The Limelight Podcast

In this podcast episode, our SEO strategists Jeff Grogan and Ryan Rogers discuss thought leadership, how to build trust, and how to measure that trust. In regards to online content, trust is the authority that page has based on the quality of cited sources, relevant linking, and other factors. This trust is measured in three factors: on-page, off-page, and local SEO (search engine optimization).

Welcome back to season 2 of The Limelight Podcast. This season we have a lot of new additions we’re excited to share with you all. Not only are we introducing new segments, but we’re also building around key subject categories, which you’ll start to get more familiar with. We’re also joined by a brand new host added to our team, Julia Backus!

As a medical practice, you may not think collecting and managing online reviews to be your top priority when it comes to quality care, reputation management is key in the modern digital world, because people take online reviews seriously. Learn the tools and processes you need to keep your ratings high and encourage potential patients to trust the experiences others have had in this episode with o...

Did you know that video ads consistently outperform static images on Facebook by up to 20% in some cases? This surprising fact didn't catch our team off guard as we began collecting data on multiple clients across multiple industries and platforms, but it may come as a shock to people who don't know where to begin with video content production. Today, our lead videographer walks us through the bas...

Quality marketing requires both high-quality content as well as high-quality design. Today, we asked our Senior Graphic Designer, Josh, about what makes good design stand out from the rest of the noise we all encounter every day. These core principles inform our website, print media, and even video creation, and will visually inform you of who cares about their craft and who's just rinsing and rep...

The key to a healthy organization is smooth internal operation and communication. Here at DLM, our Operations Manager Emily wears many hats as she keeps our team focused on an ever-changing direction. We only half-jokingly call her the "mother of the office" with the way she uncannily knows what we need at any given time. We also meet Josh, a member of our design team, who teases what he'll talk a...

If you're wondering how social media can increase your brand awareness, drive new patients to your practice, and help your website perform better, this episode's for you. Hear from our social media expert Kayleen, social media ad specialist Mike, and one of DLM's partners, Ryan, on how to best use social media for healthy practice growth. Learn more by visiting: www.dlmconversion.com

What's new at DLM? Nothing huge, but nothing insignificant. As Kyle says in this episode, "Big changes are over-rated. We want efficient ways to grow our services." With the addition of a developer to our team, a better understanding of this year's trends, and a commitment to consistency, DLM is growing and taking our clients with us. Today, partners of the company Kyle and Ryan share what they're...

One opportunity for students both local to our headquarters in Grand Rapids as well as students nationwide is our sales internship. This year, we've been graced with an intelligent and versatile young person named Aryana, but she's not the only intern who's helped make a difference. We also talk to former intern Emily, who has since become the leader of both the Content Team and Marketing Speciali...

Our in-house developer and self-described data miner, Niko, can be hard to pin down for even a few minutes, as he's always working on some passion project that will eventually become a new DLM product or service. Fortunately, we were able to get him and a few other guests for a few minutes to talk data and technology - what's important for practices to know now and what's important to know about t...

As the internet moves more and more toward video-first content, YouTube is a fast and easy way to get your videos in front of the right people. It’s also a cheap alternative to more traditional digital advertising, with cost-per-view as low as 10 to 15 cents compared to $10 or even $20 per click of a Google Search ad. Our Paid Ads Specialist, Mike Ryan, walks us through setting up your first YouTu...

At the core of our offerings as a complete marketing services firm is our proprietary software, Insight. One of our long-serving marketing specialists, Stephanie, joins us to explain what Insight is, how it works, and who benefits from using its multiple tools, such as the CRM, call tracking, and automated before-and-after photo gallery.

Today we're excited to highlight someone who keeps our clients happy with her constant work behind the scenes crafting social media posts and keeping websites up to date with regular blogs. One of our veteran writers, Jackie, tells us what it's like to work at a medical marketing firm even though her degree was in Journalism, as well as her favorite parts about writing in general.

It's a special bonus release today as we sit down with our founder and CEO, Kyle Peacy, for insights on what's to come in the second quarter as well as the rest of 2022. Kyle talks trends and how the COVID-19 pandemic has upended the expected cycle of demand for plastic surgery and cosmetic procedures, while remaining cautiously optimistic that a return to normal steady growth in the industry can...

What sets a great logo apart from a so-so logo? To answer this and many other questions when it comes to brand and website design, we turned to our Senior Designer, Abby, to provide tips, trends, and timeless principles that define great design. We also speak with a social media specialist about the nuance of writing for social platforms compared to your own website.

Do you know the difference between a blog and a procedure page? Not all content is built the same, and your SEO strategy depends on fine-tuning your website's content to be readable, searchable, and valuable to potential patients. Today, we talk to one of our core website creators, Sam, who shares insights about the role of content, what to look for in a quality post, and how to strategize effecti...

Pay-per-click advertising on Google is a tried-and-true way to get more traffic to your site. But is PPC the best strategy for you and your practice? And how do you get started running ads on Google? We answer all of this and more in our discussion with our Paid Ads Manager, Mike Ryan, who helps us understand just how powerful, complicated, and wide-reaching this aspect of digital medical marketin...

Today, we talk to the founder and CEO of DLM, Kyle Peacy. Nearly a decade ago, Kyle saw how medical practices didn't trust their marketing firms to provide quality, patient-generating services and wanted to make a difference. Each year since its founding, DLM has seen new challenges, new team members, and new opportunities that have grown us into who we are today, and Kyle is looking forward to wh...

In this episode, we get to talk with one of the early leaders of DLM, Andrew, who joined to help fix up the books for a few months and has now been CFO for 10 years. He tells us about his experience and shares how much has changed in that time, as well as lets us know why collecting and managing reviews is key for medical practices.

This episode kicks off the new year with a conversation with DLM's Marketing & SEO Specialist, Devin, who's talking about what to take away from the end of last year and how to start off right with action steps for your website's SEO. Then we introduce our Senior Creative Manager, Tyler, to learn about the website design and launch process, and how medical practices can keep their shiny new site o...

Join Jeff and Alex for regular discussions like this one about the latest news and practical tips for medical practices in everything from SEO to content creation to connecting with clients in the way they want to be reached. In this pilot episode, we didn't bring in guests, so look forward to listening as Jeff and Alex interview visiting experts in future episodes.

Learn about How to Navigate Google Algorithm Updates and Optimize your Plastic Surgery Website for 2020. We breakdown three main topics and tailor the content for medical practices. We touch on if SEO is dead. the new way to do SEO and where to start.