The PR Week

Podcast topics: - Levick talks about running a boutique agency focused on crisis commutations, the evolution of crisis communications over the last several decades — especially during the turbulent Trump administration — working with potentially controversial foreign governments, what mainstream media gets wrong about PR professionals and more; - Discussing the details of IPG Dxtra CEO and Weber S...

This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Sabrina Sanchez, reporter for PRWeek and Campaign US. Podcast topics: - What does "Web 3.0" really mean? What's going on in "the metaverse?" And what does it all mean for communicators in the year ahead? A look at the evolving tech sector with a focus on brands, including Twitch , Re...

Creative + connected = effective. This is an equation for modern marcomms. Some exciting new ways technology brings this to fruition are discussed during this podcast. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Sim...

Developing the corporate brand has become paramount to most organizations. As this conversation highlights, the best way to get it right is to involve PR early and a lot. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simpl...

Meredith Klein, head of consumer and product communications at Pinterest, discusses upcoming trends for 2022, new celebrity partnerships, sales strategies, and more. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast...

Making a workplace attractive for Gen-Z professionals is a unique proposition. The counsel offered during this podcast will bolster recruitment and retention efforts of this crucial segment of the workforce. PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial S...

Podcast topics: - Teranishi talks about the PR scene in Hawaii, the branding around and misconceptions of Hawaii regarding tourism, business and culture, the resurgence of indigenous Hawaiian culture and more; - Recognizing this year’s class of six influential inductees into  PRWeek’s Hall of Fame , which comprised General Mills’ Jano Cabrera, Golin’s Fred Cook, Joe Evangelisti from JPMorgan Chase...

Podcast topics: - Ross talks about her position as Edelman US CEO six months into her tenure, how her work in the public political comms sector informs her work in the private sector, what a "great day" at Edelman looks like, the strides that have been made regarding diversity at the top of the PR industry (and how much work remains to be done) and more;    - Discussing the onset of the Omicron va...

The importance of scientific communications has never been more evident as it is now. A major reason stems from the myriad comms pitfalls that appeared during COVID-19, particularly the early days. From real-time information challenges to opinions being misinterpreted as fact, Real Chemistry’s Jennifer Gottlieb dissects the root of the COVID-19 comms problems that kept leaders such as her so busy...

Podcast topics: - The future of work and plans to return to a weekly office commute — is there a new normal? How are agencies and other businesses adapting? And what do employees want?;  - The highly competitive competition to hire and retain PR talent across the industry and the disruption that started with COVID-19 and has continued months later; - Edelman’s response after being targeted by a ce...

This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Erica Jefferson, associate commissioner for external affairs, U.S. Food and Drug Administration (FDA). Podcast topics: - Jefferson talks about working through no “average days” at the FDA, what frontline comms work at the FDA was like during each stage of the agency’s COVID-19 respon...

Brands and their leaders are expected to get involved in matters impacting society. Increasingly, consumers are judging organizations on their purpose and ESG initiatives, making key decisions based on their perceptions. Social channels and platforms are where many of these conversations and activities take place. This podcast, featuring Coyne PR’s Tim Schramm and the University of Virginia Darden...

Podcast topics: - Leslie talks about his recently announced plans to step down as chairman at Weber Shandwick after more than two decades at the agency, his early political comms work in the U.S. and abroad, his plans for the future and more; - On narratives, implications, outcomes and strategies of government officials and climate activists during the COP26 climate change summit ; - Highlighting...

Podcast topics: - Lund talks about her position at pharmaceutical company Organon, which spun off from Merck in June, how Organon positions itself to address an industry deficit in women-centric healthcare, what’s next for Organon and more; - Discussing longtime Weber Shandwick chairman  Jack Leslie’s decision to step down  in March 2022 after more than two decades in the role and his history in t...

Podcast topics: - Garrett talks about the origins of his firm, Redwood Climate Communications — which Garrett created to serve clients in the “climate tech” sector — working with clients communicating on major climate-related issues, emerging technology in the climate tech sector, breaking through the “doom and gloom” of environmental news and more; - Recounting the life and extensive legacy of pu...

This week on the podcast, PRWeek editorial director Steve Barrett interviews Kristal Howard, director of media relations and corporate communications at Kroger and PRWeek's chair of jury for the 2021 Purpose Awards .  Podcast topics:  - Howard talks about how Kroger, the largest supermarket chain in the country, took steps to protect its employees during the COVID-19 pandemic and the importance of...

Every industry was impacted notably by COVID-19, including the home and building sector. While myriad challenges were presented to all entities in the space, many opportunities arose, as well. In either case, though, communicators had to adjust to new realities on a daily basis – and they still must to this day and into the foreseeable future. This conversation, featuring Ben Boyd, VP of comms and...

Podcast topics: 2:49 - Ponzio talks about her career path from Edelman to the origins of APC Collective, activating authentic DE&I initiatives, working through 2020’s civil rights protests and COVID-19 and more. 18:14 - How Facebook responded to two crises this week: whistleblower allegations that it had purposely prioritized “ growth over safety ” and an hours-long outage on Facebook and Instagra...

For every brand in every sector, a commitment to purpose is reaching table-stakes level in terms of being a necessity for success. Of course, this manifests itself differently depending on the type of organization you are. The good news, though: Inspiration and education can be gleaned for all brands from any entity in any industry. That is proved in this podcast, featuring Harvey Mason, Jr., CEO...

Podcast topics: 1:57: Ford talks about how companies and organizations can go beyond just words on DEI initiatives, the legacy of Black public relations pioneer and social justice advocate Ofield Dukes and more. 16:01: Edelman has named  Taj Reid as its first global chief experience officer , tasking Reid with driving creative technology prototyping and innovative experience design across the Edel...

Podcast topics: 0:54 - Ellis talks about her work at foundation with Prosek Partners, how to attract students and retain them, diversifying the PR industry and more.    27:22 - Omnicom Group has won Mercedes-Benz’s global agency consolidation , edging out incumbent Publicis Groupe. 29:51 - Weber Shandwick has launched a media security center in partnership with threat-intelligence company Blackbir...

Podcast topics: 2:57 - Valdes-Fauli talks about his Hispanic-American-focused agency, Pinta, the intricacies of targeting the very diverse Hispanic-American market, the pros and cons of remaining an independent agency versus joining a holding company and more.    16:13 - Running down the insights and findings of the fourth-annual  PRWeek/Boston University Communications Bellwether Survey  after th...

Podcast topics: 1:01 - Cherwin talks about the mission of the 9/11 Memorial & Museum, how the organization prepared for the 20th anniversary, working with singer John Legend on communication to a generation that has little or no memory of September 11, 2001 , and more. 21:50 - Barrett and Washkuch reflect on their memories of 9/11, as well as those of several Haymarket Media employees . 25:56 - Re...

Podcast topics: 1:51- Baum talks about the Milwaukee Bucks’ championship and how the Bucks’ communications team handled media coverage and access, Baum’s own career path in sports communications, growing a global sports brand and more.  20:20 - PR pioneer David Finn turned 100 on Monday , August 30. Friends, families and colleagues shared memories of Finn’s storied career with PRWeek to recognize...

Podcast topics: 2:24 - Brod talks about the ingredients for PR agency success at the Cannes Lions International Festival of Creativity, how to actually measure the value of PR, working with influencers and more.    18:12 - Pfizer’s COVID-19 vaccine has been officially approved by FDA —What are the implications for marketing and mandates? 22:32 - Zeno Group has bought a stake in multicultural and B...