The Phorest Blog

Given the nature of Instagram, you’ll find that it’s great for showcasing products, but also to give an insight into the culture behind your brand. This can be through regular photo and video posts, but also via Stories. Building engagement on the channel takes time, effort and whole lot of patience, but it's not impossible! If you’re really dedicated to boosting the engagement you’re getting from...

The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to take advantage of the opportunity. Here’s a guarantee: if you don...

Salon owners who invest in staff training reap a plethora of rewards. This includes better-skilled employees, increased staff retention rates, happier clients and increased profits. You have to invest in your team if you want to exceed. But should you be paying for all these salon training courses or are there situations in which the employee should cover the fees? Who wrote the article? Michelle...

Imagine if you built a salon in your backyard and never told anyone it existed. A few may stumble across it, but it would be easy to see why business wasn’t so good right? The same applies to driving traffic to your salon or spa’s website and generating online bookings. If you want to reap the rewards, “having” the structure that allows it is not enough. Who wrote the article? Revenue Operations M...

Common underperformance issues, how they affect the salon & the team, and how to work with a salon employee that just keeps on getting away with everything! Who wrote the article? Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant , she has est...

After trawling through thousands of salon reviews and taking note of the top objective criticisms we could find, we’ve put together a list of things annoying habits that apparently, salons have. Some are a little surprising, but knowing what people want and how to address specific situations is the best way to create a magical client experience. Who wrote the article? Chris Brennan is a salon mark...

At Phorest, we’re all about client retention and loyalty. Here are ten simple marketing tips to help get your customers excited about your salon’s loyalty program! Who wrote the article? Barry Quinn is Chief Revenue Officer at Phorest Salon Software. His passion is to help salons reach their potential and grow revenue through retention marketing tools. Specialising in loyalty programmes and offeri...

Successful teams are the ones that make time for regular salon meetings. Understand why they're crucial to your business and get some of the best practices!  Who wrote the article? Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant , she has es...

Giving a salon special offer without discounting products or services can be quite challenging at times. Here are 5 ideas that don’t undermine your prices! Who wrote the article? Aoife Kelly-Cooney is known for always prioritising the human experience. Aoife hails from the beauty industry, where as a session nail technician specialising in nail art (The Alpha Nail), she received accolades from The...

The most successful companies make themselves the best in the world at one thing. A letter from CEO Ronan Perceval discussing Jim Collins' Hedgehog Concept. Who wrote the article? Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is sm...

No one is immune to the holiday season's plethora of food and drinks. Find focus in the new year with these free wellness salon resolutions! Who wrote the article? Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s writ...