The Search Session

In this episode of The Search Session, host Gianluca Fiorelli sits down with digital marketing powerhouse Purna Virji - Principal Consultant at LinkedIn and former Microsoft leader. Together, they unpack how to create meaningful, human-first content in an AI-driven landscape, why outcomes matter more than outputs, and how to balance authenticity with algorithms. Expect sharp insights, real strateg...

In this episode of Search Session, Gianluca Fiorelli sits down with Gus Pelogia, Senior SEO Product Manager at Indeed. With a background in journalism and over a decade of SEO experience across agencies and in-house teams, Gus brings a unique, global perspective to search. This is the 6th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh   Here's what you&#3...

How is AI changing the game for local SEO? In this episode of The Search Session, Gianluca Fiorelli chats with Greg Gifford, local SEO expert and movie enthusiast. They dive into the latest trends, AI’s impact, and how businesses can stay ahead - plus some fun movie talk! This is the 5th episode of:    https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you&#39...

AI is transforming how agencies operate - but what does that mean for SEO professionals?  In this episode of The Search Session, host Gianluca Fiorelli is joined by Heather Physioc (Chief Discoverability Officer, VML) and Kevin Gibbons (Founder, Re:signal) to break it all down. This is the 4th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh   Here's what yo...

How is content marketing evolving in the age of AI? What’s the new role of PR in SEO? And how are brands adapting to changing search behaviors? In this episode of The Search Session , host Gianluca Fiorelli dives into these pressing questions with two industry leaders: Lexi Mills – CEO of Shift6 Studios and Ross Simmonds – CEO of Foundation Marketing & Head of Growth at Distribution.ai From th...

In this episode, we’re exploring the fast-changing world of search behavior - how people are searching, how platforms like Google, OpenAI, and Perplexity are evolving, and what it means for brands and SEO professionals. Joining us are two fantastic guests: Julia Panozzo, founder of Neuroscientive, a neuroscientist turned marketer who specializes in helping brands make smarter data-driven decisions...

Join our amazing host, Gianluca Fiorelli, on the first episode of The Search Session as he chats with Andrea Volpini, CEO of WordLift and a true visionary in the world of semantic search.  They explore the fascinating evolution of AI-powered SEO, the importance of structured data, and how AI agents are changing the search landscape.  Andrea shares the story behind WordLift, discusses the critical...