The Pricing Lady

Send us a text Hey there, fellow entrepreneurs! Are you ready for some price setting tips? Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, you’re not alone. Chances are, you’r...

Send us a text "I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices."   Does that sound familiar to you? If so you, my friend, are not alone. It's easy to think of pricing as the logi...

Send us a text On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint, walking with them hand-in-hand thr...

Send us a text Do you know what pricing trends to expect in 2024? As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed. People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re under or over priced. The consequences of that ar...

Send us a text Ever wondered what key steps businesses often overlook when they're raising their prices? In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your prices, it's easy to overlook these things. Often people are afraid to change prices especially raise th...

Send us a text A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put into whether or not they were a good b...

Send us a text Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know. One of the things that I love about what I do is that through helping businesses with their pricing I've been able to learn a lot about many d...

Send us a text Welcome to another insightful episode of Live with The Pricing Lady. Apologetic pricing - a pricing strategy whereby your price reflects your thinking that  "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an  embedded "apology discount" factored into your prices. Does this strategy sound familiar to you? For most peo...

Send us a text Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business. On the one hand it's great to try and meet the specific needs of each individual client, as each one is unique. But flexibility i...

Send us a text Time based rates or packaged pricing, which is right for your business? People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Trading time for money does not focus on value or the qu...

Send us a text Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can leave you wondering how to respond in the best wa...

Send us a text Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profit. Yes a bigger impact than your costs. This surpr...

Send us a text Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere. Crowdfunding campaigns are no exception. When you put together the packages people can "buy" or the offers for sponsors of your crowdfund...

Send us a text There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset. Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you may have heard from me and many of my guests on th...

Send us a text Ready to break free from the ordinary? Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get from people is "How do I price something that's unknown?" Do the same...

Send us a text As a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two." Is it really that simple? 🤔 Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren't fast. And they feel pressured to be so when that's not them. Yes, I often get my show ideas from the questions people ask me...

Send us a text Have you ever asked yourself, should I adjust prices for different geographies Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions. And you’re not alone in that. Over the years many people have asked me the question. Well, to be precise they’ve asked me “How should I adjust prices?” People almost always assume that just because the...

Send us a text How can you improve your relationship with money? Great question now let's get some answers. As you know I’ve invited two money experts, Ilana Jankowitz and Clara Creitz , onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes from, how it disrupts our path to success and some of the things that women do well when it comes t...

Send us a text Women-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors that contribute to this, one aspect has to do our relationship to money. It’s no surprise that women...

Send us a text What are you doing when setting prices? You should be asking yourself a series of questions. Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous episode we looked at 12 questions to ask yourself...

Send us a text “Price setting is a thought process not a formula.” One big misunderstanding around price setting is , people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding a price that’s right for them and their customers. So if it’s not a formula but a thought process it...

Send us a text "Love your pricing. Love your work. Love your clients. Love yourself. Repeat." The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing . I was also fascinated to hear more of what she had to say. Pricing can feel like a very cold and calculated topic (no pun intended). But i...

Send us a text When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing. Conflict often shows up as "I can't charge that much." "I should charge as little as possible." "If I price high then some people won't join." While your price needs to be aligned wit...

Send us a text There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your customers and the value your offer delivers. The right prices cannot be the same for everyone (or writte...

Send us a text Happy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for this year I want to share with you some tips - 3 things you can do in January to make sure you're starting in the best way possible. Like anything else in life or business what we pay attention to is what will carry us through the year to come. If...