DRMG

The SaaS Brand Strategy Show

Business EN ↓ Odcinki: 51

As marketing team and agency leaders specializing in B2B and B2C category creation, your co-hosts Dustin Robertson, and Mike Geraci talk all things SaaS. We dive deep into in our software experience with brand and business strategy, fundraising with the right story, strategic narratives, the voice of the customer, and anything in service of SaaS business leaders owning the brand that drives demand.

Koniecznie odwiedź stronę podcastu i wesprzyj twórcę: drmg.co

Autor

DRMG

Kategoria

Business

Strona podcastu

drmg.co

Ostatni odcinek

22 wrz 2025

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Odcinki

Ep. 2 - Strategic Narrative, Category Design, or Brand Strategy? Which is it? 08.09.2021 35:29

A veritable debate has broken out amongst some of the brightest minds in the SaaS messaging and positioning space. Writer and business veteran Andy Raskin is pushing the importance of "Strategic Narrative." The writer of Play Bigger, Christopher Lochhead, continues to stake his flag on the "Category Design" mountain. Around here, at DRMG, we use the language "SaaS Brand Strategy" (or SBS)—the cate...