The LeanScaper Podcast

SEO isn’t what it used to be and if your marketing agency is still chasing backlinks and blog posts, you’re falling behind. In this episode, Benji talks with Devon Hayes, co-founder of Elevation Marketing, about how AI and large language models have transformed search and what landscaping business owners must do to stay visible and competitive. You’ll learn: • Why your brand is now the biggest fac...

You don’t scale a landscape company past $30M without learning how to hunt elephants and survive the feast. In this episode, we sit down with Steve Wheatcroft, founder of ULS and now a LeanScaper advisor, to unpack the high-stakes game of enterprise sales in landscaping. From university project to $100M powerhouse, Steve built ULS by mastering the art of landing massive municipal, institutional, a...

What does “Lean” really mean - and why should every landscaper care? In this episode, Benji sits down with Tom Hughes to unpack the origins of Lean thinking, straight from Toyota’s post-WWII survival mode to today’s jobsite inefficiencies.  You’ll learn: -Why Lean was born from desperation, not inspiration -The 7+2 types of waste every business leader should be targeting -How landscapers lose time...

Ellen Rohr is one of the most respected women in the trades. As President of Zoom Drain and author of multiple best-selling books, she’s coached thousands of business owners toward profitability, purpose, and personal growth. In this episode, Ellen opens up about: • How she overcame her fear of numbers, mastered financial literacy, and used bookkeeping to transform her life • The hard truth about...

Best-selling author and marketing powerhouse Marcus Sheridan joins Benji to reveal why trust - not tactics - is the real secret to sales growth. From breaking down the “trust deficit” to why most landscapers lose the sale before the call, this episode is a roadmap to building a brand buyers believe in. Learn how to: • Win the 80% of the sales journey that happens before the first contact  • Future...

After selling LMN for over $250 million, Mark Bradley could’ve walked away. But instead, he launched LeanScaper - with a mission to build a better future for every tradesperson in the green industry. In this powerful debut episode, Mark gets brutally honest about burnout, the mistakes that nearly cost him everything, and why the trades deserve more than low wages and broken systems. 🔍 Highlights:...