The Roofer Show

Why do so many roofing businesses fail? Why do many family roofing businesses fizzle out before the second and third generations? Today’s guest has the perspective and experience to give us the answers. Join us to learn more! We are joined by Chris Diroll of Tresnak Roofing, located in the Detroit area. Chris took his corporate background in manufacturing into the family roofing business, and now...

We are joined by Jim Ahlin, co-founder of Roofer Marketers and host of the Roofer Success podcast. He does exclusive work with roofers, helping with digital marketing strategies, better brand recognition, and sales growth. His unique approach to marketing in the roofing industry can help set you up for success and profitability.  ***Today’s ONE THING:  2023 is shaping up to be a different kind of...

Know your numbers! The numbers reveal everything about marketing, profitability, and the longevity of your business! Are you marking up your jobs in the best way? Do you understand the information in your P & L statement? Do you know why you should NEVER cut your prices or price yourself according to your competitors? Join us to learn more in today’s show! Michael Stone has over six decades of exp...

The bottom line is that your roofing business will NOT be successful if you can’t close jobs. Today’s show focuses on how to close more jobs by using more automation. Dave and John are joined by AJ Briley, John’s marketing partner, to discuss ProLine , a software solution that automates communication and much more to increase profitability. Join us to learn more!   The conversation begins with Joh...

Know your numbers! You’ve heard it here at least a million times. “Keeping score” is one leg of the three-legged stool of your business, and one of the most important numbers is your gross profit. The roofing business is packed with ups and downs around your cash flow, and you need to navigate that ride with the right approach. Join us to learn more in today’s show! Diane Gilson created Info Plus...

Welcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I’m joined by my co-host, John DeLaurier, who brin...

  In the roofing business, profitability and success come to those who brand the best. Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company–and IF you come to mind when they need a roofer. So many roofing contractors struggle with branding, and today’s expert guest has great tips to...

If you’ve been a roofing contractor for any length of time, you know that the industry is changing, customers are changing, and technology is changing. Everything about roofing is changing, and you’ll be left behind if you don’t look for ways to change, grow, and keep up. Old-school ways just don’t work in today’s market. If you want to outpace the competition and create happy customers who give f...

Running a roofing business is a journey fueled by blood, sweat, and tears. No matter how much money you have, you want to optimize your marketing dollars to get the most bang for your buck. Today’s show will be helpful for roofers at any and every stage of the business, whether you’re a grizzled veteran in the business or a rookie who is just starting. Let’s talk about how to best spend those mark...

It’s always nice to talk to someone in the business who is doing it RIGHT. Tommy Mello, “The Home Service Expert,” knows how to take care of his team members, customers, and himself. His business, A1 Garage Door Service, began in 2007 and grew to be a $30 million-plus home service business with over 200 employees in nine states in just seven years. He hosts The Home Service Expert podcast and has...

Every roofing contractor wants MORE leads, MORE activity, and MORE sales. The big question is, “How do I make those things happen?” Today’s show is about using AI technology as part of a cohesive strategy to get there. If you aren’t taking advantage of what AI can do for your roofing business, you are already behind the times. Get with the program! Don’t be afraid to branch out and learn something...

Are you taking advantage of technology for today’s best time-saving hacks? A virtual assistant can make ALL the difference in your roofing business! Today’s conversation is about finding a VA and determining what tasks they should do to improve your profitability and refine the touchpoints you have with every customer. Blending cutting-edge technologies and automation with the human element is the...

  Is the newest technology necessary for success in the roofing business? Is there a place for AI in our industry? Maybe it’s time for you to uplevel your sales process and marketing efforts with new, exciting technology, and that’s our focus for this episode. Our guest is a self-proclaimed computer and technology nerd who just happened to find his happy place in a profession he never imagined for...

Sell Me This Pen If you saw the movie The Wolf of Wall Street you’ll remember the final scene where Leo, just out of jail and banned from selling stocks, is teaching a group of eager salesmen looking for the “silver bullet” of selling. Leo asks a nervous victim in the front row that classic sales manager question, “Sell Me This Pen”. The movie ends before we get the answer. Today, I show you the r...

The recession is coming! The recession is coming! That’s what you hear on the news every night. Manufacturing is down, property values down, and retail stores filing bankruptcy. But construction is booming, we can’t find people to do the work because unemployment is low, and the stock market is at record highs. Recession? What recession? What’s going on? It’s been over 10 years since the last rece...

  Roofing contractors all over North America are seeing a slowdown in the economy. Those who can’t adapt creatively will be left by the wayside, and you cannot be successful without a winning sales process.   We began discussing this topic in Episode 323, and we continue with Part 2 as John DeLaurier gives us a closer look at his sales process at DeLaurier Roofing. Don’t get left behind! Join us t...

A winning sales process is a MUST to have a profitable roofing business. Many contractors are seeing a drop in profit as the US economy slows down. Whether your sales are trending upward or going in the other direction, there are always tweaks that can take you to the next level. Join us to learn about a winning sales process!   My co-host, John DeLaurier, recently attended the Roofing Insights Re...

To run a profitable roofing business, you have to understand the basics of accounting and the basics of setting up your financial system. In this episode, I discuss with my go-to accounting expert, Diane Gilson, the easiest way to do just that! Diane Gilson created Info Plus(+) Accounting® In 1994 to help business owners establish job-cost accounting systems so they can access critical day-to-day...

Are you using the “spray and pray” method of spending your marketing dollars? There is a better way! Throwing your marketing money around without a strategic plan will NOT yield the results you want. Join me and my co-host, John DeLaurier, to learn more in today’s show!  We are joined by Joe Hughes and Amanda Veinott-Praml, Business Development Leader from Contractor Dynamics, a marketing tra...

I’m so excited to bring you this interview today. Rick Dutmer is my old business coach that helped me build my roofing company over the course of thirty years into an extremely profitable business so that I was later able to successfully exit and do the things that I wanted to do in life. When I first hired Rick, I was really struggling and wearing all the hats in the business. I knew there was a...

In order to grow a solid and profitable roofing business, you’re going to need salespeople that can get out there and produce for you. My guest today is Adam Bensman, an expert when it comes to helping salespeople and sales teams reach peak performance. Adam is also known as The Roof Strategist, and he has a podcast with the same name and a YouTube channel, as well. On today’s show, we’ll be talki...

Everything in the roofing business depends on sales. Today’s show will teach you how to sell more work, how to build your sales process, and how to handle sales objectives. Selling more is not the main goal, but you have to learn to sell at the price you need. Want to reach your sales goals and close more deals? Join us to learn more!   Joining us today is John DeRosa, Director of Contractor Train...

Sales are the lifeblood of the roofing business, and referrals are a major part of consistent sales. Today’s show covers how roofing contractors can maximize the potential of a solid referral system to boost sales and radically improve their business. Join us to learn more!   As John looks to expand DeLaurier Roofing with the hire of a new salesman, Dave, and John discuss the plan and process for...

What are the trends affecting your roofing business in 2023? How can you prepare to grow your profitability with a solid marketing plan despite slowdowns in the industry? Join us to learn more in today’s show!   We are joined by Aaron Hockel, who is a frequent guest on the show because he has great insights about marketing, online reviews, and getting quality leads. Aaron is a partner and vice pre...

“We all know that life is too short to learn from your own mistakes; you have to learn from the mistakes of others.” So says Bryan Kaplan, today’s guest on The Roofer Coach. Join us to learn more!   I’m joined by Bryan Kaplan from ConstructionConsulting.co. He offers coaching programs to help remodelers and custom home builders create profitable and efficient businesses. We met a few years ago thr...