The Prodcast

This week on The MCA Prodcast Pat Murphy talks to Melania Kulczycka , Client Director at VuFinder Studios. Melania has supported the execution of projects using virtual production technology for brands such as Beko, Bosch, Veet, Calgon, and many others. Vufinder is a virtual production studio that utilises LED screens, Unreal Engine, tracking systems, 3D environments and more. Melania explains how...

This week on The MCA Prodcast Pat Murphy talks to author, speaker, and podcaster Rishad Tobaccowala whose extensive career has covered almost every area of marketing and strategy. Rishad spent nearly four decades at Publicis Groupe, and spent time as Chairman of Digitas and Razorfish, two of the largest marketing transformation agencies in the world with over 11000 employees. He was named by Busin...

This week on The MCA Prodcast Pat Murphy talks to John Osborn , Director for Ad Net Zero in the USA. Originally launched in the UK, Ad Net Zero has grown to over 100 supporting companies, and now counts over 50 supporters in the US. John is leading Ad Net Zero to leverage the power of its supporters to educate, set benchmarks & standards, measure and take action to lower the carbon emissions a...

This week on The MCA Prodcast Pat Murphy talks to Nick Dodet , Founder and Managing Partner at PIG China. Over the years, Nick has produced over 800 TV commercials, including some of the biggest films in Chinese advertising history. He’s worked with iconic global talent such as Leonardo Di Caprio, Nicholas Cage, David Beckham and Jodie Foster to name just a few!  What’s in a name? Nick reveals the...

This week on The MCA Prodcast Pat Murphy talks to Jos van Oostrum , Senior Director for Mars Sustainable Solutions at Mars Incorporated. Jos is a zoologist with a passion for our relationship with life on land and below water. At Mars, Jos leads a team whose mission is to find scalable solutions to help restore the ecosystems that Mars depends on and improve the resilience and livelihoods of the c...

This week on The MCA Prodcast Pat Murphy talks to Nick Johnson , Global Head of Tech, Media & Comms at international law firm Osborne Clarke. Nick is a leading advertising law and digital regulation specialist and advises the most successful brands, platforms, media owners and agencies as well as fast-growth businesses.  Nick talks through the transformative change that AI is bringing to our e...

This week on The MCA Prodcast Pat Murphy talks to Efrain Ayala , Global Creativity and D&I Director at Reckitt . With more than 15 years of experience under their belt, Ayala is known for their strategic approach to DE&I, which not only elevates the conversation but also produces measurable progress. Their unwavering commitment to creating a more inclusive world has earned them numerous ac...

This week on The MCA Prodcast Pat Murphy talks to Matt Cooper , Founder and CEO of Little Black Book which has grown from a humble guide about worldwide advertising hubs, to an editorially-led global news platform and creative industry fame factory. Hailed ‘THE communications business for the communications world’, LBB aims to celebrate creativity and grow fame for its members through bespoke tool...

This week on The MCA Prodcast Pat Murphy talks with Tanya Bogin , Managing Director of Craft Worldwide in London. Tanya oversees end-to-end creative production operations, as well as global campaign localisation for IPG Partners and direct clients. She has over 14 years of experience in advertising and has been responsible for developing integrated production solutions for clients like Microsoft,...

This week on The MCA Prodcast Pat Murphy talks with Jeroen van de Waal , a Dutch entrepreneur and conservationist passionate about the Oceans, who dediactes his life to Ocean Literacy and Ocean Health. Jeroen is founder of The Reef Company which is on a mission to build a smart network of engineered reefs around the world, which will restore habitats, regenerate biodiversity, absorb carbon, and co...

This week on The MCA Prodcast Pat Murphy talks to Richard Glasson , Global CEO of Hogarth Worldwide , the world’s leading creative content production company. Hogarth combines craft and innovation to bring work to life for clients such as Ford, Rolex and Dyson. In his 12 years at Hogarth, the company has grown organically from 150 people largely based in the UK to nearly 6,000 employees in 35 citi...

This week on The MCA Prodcast Pat Murphy talks to Úrsula Mejía Melgar , Marketing Director Southern Europe at the world’s leading premium drinks company Diageo. Úrsula is responsible for the strategy, marketing and innovation for the company’s portfolio across categories and markets in the region. A food engineer by training but a marketer by trade and heart, Úrsula has built a career at Fortune 2...

This week on The MCA Prodcast Pat Murphy talks to Josh Tsui who is DePaul University’s Director of Innovation for the Jarvis College of Computing and Digital Media. Joshua Tsui spent over two decades working in video game development at EA and Midway Games on iconic franchises such as Mortal Kombat, WWE, and Fight Night. He also co-founded two AAA game development studios, partnering with Microsof...

This week on The MCA Prodcast Pat Murphy talks to Global Marketing Procurement Consultant Tina Fegent . Tina was one of the first to work in Marketing Procurement over 25 years ago, and has worked with many brands and organisations at a strategic level to help identify what is required to make marketing procurement a success. Tina is also Chair of the CIPS Marketing Group and Co-Chair of the Get S...

This week on The MCA Prodcast Pat Murphy talks to Steve Keller , Sonic Strategy Director at Studio Resonate , an in-house audio-first creative consultancy, offering support to brands that advertise on SXM Media's platforms: Pandora, SiriusXM, Stitcher, and Soundcloud.    Steve is recognised as one of the leading experts in the field of sonic strategy and identity. With a head for data and a h...

This week on The MCA Prodcast Pat Murphy talks to Darren Richardson . Darren is Global Senior Partner, Chief Creative & Technology at VIVALDI * and has worked at the cutting edge of creative campaigns around the world for more than two decades. Darren is also an expert in emerging technologies.   Darren and Pat discuss the future of the metaverse – the online world where we will be socializing...

This week on The MCA Prodcast Pat Murphy talks to Sergio Lopez-Ferrero , Global Head of Production at The Publicis Groupe .    Sergio explains how the media landscape is changing, and with more outlets and more ways to engage with content creative needs to be more widespread and long lasting. A simple 3-month TV campaign just isn’t enough anymore; campaigns need to be multiplatform and run over a...

Welcome to The MCA Prodcast This is your fix for everything innovative in advertising production. On each episode Pat Murphy, MCA’s founder and CEO, will be talking to the movers and shakers who are driving the agenda and shaping the world of production for the future.   He'll be asking searching questions about their views of what will be coming round the corner, so brands can act smarter an...