The Market Your Message Show

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com The Power of Debriefing: Unlocking Insights for Successful Launches In this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflectio...

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com Validating Your Business Idea: The Decision Tree Framework In this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving b...

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com Mastering Post-Launch Analysis: Lessons from Airbnb’s Success In this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Usin...

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com Supersize Your Sales with Offer Stacking In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price p...

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com The Three Secrets to Selling Anything: A Masterclass in Product Launches This episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a...

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com Mastering the Art of Selling: Understanding & Appealing to Four Types of Buyers In this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it s...

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com Uncovering Your Hidden Network: The Power of a Potential Audience Audit In this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the s...

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com Mastering the Lazy Launch: Strategic Steps to Rapid Validation In this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity...

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com Crafting a Super Simple Sales Page: The Ginsu Knives Model In this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effectiv...

Send us Fan Mail Mastering the Art of Engaging Virtual Workshops Want access to the book? go to PlatformGrowthBooks.com In this chapter, we explore the evolution and lessons from the 1950s Chicago TV College, which revolutionized remote education through engaging and interactive methods. The chapter draws parallels to modern virtual workshops, cautioning against monotonous lectures that lead to di...

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches....

Send us Fan Mail Want access to the book? go to PlatformGrowthBooks.com Developing Your First Mini Course: From Idea to Launch In this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instruction...

Send us Fan Mail Creating Impactful Low Content Books: A Strategic Approach for Aspiring Writers Want access to the book? got to PlatformGrowthBooks.com In this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesso...

Send us Fan Mail Validate Your Offer: The Offer Clarity Grid Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating struct...

Send us Fan Mail Rapid Validation: Master the Art of Short Timelines Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'Market Your Message' hosted by Jonathan Milligan, listeners are guided through Chapter 5 of the book 'Validate Your Offer'. The focus is on utilizing Parkinson's Law to embrace tight deadlines for rapid offer validation....

Send us Fan Mail Unleashing Your Business Potential: Finding Your Killer Topic Idea Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney...

Send us Fan Mail Validation Offers: Test Your Idea Before Going All In Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show' hosted by Jonathan Milligan, listeners are introduced to the third book in the series 'Validate Your Offer.' The book provides insight into how entrepreneurs can effectively create products th...

Send us Fan Mail Validate Your Offer: Keys to Business Success Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical...

Send us Fan Mail Validating Your Business Idea: The Rapid Validation Product Framework Want a physical copy of the book? https://platformgrowthbooks.com In this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discus...

Send us Fan Mail Chapter 21. Your Referral Traffic Launch Plan Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses the importance of community in launching a new platform. He introduces a proven referral launch plan used by top experts to ignite word of mouth and quickly bu...

Send us Fan Mail Chapter 20. Your Social Media Traffic Launch Plan Want access to the books in this series? Go to: PlatformGrowthBooks.com Join host Jonathan Milligan as he guides you through Chapter 20 of his book 'Launch Your Platform'. In this episode, Jonathan introduces a five-day social media strategy to help launch your new website successfully. Dive into each day's focus, fr...

Send us Fan Mail Chapter 19. Do a Potential Audience Audit Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode of Market Your Message, hosted by Jonathan Milligan, we dive into Chapter 19 of the book 'Launch Your Platform.' The discussion focuses on conducting a potential audience audit to identify and engage with untapped digital connections. Jonathan...

Send us Fan Mail Chapter 18. Write Your First Blog Post Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode, Jonathan Milligan guides you through the process of writing your first blog post. He addresses common fears and provides a simple four-step formula to create engaging and valuable blog content. The main steps include creating a catchy headline, outlining...

Send us Fan Mail Chapter 17: Create Your Work with Me Page Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses how to create an effective 'Work With Me' page for your website. He takes inspiration from the Apple Store's Genius...

Send us Fan Mail Chapter 16. Create Your About Me Page Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, Jonathan Milligan guides listeners through creating an effective 'About Me' page. Inspired by Benjamin Franklin's engaging autobiography, the episode stresses the importance of connecting with visitors rather...