The Voice

This week on The Voice, our host  Tina Barton  sits down with Ottawa Mayor  Jim Watson  to celebrate his crowning as “ Communicator of the Year ” from IABC Ottawa, while getting to know “Jim”, his commitment to transparency in communications and politics, and his love for Ottawa. We’re also joined by the man behind the mayor, Press Secretary  Ryan Kennery . This episode covers everything from how...

This week on The Voice, our host  Tina Barton  sits down with not one but three guests to discuss Ottawa’s upcoming conference  MARCOM , headlined this year by international speaker  Mitch Joel , the widely popular blogger and author of  Ctrl, Alt, Delete . MARCOM organizer  Claire Mills  is joined by two speakers,  Mike Kujawski  and  Adrian Ebsary , to reveal some of the content people can look...

This week on The Voice, our host   Graham Machecek  sits down with  Doug Michaelides , Vice President and Practice Leader, Sales and Marketing at  Stratford Managers . They chat about one of Doug’s most recent blog posts:  Marketers – It’s Hip to be Square!  They discuss the benefits of diversifying your experience as a marketer.  To Doug, the ideal marketing executive has experience in four areas...

This week on The Voice, our host  Tina Barton  sits down with  Adam Smith , Vice President of Communications and Marketing at  United Way Ottawa . They chat about the ways in which United Way Ottawa is rethinking fundraising and allowing communities to feel closer to the cause they’re fighting for. Join the conversation! You can connect with guest  asmith@unitedwayottawa.ca  and host  @TinaMBarton...

This week on The Voice our host  Tina Barton  sits down with  Erin Gee , chief organizer of Ottawa’s  TEDxElginSt  event this past weekend: Rethink. Rebuild. Erin shares some insights on how to host a TEDx event and talks about best practices when it comes to event planning in general. She begins by describing what makes TEDx events different from most conferences, so listeners can consider “why T...

This week on The Voice our host  Tina Barton  sits down with  Nadine Sisk , Vice-president, communications and member services at  CropLife Canada , about pesticides, plant biotechnology, and how to communicate the unpopular and commonly misunderstood. CropLife Canada is the trade association that represents Canada’s plant science industry. Nadine discusses how today’s society is disconnected from...

This week on The Voice our host  Tina Barton  sits down with  Jim Sterne , Founder of the  eMetrics Summit  and Chairman of the  Digital Analytics Association  after his talk at the IABC event  The Evolution of Communication , which happened last Thursday. Jim reviews how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shi...

This week on The Voice our host  Tina Barton  sits down with  Tim Powers , Vice-Chairman at  Summa Strategies  and Managing Partner at  Abacus Data . Tim shines a light on the sometimes mysterious world of government relations. He shares insights on the present world of GR and how it has evolved. Responsible for understanding the market and educating their clients on the relationships that matter...

This week on The Voice, our host  Tina Barton  sits down with  David Venn , Communications Manager at  Community Foundations of Canada . David shares the behind the scenes story surrounding the creation of this innovative project and the unique communications strategies needed for engaging a nationwide network. David starts by describing how the campaign started: with a nationwide talent search du...

This week on The Voice, our host  Graham Machacek  sits down with  Richard Stiennon , founder of  IT-Harvest . Richard shares with us some insights on interacting with analyst firms and discusses some opportunities for how to increase influence. We’ll define key concepts such as the  “magic quadrant”  then dig into effective ways for targeting the right analysts. Richard then treats us to some exa...

This week on The Voice, our host Graham Machacek sits down with Lynne Perrault, Director of Electronic Commerce Enforcement at the  CRTC  and Shaun Brown, partner with  nNovation LLP . Lynne and Shaun discuss how marketers can properly deliver their messaging in compliance with  Canada's Anti-Spam Legislation . They start by defining concepts such as spam as well as “express consent” then go on di...

This week on The Voice, our host Alex Reid sits down with Ann Fuller, Director of Public Relations at CHEO and Daniela Crivianu-Gaita, Vice-President and Chief Information Officer at SickKids . Ann and Daniela both spoke at the Public Sector Social Media Conference in Ottawa in November. They both shared how they used social media in their hospitals to improve the healthcare service. By using tool...

This week on The Voice, our host Alex Reid sits down with the Chief Information Officer at the City of Edmonton , Chris Moore. Chris spoke at the Public Sector Social Media Conference in Ottawa in November. He shared his organization’s experiences with change as well as the need to address issues around culture and innovation.   In this episode, Chris shares examples of his innovative social media...

This week on The Voice, our host Graham Machacek sits down with Lawrence Byrd, who is an independent strategist and consultant, and Mark Lindsay, President at Ottawa Product Management Association .  In this episode, Lawrence and Mark give us insights on Web Real-Time Communication (WebRTC) and how it is shaping the way we will communicate. With this new technology, we can move away from stand-alo...

This week on The Voice, our host Tina Barton sits down with the Director of Corporate Communications at Skate Canada , Barb MacDonald. Barb has established an international reputation for managing media relations and operations for major sporting events. In this episode, Barb gets to share her views on communications accreditation , and how it has benefited her fruitful career. Tina also gets to c...

Every year, we spend millions of dollars on pharmaceuticals but most of us don't really know or understand how prescription and over the counter medications are marketed. Host Danny Starr talks with Dennis Sakalauskas about how this fascinating industry works from the approval of drugs to the governing bodies that approve every piece of marketing material developed. Learn more about Dennis and his...

Tina Barton chats with Julien Smith , triple-time New York Times best-selling author, blogger, opening keynote speaker at the 2013 MarCom conference, and CEO of stealth startup company, Breather . Known for breaking the ‘rules’ and taking pride in doing so, Julien’s work is all about doing what’s necessary to stand out, being #1 in your category, and being comfortable with it. Julien’s ideas are p...

Alex Reid sat down with some of the winners at the IABC Ottawa Excel Awards to explore what it takes to be a communicator today. The roster of interviewees includes: Helene Campbell (2:25): What it took as a communicator to turn her Be an Organ Donor Twitter campaign into an international Give to Live movement.    Kristine Simpson (9:30): How the Impaired Speed Skating Association is using a power...

We constantly hear that organizations are struggling with the challenges of how to integrate digital technology across the entire organization. What was once the responsibility of digital marketing and communications professionals has become the responsibility of every functional area and yet there are very few resources, best practices or even case studies that focus on how we can integrate digit...

Sometimes we need to approach familiar concepts from a different angle in order to push our understanding forward. If you think about content marketing as "brand journalism" you might be able to come up with new and exciting ways to communicate your brand's story to your target audience. Host Danny Starr talks with veteran tech journalist and founder of Spark Media Solutions , David Spark about th...

Apple's App Store and Google Play are the world's two mega marketplaces for mobile applications. Learn how to make software products stand out in these saturated superstores. Macadamian's Graham Machacek discusses top tips with Matt Palmer , chief marketing officer at AppClover , and Rob Woodbridge , mobile business consultant and host of  UNTETHER.TV  . Core concept: build your app marketing plan...

Today’s podcast explores the art of storytelling, and how businesses could benefit from laying off the strategic throttle. Amber Naslund, a well known and respected writer and storyteller in the marketing sphere, explains how she makes time in her busy career write regularly, and shares some of the results she has seen from taking a more thoughtful approach to content creation. Amber also explains...

Public speaking has moved out of the limelight in recent years as online marketing continues to gain prominence in the industry. The Conversation Agent, Valeria Maltoni, talks about the value of public speaking, how she uses public speaking to establish herself as an authority in her industry, and how you can get over your stage jitters and do it, too. Connect with Valeria and Alex on Twitter @Con...

As many startup founders are painfully aware, marketing can be bloody expensive. So expensive that it often gets thrown to the back-burner as they focus on just getting their minimum viable products developed and out the door. Startup maven Tara Hunt offers marketing advice for startups on a shoestring based on her own experiences successfully launching Buyosphere and offers personal branding advi...

At the most basic level, great user experience (UX) design is about helping your customers accomplish their goals. Host Danny Starr and Jeff Parks discuss what you need to know about balancing the needs of your business and the needs of your customers in a way that really puts people before pixels. Whether you have already managed a UX design project or looking to get some ideas about how you shou...