The Smart Marketer Podcast

If you're looking to diversify your content with Google & YouTube - or just have more success on these platforms, this two-part series is the best place to start.  John Grimshaw talks with Brad Curry, the award-winning OMG Commerce CEO, a Smart Marketer Faculty member, and one of YouTube's Top Spenders! You've probably seen Ads for many of his clients, True Earth, Native, True Beard, and many more...

Are you looking to diversify your content with Google & YouTube? Are you excited, interested, curious, and a little nervous about dipping your Digital Marketing toes into anything other than Facebook? Maybe you're already swimming in those waters, but you want to see better results? Well, do we have an episode for you! Our special guest Brad Curry is CEO of the award-winning OMG Commerce, and one...

Takeaways From The State Of Paid Advertising Industry Report (Part 3)    As digital marketers and entrepreneurs, we've been on a wild ride with the Pandemic and the iOs14 Update. You could say it's been a one-two punch on our industry! But the Smart Marketer team just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on...

If you're in marketing, business, an entrepreneur - you will know too well that the iOs14 update and the global pandemic have had repercussions on our industry! But Smart Marketer's Molly Pittman and John Grimshaw are here to help! Their team has just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook.  Listen...

Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours). In this episode (Part 1), Molly and John dive into two of the four m...

Wait, Did He Just Say TV?  Are you looking for new lines of visibility for your brand? Can you think big and 'out of the box? Whether you can or you can't, Ezra's downloading his latest thoughts, ideas, and strategies in today's episode. Ezra talks on a call with his top-level mastermind for E-Commerce Entrepreneurs, Blue Ribbon, and you get to listen in! He shares a high-level strategic business...

Are you as productive as you could be? How about fulfilled? It's a million-dollar question and one that needs to be chewed on a little. But to help, we're sharing an episode with Molly Pittman and John Grimshaw, who have both discovered some keys to success when it comes to living intentionally. Tune in for this fun 'Not Business' episode, and you will get some tips and insights that might get you...

Is iOs14 tanking your paid Ads?  Unless you're a data-lover like our host John Grimshaw, even the word 'Audit' can elicit a sense of dread, right? But actually, it's not bad at all. Auditing your business is the best way to get a feel for what is going on today and figure out what you need to do tomorrow. A great Audit process will produce exciting results for your paid media strategy and help you...

In today's episode, Ezra Firestone shares Big news on the (partial) sale of his multi-million dollar business, Boom By Cindy Joseph. Ezra talks with Molly Pittman and John Grimshaw about what has been going on behind the scenes, how he prepared the company for this deal, and what it all means moving forward. He's candid about his thinking along the way, and you will benefit from his 'lifestyle-ove...

If you want to feel better, think better, sleep better, connect with your roots, and stress less(!) tune in today for some slightly unexpected tools that Molly Pittman and John Grimshaw rely on in their personal lives. In this not-business episode, our hosts each share their Top Three favorite tools, hoping that they might help you too! P.S None of these tools are sponsored! #NOTanAD YOUR ENGAGEME...

If you like data, testing, analysis, and AWESOME marketing results, you're in for a treat. In this episode, our host (and CMO of Smart Marketer), John Grimshaw, dives into the numbers, because after all, aren't numbers the way that we evaluate what marketing strategies are working and which ones we need to take off the table? So if you're overwhelmed with different approaches, trial and error is t...

As digital marketers, online entrepreneurs (and let's face it, humans) who take daily risks and have a lot going on, Stress is something that we all deal with. In this episode, Molly and John get practical and dive into their strategies for handling Stress. If you want to feel better and ultimately be more successful, listen for the quick tips that Molly and John each rely on to shake the stress f...

It's no secret that this year's iOS updates have caused a huge ripple in the marketing and business space. What used to work isn't working anymore, and the industry is trying to keep up!  But in today's "We Out Here" episode, we've got some good news: Facebook Interest Targeting is still working and is more powerful than ever! So listen if you want to get up to speed, skip some trial and error, an...

So you want to get out of Digital Marketing? Are you over it? Conflicted? As you heard in Episode 59 (check that out first if you haven't yet), our host Molly also felt this way, and John can also relate. But *Don't* make any sudden moves UNTIL you've listened to both parts of this conversation. In this #NotBusiness episode, you will hear about the flip side, the good stuff, and ultimately why Mol...

This episode is really timely! Instagram's new DM automation feature is the talk of the town in the bot and messenger space. What is it, and How does it work? Should I get on board? How do I dive in? We think these are great questions and we're here to help! So we've brought in the experts, and we are giving you a taste of our Team Traffic program! Listen as Natasha Takahashi, Co-Founder & CMO of...

So you want to get out of Digital Marketing? You're over it. You're conflicted.  Let's talk about this.  Surprisingly, Molly also felt this way, and John can relate too. Even when you're hugely successful, 'the struggle is real'. In this #NotBusiness episode (and in Episode 61, too), you will hear about the challenges, the remedies, and why Molly and John ultimately stay in the game. YOUR ENGAGEME...

This has been an unusual year for a lot of brands and a tough year for many. So today, Molly and John invite you behind the scenes to look at the last six months at Smart Marketer. Hopefully, you can glean something from their experience and maybe feel a little less alone in your journey! Whether you're having a knock-out year or not, it's always a good idea to stop and reflect before you move for...

How do you handle it when someone comes out of the left field and throws insults and accusations your way? Has this happened to you in business? This JUST happened to our Host Ezra Firestone, Founder of Boom by Cindy Joseph and Smart Marketer. In this episode, Ezra takes us behind the curtain and talks through what happened, the whole interaction, and how he's choosing to process it.  Listen if yo...

How's 2021 going for you? Is your business experiencing a reaction to 2020? Are your clients reeling or thriving? How about that pesky iOS14.5?  In this episode, our hosts Molly Pittman and John Grimshaw talk with Ezra Firestone at the halfway point of an  interesting  year! Ezra shares frankly about the challenges and the successes across his E-Commerce and Saas brands. Listen if you could use so...

Does the thought of taking time off make you feel anxious? Resentful? Even guilty? We have an important episode for you today as John and Molly team up to discuss another #NotBusiness topic that will reframe rest and set you up for (sustainable) success.    If you want to feel less stressed and less reactionary, this episode will help! Listen as they share how intentional time off will help you fe...

Get ready for a high-impact 20 minutes! John is the solo host of this episode, where he breaks down your 4 best opportunities to make additional sales and increase your brand's average lifetime customer value. Using tons of real-world examples, John teaches you how to pinpoint the moments WHEN your customers are ready and willing to make additional purchases and HOW to capitalize on these opportun...

How can a Chief Marketing Officer help YOUR brand grow? Our hosts Molly Pittman and John Grimshaw welcome Pepijn Hufen to the show to discuss why brands need a good CMO. You'll learn how this idea led the 3 of them to start a new joint business, the Your Next Move Group, where they act as "fractional CMOs," providing their clients with guidance and strategy to help them grow. Listen to this episod...

Which (non-business) books have had the biggest impact on your life? In a follow-up to episode 50, Molly and John share the 6 books that have helped mold them into the people they are today: literature that has inspired our hosts to travel the world, control their minds, and make the world a better place. Now, they hope to inspire you to give these books a read!  To get the show notes for this epi...

How do you come up with high-converting offers? In this episode, hosts Molly Pittman and John Grimshaw detail their journey from ideation to launch of Smart Marketer's new mentorship program,Train My Social Media Manager. You'll hear why they included additional teammates in the creation process and why it was important to have 4 great hooks. Plus, Molly shares how she structures Facebook campaign...

Which books have helped you grow personally and professionally? In this new segment of #NotBusiness, John and Molly discuss the books that have had the biggest impact on their professional growth. You'll learn what Molly reads every year to refuel her creativity, the book that helped John prepare for his new role at Smart Marketer, and more insights they've picked up across years of reading. From...