The Smart Marketer Podcast

Is it better to send an email with a lot of images and a little bit of text or an email with a lot of text and just a few images? Does email layout and body even matter? John Grimshaw has the answer for you in this short shot of an episode! We're bringing you marketing updates and insights right when you need them. John (the CMO of Smart Marketer) shares what he found in a split test they literall...

Are you tired of trading your time for money? Are you killing yourself to scale your business? If you've recently started listening to the Smart Marketer Podcast, we do NOT want you to miss some of the juicy content we dropped back in the day! Today we have an excerpt from Episode 6. Ezra is one of the pioneers of the E-commerce industry, and he also happens to be the Founder of Smart Marketer (an...

Why are Pepijn Hufen and his Media Buyers at The Smart Marketer Agency so excited? They're seeing some significant improvements in their Client accounts. As you have come to expect with this Podcast, we're sharing all the insights with you today so that you can move into 2023 with the best strategies and results possible.  "If you have something that is already working in your ad account, leveragi...

Our OG Hosts, Molly Pittman and John Grimshaw, are back and excited to celebrate two years of The Smart Marketer podcast! Listen as they share the three most-listened-to episodes of this year (so far), and a few things you'll be glad to learn are in the pipeline. You'll hear content from Episode 98, 'How To Manage Scale And Think About Your Marketing,' ( https://smartmarketer.com/how-to-manage-sca...

This episode is for you if you want to know how to beat Imposter Syndrome, live a happier life, or stay sane in this crazy world. We are re-visiting one of our all-time favorite episodes for Digital Marketers and Entrepreneurs. Why? Because our community needs to hear it! Join our hosts  Molly Pittman  (SM CEO) and  John Grimshaw  (SM CMO) as they chat with #1 New York Times bestselling author  Ga...

It's a crazy time for marketers here in Q4, so what better time to drop an episode about the money-making channel, Email? Whether you're new to email marketing or a seasoned entrepreneur, listen to this quick episode with our guru John Grimshaw to ensure you have this powerful channel covered like a pro (and get the most out of your hard-earned list). Listen for the Who, the Why, and the When, an...

Nish Samantray and his wife took their E-Comm business 'Arrae' from zero to one million dollars in revenue in just eight months. A couple of years later, they're now spending half a million dollars every month (with the Smart Marketer Agency) on paid advertising! How does that even happen? You'll find out exactly how in this episode. Nish and Molly Pittman break it down and marvel at the story. Di...

John is BACK, and in this "Not Business" episode, you'll hear where the heck he went and why. Plus, John and Molly talk about the adjustments you'll need to make if you're going to be able to bring more balance into your life, go with the flow and still succeed professionally. You will also hear Molly's synchronicity story and be encouraged to be flexible and open so that you can better solve prob...

Q4 is upon us, and there's no doubt: As a business owner or marketer, the Black Friday/Cyber Monday season is your biggest opportunity in 2022. The good news is you've got time to take action and see your best season yet, and we'll show you how.   We've broken Ezra's Black Friday Success plan into two parts: October and November (check out Episode 114 if you didn't catch part 1).  In this episode...

In this episode, Molly Pittman and Jason Portnoy talk as friends about the Digital Marketing Industry (the good, the bad, and the ugly). You'll also hear their keys to building personal and professional relationships, and Jason also shares what he believes is the secret to his success. YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast...

The Black Friday/Cyber Monday season is your biggest opportunity in 2022 (whether you're an E-Commerce brand or otherwise). The good news is you've got time to take action and see your best season yet; the even better news is that Ezra will show you how.  We've broken Ezra Firestone's Black Friday Success plan into two parts, October and November. Learn the exact strategy he uses across his compan...

If you're looking to break sales records, lower your CPM's and cut your lead costs as we've done at Smart Marketer, you need to listen to this two-part episode. You'll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev (that was recorded just last week). Listen in as real-live marketers ask questions and the experts respond with golden nuggets to h...

This episode is for you if you're looking to optimize your Facebook Ads to bring in better-than-ever sales while reducing your CPMs and lead costs (as we've done at Smart Marketer). You'll hear the recording of a deep-dive workshop with Molly Pittman and Senior Media Buyer Dennis Paskalev. Listen in as real-live marketers ask the questions, and the experts respond with golden nuggets to help you w...

If you're going to scale your business, you've got to be able to delegate important responsibilities and build a strong team. It's every business owner's dream, and it's hard to do. But, the dream IS possible (especially if you pay attention to these strategies). In this episode, we're featuring the C.O.O of Boom by Cindy Joseph, Colleen Taylor. You'll learn how to select your leaders, protect you...

There are no "Hacks," but there ARE strategies to make your Facebook Ad campaigns work for you post iOS.14.5, and we have the expert tips you need in this episode! You will hear Molly Pittman and the Senior Media Buyer at the Smart Marketer Agency, Vanessa Vega, have a conversation about 'What's Working Now.' Listen for insights on Organically Informed Campaigns, the rising role of ACOS (and other...

If you've given up hope in the power of  organic  Social Media, you need to 1) listen to this episode and 2) give TikTok a second thought. Today Molly Pittman talks with Alejandra Hurtado about how she built her platform to 24,000 followers in just three months and how it's feeding into her agency and her academy in a powerful way. Molly and Ale also discuss being a woman in the digital marketing...

If you want to know which Facebook Ad strategies to use and when to use them, these 'What's Working Now" episodes are just what you need. Molly Pittman, Pepijn Hufen, and Dennis Paskalev are back with another episode of insights from their most recent work at the Smart Marketer Agency. You'll hear the latest on iOS Only Campaigns, Offers (Pre-Sell Articles and Product Pages) PLUS some reporting an...

Our guest today has helped 48 entrepreneurs scale to 7 figures per year (from scratch). He's helped 68 business owners generate multiple 6-figures per month, And! He's helped several brands reach 8-figures per year. So, of course, we had to get him on the Podcast! It's true that Damien Watts (Infused Traffic Media) is doing more than a few things right, but listen today to glean takeaways that wil...

If you have a business with a front-end offer (or you run Ads for one), this episode is really going to help you. Why? Because the way to scale Ad accounts on Facebook has changed dramatically in the last year.  We have the CEO of The Smart Marketer Agency (Pepijn Hufen) here to share with you what we do, how we do it, and why we do it so that you can apply it to your brand(s). So grab a pen and g...

Whether you've been an avid listener for a while or just tuning in, you'll appreciate Molly's timely check-ins that bring balance to the grind that so many Entrepreneurs, Marketers, and Business leaders find themself stuck in. In this podcast update, you'll hear what's new, what's evolving, and how Molly' rates' the past six months of her personal life. You'll be inspired to follow your heart so t...

It's time. If you have an email list, you need to reframe, refresh and rebuild your relationship with your email recipients. In this episode, John Grimshaw (CMO of Smart Marketer) and Molly Pittman will explain the  why  and the  how  so that you can overcome any email issues you've had this year (and prevent any future hiccups). "Spam filters are critically important, and this process of 'warming...

We've got a brilliant "NotBusiness" Episode for you today. You'll hear Ezra Firestone's opening session at his Blue Ribbon Mastermind for Entrepreneurs (2022). Whether you're an entrepreneur or not, do yourself a huge favor and listen for quick communication tips (that you haven't heard before) and Ezra's insight on time management and mental consumption. You will also get life-changing wisdom on...

What's the difference between a business and a brand? One of them is a great way to make money, but it's not built to weather economic storms and recessions. The other is not just a profitable funnel, a great product, or an excellent service. It is a relationship with customers, prospects, and a community.  This is a brand that will stand the test of time . If you find yourself in the state of bei...

If you want a better understanding of how powerful Content can be, this episode will fill the gaps you didn't even know you had! Ezra Firestone and Laura Palladino talk about leveraging content marketing, social media, paid amplification,  and  community engagement to build brands  that stand the test of time.  Ezra has been running e-commerce brands since 2007, and this year, these companies will...

If you need practical, tactical tips for your Facebook Ad Campaigns, we've got you. In this episode you will hear from Molly Pittman, Pepijn Hufen, and Dennis Paskalev in Part 2 of our 'What's Working Now' double feature. You'll hear why Molly is so excited to have these two Media Buying experts on the Podcast sharing with you all. Listen for several under-utilized retargeting strategies, ways to...