The Profitable Nutritionist

That's right: Paid ads that immediately bring in more money than they cost you to run, which makes them free.  Or, in the digital marketing world, what's known as a self-liquidating offer funnel . This Part 2 episode is the tactical "how to actually do it" based on an experiment I did in 2020 that I'm bringing back for 2024... And there's a real gem at the end you won...

In this week's episode, I'm going to be pushing some buttons and explaining a concept that's sure to get some people really fired up.... "Selling Like A Dude". What the heck does that mean and should you be outraged at my obvious lack of PC awareness? You're about to find out. Specifically, we're going deep on: Why so many health and wellness business owners lack...

I recently attended Alex and Leila Hormozi's acquisition.com Scaling Workshop in Las Vegas and this episode is a full review of that event along with my big takeaways. (Specifically what we're doing here at TPN HQ based on the strategies shared at that event.) Listen and Learn : The Scaling Formula the acquisition.com team uses to filter through businesses they may want to invest in (and...

If your email open or click rates have gone down and you're not sure why, it could be because your emails aren't getting to the main inboxes of your subscribers. And no amount of tweaking your copy is going to fix it. So how can you make sure your marketing emails are getting delivered to your email subscribers? Specifically, should you do a double opt-in for all forms? (Don't know...

Anxiety: Let’s talk about it. Do you dwell in anxiety or try to avoid it completely? Or is it a rollercoaster of both extremes? Well, either way, I have a very tactical solution for lessenting business anxiety and that's what I'm going to share with you today. Listen and Learn: Why you’re actually feeling anxious about the future of your business (and it’s not what you think) 3 hot tips...

Did you know that 10% of people take action to seek pleasure, while 90% take action to avoid pain?  More importantly, do you know how to use that little factoid to your advantage in your marketing and on consult calls? If not, you need to. Listen and Learn: How to define what life could look like for your clients without your help (and how to use those specific pain points in your marketing and sa...

Are you willing to let your business feel messy so you can make a lot of money and help a lot of people? I want to teach you how. Listen and Learn: How taking imperfect action, aka messiness tolerance, is a skill that’s going to pay you dividends for the rest of your career. Messy doesn’t mean sloppy or unprofessional or half-assed, by the way. It means you don’t have everything all figured out IN...

Two questions come up often from my students: What should I actually DO with my clients? How do I create a process for them? Should I work with clients for free before I start charging? This episode is a very comprehensive, tactical answer to both of those questions. Listen and Learn : How to create a process for your clients, step by step The two most profitable strategies for turning free client...

Want to learn how to start your own successful nutrition business?  In this episode of The Profitable Nutritionist® Podcast, you’re getting a proven 5-step plan for launching a nutrition or wellness practice from scratch. Listen and Learn: The 5 essential steps to starting a nutrition business Tips for separating personal and business finances  Recommendations for your website, legal entity, and p...

What does a sustainable and profitable health coaching or nutrition practice look like? After coaching hundreds of practitioners successfully through starting their business and scaling to multiple six figures, I have a few secrets to share.  In this episode, get the steps to generate consistent revenue, handle growth challenges, and structure your business for the long run. Enjoy. Listen and Lear...

PRO TIP: When two of your clients approach you and ask to talk about the unexpected and "secret" side benefits they got from working with you.... ....you get them onto a podcast episode as quickly as possible. That's what you're getting in this episode, straight from the horses' mouths: The unexpected side benefits of joining TPN (that even I didn't know about) The fe...

Marriage and relationships can be deeply affected by the financial ebbs and flows that come with entrepreneurship and that often show up as competing for time with a spouse. Examples include: How do you handle conversations with your spouse if they aren't on board with your business or think it's taking too much of your time? Or if they think since you're "working from home&quo...

Do you remember “roll over minutes”? You know, the concept from the 2000s where if you didn’t use your entire monthly allotment of cell phone minutes, they rolled over to the next month? Today I want to introduce you to a similar concept: “Roll over behind” which is absolutely a thing for business owners. “Roll over behind” is where you carry over yesterday’s, last week’s, or last month’s unfinish...

Do you resonate with the term people pleaser? I don't. (Didn't.) Until recording this podcast episode with my friend and professional people pleasing coach, Sara Fisk, that is. Turns out there's still a considerable amount of people pleasing going on in my business (and probably yours as well) when we look in the right spots... ...and I can clearly see a huge ROI coming from having...

This episode marks the big reveal of the brand new website here at theprofitablenutritionist.com . It's been months in the making. And the "why" behind some of the website bells and whistles may surprise you... ...which is why none other than Jennie Lakenan, our website builder herself, had to tell you all about it so you can use these strategies for your own site. On this episode y...

On this episode we're getting into the nitty gritty of Team TPN's LinkedIn Marketing Strategy and other social media platforms because there have been.... drum roll.... ....some changes brewing in this department. Specifically, you're going to hear: My 3 criteria for if/when to allocate time to social media marketing Best practices for creating viral marketing posts on LinkedIn that...

I just got back from teaching an in-depth workshop on FUNNELS, and let me tell you it's one of my favorite topics. So much so that I wanted to teach you my very favorite funnel: The Welcome Email Nurture Sequence aka "The Free Course Funnel" Funnels don't have to be complicated. In fact, the simpler the better. If you're getting clients right now you already have a funnel...

Today we're talking about a topic that nearly gave me hives for the first 7 years of my online business: BRAND PHOTOS. Well, branding in general. Luckily, I've gotten past (most) of the resistance around this topic and I'm going to help you do the same. Listen to this episode for: Why you even need to think about branding for your wellness business 3 tips for better, more profession...

There have been some big projects in the works here at The Profitable Nutritionist HQ and I want to talk about the what and why behind these changes. Specifically, I'm sharing what the big company goal is for 2024 and beyond as we move past the $1M mark and continue growing and serving more clients with free and paid resources here at TPN and what the specific plan is to achieve that goal. Th...

Another "Ask Me Anything" inspired episode... Once a month I'm sending out requests for your Ask Me Anything questions via email, and the short video responses to those "Ask Me Anything" Q's get sent out monthly via email. (Make sure to subscribe to the AMA emails on the show notes page .) The Q's with longer answers needed will get turned into podcast episodes l...

Why are some holistic nutritionist and health coaches successful in starting their own business, and some aren't? I've coached 1000's of people in this industry over the last 4.5 years, and I have the answer to that question. It's not what you think. On this episode of The Profitable Nutritionist Podcast, I disclose WHO the successful nutritionist is and dispel the myth that th...

From single mom going through a messy divorce to thriving business owner following her passion, Jille Dunsmore has experienced all the ups and downs of being a health and wellness entrepreneur. And most recently?  She's added Beloved Head Support Coach at The Profitable Nutritionist Team to her impressive resume. In this episode, Jille and I discuss: How she got into health coaching in the fi...

After 10 years in her brick and mortar holistic nutrition practice, Debi  was exhausted and didn't have much in her business bank account to show for it. She closed up shop. But there was a little voice inside wondering if she should open back up... And she did.  But the second time around her experience has been MUCH different, and you're going to love hearing why. On this episode of th...

Remember that time my business lost hundreds of thousands of dollars over the course of two failed launches and didn't make our yearly revenue goal? I remember. Vividly. Because it was just a few months ago. And my brain freaked out the entire time. To coach myself through it, I developed a three-part framework for overcoming an unexpected lull in business growth or crawling out of a hole whe...

Has this happened to you? A potential client who would be perfect for your process says.... "I would be ready start IF you offered ______ payment plan." If it has happened to you, there was a moment of freeze-up where you quickly considered if you could/should/would offer that payment plan. Regardless of what you decided, that person probably didn't become a client, anyway. BUT WHY?...