The Process is Black and White

Chapters 1 and 2 of Will This weeks episode the guys talk about Will, Thanksgiving and Vernon's approach fatherhood. Thanks for checking us out this week. Links: Our current book Will Podcast recommendation Happiness Lab

The final episode of This is Marketing, by Seth Godin This week the guys have a wide ranging conversation as they reflect on completing Seth Godins book. They're both super happy about having read this, and like how it fits into the group of books they've read. Next week, we start Will. Join us and tell a friend. Links: Our latest book Will Our most recent book This is Marketing

Chapters 16-18 of This is Marketing What is purpose? What does price signal? What is Will Smith writing a book about? What does our new intro sound like? All this and more on this weeks episode. Thanks for listening. Links: Our current book This is Marketing Our next book Will

This is Marketing, chapters 13-15 We talk Joel Embiid and Doc trusting that the outcomes needs to be divorced from the results. We also discuss how brand, identity and postcards relate to one another. Join us this week and let a friend know about the show! Links: Our current book This is Marketing

We continue This is Marketing, by Seth Godin with chapters 10-12 Conversation this week around Halloween, and and people like us doing things like this. Links: Our current book This is Marketing

This is Marketing, by Seth Godin, Chapters 7-9 The Ben Simmons saga continues, and maybe we care less this week than last. This week, we care about 1000 true fans, showing up, and being willing to pivot our message. It's a good show this week so tell a friend and thanks for listening! Links: Our current book This is Marketing Podcast Akimbo

This is Marketing, by Seth Godin, Chapters 4-6 This week we talk about showing up and being authentic along wtih meeting customers where they are. Links: Our current book This is Marketing Podcast Akimbo

We begin This is Marketing, by Seth Godin Following up Building a Storybrand is Seth Godin's book, This is Marketing. The guys reflect on the opening 3 chapters. Is this the week we won't talk about Ben Simmons? Listen and find out! Links: Our current book This is Marketing

The close of Storybrand, the Marketing Playbook Storybrand closes with the marketing playbook. A series of steps that the reader can follow and focus on in order to take some positive steps on the storybrand journey. Vernon and Devin react to these steps, think about what they have as homework, and discuss how Andy Reid was ahead of his time. Also, we introduce our new book, This is Marketing! Lin...

Chapters 11-12-13 of Storybrand This week we discuss how we react to the closing of Storybrand. What are we taking away, and how will we think about this book going forward. What they heck is an above the fold message? Next week we finish up Storybrand with the marketing playbook. Thanks for listening along! Links: Our current book Storybrand

The guys talk Earth, Wind and Fire.

div> Chapters 4-5-6 of Storybrand Our discussion mostly revolves around the book this week. How many times have we seen, a character, has a problem, meets a guide themes in business, life and advertising. We reflect a little on how that is going to impact how we view business marketing going forward. Join us, and tell a friend. Links: Our current book Storybrand

Section 1, Chapters 1-2-3 of Storybrand It's our longest episode ever. The wheels totally come off with discussion of Ben Simmons around minute 40. Feel free to cut it off, but tweet us if you listen the whole way through. We're really enoying Storybrand and can't recommend it highly enough. That portion is the meat of episode. Join us, and tell a friend. Links: Our newest book Building a Story Br...

Chapters 12-epilogue of The Lean Startup It's time to reflect on lessons learned from The Lean Startup. How was Vernon's first pass through the book. How did the book change for Devin the second time around. Also, can Vernon live without AC? Links: Our newest book Building a Story Brand Our current book The Lean Startup

Chapters 10-11 (Grow and Adapt) of The Lean Startup The guys discuss regret and what role it might have in business, life and reflection. They review Vernons idea to try to align 2400 the Movements message to it's actions. If you're enjoying listening, let a friend know.. Links: Our current book The Lean Startup

Chapters 8-9 of The Lean Startup Tyler, the Creator gets another mention on the show. The guys discuss attention and how it relates to finding customers, creating products and pivoting. Links: Our current book The Lean Startup */}

Chapters 6-7 of The Lean Startup This week on the show. Vernon went to Disney. How should we reflect on Test and Measure as it relates to the current state of Disney? How would Walt feel? Links: Our current book The Lean Startup

The Lean Startup - Experiment and Leap The guys reflect on how the word discipline has many different meanings. Is the disciple your routine, a skill, or a path for punishment. Then they discuss how the Leap and Experiment chapters can help us inform how we think about decisions going forward. Links: Our current book The Lean Startup

Chapters 1-2-3 of The Lean Startup The guys discuss what they think of the USA losing to France. Is JoJo and American basketball player? Is Luka? Vernon and Devin are both moving forward in their businesses, figuring out what's next. Along with discussion and reflection on this weeks chapters. Join us, and tell a friend. Links: Our current book The Lean Startup

The final chapter of The Four Hour Work Week Devin is going to pivot, Vernon and the guys at 2400 are trying to figure out the path they want to take. Not only that, but we pick a new book, and finish off this book. All this and some reflection on what the July 4th holiday means to each of them. We're glad to be in your ears this week. Links: Our new book The Lean Startup Our current book The Four...

Part Four of the four hour work week Vernon and Devin are happy to report that they're enjoying the book a lot more. It spurs some interesting conversation around a few different topics. We also enjoy some conversation around the Olympics and Devin's favorite olympic moment. Finally, Devin holds Vernon's feet to the fire a little about 2400. Links: Our current book The Four Hour Work Week

The Sixers lost to the Hawks. What now? Neither Devin or Vernon particularly enjoy Part 3 of the Four Hour Workweek. The discuss why they feel disconnected from this portion of the book, and what good they can find in it anyway. They continue to talk about their businesses a bit, and look towards the next year of the podcast some. While it's a disapointing end to the Sixers season, there's another...

A special episode. It's the first Juneteenth, so we talk about it. Vernon and Devin discuss Juneteenth. How does it feel as a black man, a white man, and an American man. How should we celebrate, is this a solemn day of reflection, or should a joyous day. We're happy to have this discussion and learn from one another. That's the process on our show. Special shout out to the 1619 project, which pro...

Step Two of the "The Four Hour Work Week". This week, we discuss similarities between past books and this one. How they relate to each other, and how we find ourselves on this path. Along with some Sixers as the playoffs continue. Links: Our current book The Four Hour Work Week