The Marketing & AI Podcast: The MAP

What does Agentic AI mean for the future of Consumer Insight teams? In this episode, we speak with Justin Ibbett, founder and CEO of Focaldata, the world's first AI co-worker for consumer insight. In the near term, Justin believes Agentic AI will "give researchers superpowers." But he's also clear-eyed about the long-term. Consumer Insight has traditionally been about predicting the future to spot...

AI is fundamentally disrupting both content marketing and SEO.  By 2026,  90% of all online content is projected to be AI-generated , according to Europol. So what opportunities does this create for marketers? In this episode, we speak to  Erik Wikander , co-founder and CEO of  Wilgot.ai , a start-up redefining how high-quality content is created and scaled in the era of AI search. He gives his in...

Does AI spell the end of SEO as we know it? 2024 was a landmark year for AI in search — and if Google & Alphabet CEO Sundar Pichai’s latest insights are anything to go by, 2025 will be even bigger. In this episode, we speak to Nathan Mzumara, Head of SEO at OneAdvanced Software Solutions, about how he and his peers are adapting to the rapidly evolving SEO landscape.

Will Agentic AI Spell the Death of the Creative Agency? In this episode, we speak to Kate Ross, MD of social and content agency eight&four, about the impact AI has had on creative agencies and how her agency has responded. In a passionate and highly entertaining discussion, Kate unpicks the current reality of AI versus its initial promise, shares how eight&four has adapted, and raises some...

In this episode, we speak with Tim Sparke, a founder of  Congregation.io , a talent practice that builds change-ready marketing teams. Tim shares insights from the AI adoption workshops he's been leading for major global brands like Coca-Cola and over 50 in-house creative teams—revealing what he’s learned about navigating AI-driven transformation in marketing and creativity.

How can AI help entrepreneurs bring their ideas to life faster and level the playing field? In this episode, we speak to  Imogen Wethered , a former B2B SaaS founder and CEO who successfully exited her company and now advises and invests in startups and scale-ups. We explore how AI is reshaping entrepreneurship, making innovation more accessible, and how the landscape has evolved since she launche...

What pitfalls do businesses need to avoid when devising their AI strategy? In this episode, we hear from  Aron Cody Boucher , founder of the  Marketing Foundry  consultancy and a seasoned  fractional CMO . With senior marketing experience at  OnBuy  and  Sea Salt , Aron shares his insights into the risks AI presents to businesses—and why these risks must be carefully managed.

How are AI and Robotics Reshaping Retail? In this episode, we speak with retail expert Gary McDonald from Limitless Insights, a leading retail analytics platform. He shares how AI and robotics are changing the retail industry, driving efficiency and enhancing customer experiences. But while automation is on the rise, Gary reminds us of the critical role of 'humans in the loop'—not just in decision...

In this episode, we hear from Al Berry, an award-winning brand storyteller and brand growth and innovation partner at global brand consultancy  Pay Close Attention . Brand storytelling isn’t just a marketing tool—it’s a strategic imperative. Stories shape how brands present themselves to the world. The challenge for marketing professionals is to harness storytelling responsibly—using AI to enhance...

In this episode we speak to Haya Barlas, Head of Product Marketing at justgiving.com and hear how using AI to help fundraiser storytelling has increased Charity donations by 25% on the platform!

In this episode we interview Rachael Grieve, Global Head of Learning and Development for Technology at a major global investment bank and securities firm. In a truly inspiring episode, Rachael shares how she devised and delivered a hackathon for AI that not only achieved unprecedented engagement globally at every level of the business but over 400 ideas from employees for how AI can enhance their...

Are British business leaders gearing up to be AI-ready? This question is explored with our guest on this episode, Helen Ritchie. Helen is a Digital Marketing and Transformation Specialist, and as a consultant and lecturer has designed and delivered learning programmes on leading digital transformation for such esteemed institutions as the London Business School, the UN, as well as business schools...

In this episode we speak to Pete Robins, founder of Project 5 - a specialist commerce, marketplace and retail media agency. Pete shares his vision for the future of media empowered by AI, the opportunity presented by AI insights from customer data - and the advent of the new 'AI enhanced' media planner.! A truly fascinating discussion! For more information please contact Pete via his LinkedIn bio...

In this episode we are joined by Alan Mulrooney, an experienced advisor to businesses on training and apprenticeships. Alan tells us about the work he is doing with AI in preparing young people for the workplace and has useful practical tips for marketers of all levels seeking to develop their skills. If you'd like to get in touch with Alan following this episode his LinkedIn details are here http...

In this episode we speak to Andy Tarnai. Over a highly distinguished career, Andy has held various regional and global marketing roles in consumer healthcare, leading to general management and now consulting. In a highly stimulating conversation he shares insights from his learning journey with AI and how he applies it to his experience as a classically trained marketer. Dave shares his views on t...

Hal, Nick and Dave introduce who they are, why they are starting a podcast, why marketers should start thinking about AI now and what common misconceptions they've seen to date. And why a pencil case for Christmas is an excellent idea...

The launch trailer for the Marketing and AI podcast - a new podcast helping marketers navigate this new AI-driven World.