The Savvy Stylist Podcast

In this week's episode, Sherrie interviews Joyai Marie about her journey to salon ownership. From shampoo assistant to cosmetology apprentice, to commission salon, to salon suite, to salon ownership. Joyai shares her wisdom and perspective about salon suites vs. traditional open floor salons. 

Did you know that the more clients you retain, the more you'll reduce your costs? That's right! The more you nurture the relationships you've built with your existing clientele, the less you'll spend on marketing and advertising to attract new clients. The experience that your clients have with you and your business can literally make or break your business. In this episode, I'm talking about how...

Are you feeling burned out and ready to quit? Overworked and overwhelmed by the overuse of brain power and physical labor of being a hairstylist? In this episode, Sherrie encourages you to treat burnout not as an exit strategy, but as an opportunity to change, grow, and evolve. 

In this episode, Sherrie is talking about the importance of finding niche and perfecting your skill within your niche market. Niche marketing within the hairstyling industry can help your ideal clients to find you and book with you on a consistent basis.  When you zone in on your niche, you can experience exponential growth as your ideal clients begin to recognize you as a expert within your...

What are your plans for your business post retirement? Have you considered selling your business? Have you considered training someone else to take over your business? In this episode, Sherrie is sharing a quick tip on what to do as you approach and plan for your retirement. It's so important to lift as we climb and maintain a level of professionalism and beauty within our community. 

Nothing lasts forever. All good things must come to an end. These are a couple of statements that I’m sure we’ve all heard throughout our lifetimes and they hold a lot of weight. The truth is, everything does come to an end. But what is the end? The end doesn’t have to be sorrowful or something that we dread. The end can be a happy place, a joyous occasion, a place to look forward to. Since we kno...

Hey girl! In this episode of The Savvy Stylist Podcast, I'm talking about BOUNDARIES: HOW TO SET THEM AND STICK TO THEM. I share a experience with a client that taught me the importance of not only setting boundaries, but also enforcing my boundaries. Boundaries are so important to your business and your personal life. Without them, people would walk all over us. Listen to this episode to learn my...

SAVVY TIPS are business and life tips that can help you grow both personally and professionally. These episodes are meant to be more personable and savvy, just like a day in the life in the salon. This week's SAVVY TIP is about your emotions and how to get through them when a client leaves. When a client decides to leave your chair, don't take it personal. Take it professionally and treat it as a...

In this episode, Sherrie is sharing her personal experience with hairstylist burnout. She's giving you the warning signs, to help you determine if you too are burned out, and what to do about it. 

On this episode, Sherrie is sharing her top 3 strategies for building consistency. Consistency is needed to market your beauty business and convert your followers into clients. Dive into this episode and take notes so that you can implement these strategies to grow your beauty clientele and become more consistent in your social media strategy. Go to www.thesavvystylistpodcast.com to grab your...

SAVVY TIPS are business and life tips that can help you grow both personally and professionally. These episodes are meant to be more personable and savvy, just like a day in the life in the salon. This week's SAVVY TIP is about COMMUNITY. Your clients are your community and you should treat them as such. Sherrie shares some quick tips and ideas for building your community and experiencing a uptick...

In this episode, Sherrie shares her experience with "freebie overload" and trying to implement someone else's formula into her business. She encourages you to continue to develop yourself while taking what you need and leaving the rest behind. After all it is YOUR business. Run it YOUR way. 

2020 has been quite the year! But it wasn't all bad. It was full of ebbs and flows but we made it to the finish line. 2020 was a year of growth and 2021 will be a year of continued growth and consistency. This episode wraps up 2020 and gives insight on what to expect in 2021.

In this episode, Sherrie is discussing why it's important for Beauty Pros to have a email list to market and communicate with their clients. Communication is essential in the beauty industry. Sherrie is sharing your perspective and real opinion about email marketing for Beauty Pros and provides some great tips on how to use your email list to generate success. Start and grow your email list using...

Do you want to create a client experience that will leave your clients in awe? Are you tired of the negative narrative surrounding the black salon experience? Do you desire to create a client experience that generates referrals and provides a steady stream of income? Tune in to this episode to learn how to create a client experience that exceeds expectations. 

Are you new to the beauty industry and seeking guidance on how to start building your clientele? Do you need clarity and guidance about who your ideal client is? Start here with the "Quality over Quantity" episode. Learn the savvy way to identify your ideal client and sign up for our coaching program. 

Has salons reopened in your state? Check out this episode of The Savvy Stylist Podcast to learn a few tips for creating a smooth reopening routine that will help you to maximize your time and minimize expenses. 

Your social media page is a doorway for your client's to peek into. The doorway, your social media page, can open the door for them to contact you and schedule an appointment. It opens the door to what your ideal clients salon experience will be like. Dive into this episode and discover how you can create a client experience through your social media page. 

In this episode, I'm discussing the importance of sanitation and the increased level of sanitation we'll have to perform in the salons when we return. From supplies to the consent form, I've got you covered. 

Daily habits and activities that you can do to promote and market your beauty business. Money making habits lead to financial growth in your beauty business. 

This episode covers what you can do while in quarantine. What can you do to ensure that you are booked and busy when the salons reopen? What can you do to ensure there are no gaps in your schedule? Go from working behind the chair to working beyond the chair. 

In this very first episode of The Savvy Stylist Podcast, I cover my story and journey to becoming a licensed hairstylist, what the podcast will cover and who the podcast is for.