen kicked off his IABC podcast career by sitting with Social Media thought leader Colin McKay to discuss the challenges of managing a wired employee. The Director of Research, Education and Outr...