The Insiders Scoop Podcast with Faisal Shah & Salina Yeung

Today, we'll talk about LinkedIn Polls, shall we? I know what you're thinking, almost every 3-5 posts we see on LinkedIn are poll-related, right? I know tons of peeps find it annoying, but as your biggest LinkedIn Cheerleader, here’s what I’ll say: LinkedIn polls are a great type of post to consider if you are just starting out. You will not only be able to learn who your audience is, bu...

Happy New Year, [in]siders! Welcome to Your LinkedIn Gal’s first episode in 2022, woohoo! I hope y’all had a wonderful holiday and took the time to reflect on how far you’ve come! You should be SO damn proud of what you’ve accomplished this year (Cos I’m of YOU)! No matter if you hit your goals or came up a bit short, you have been working SO dang hard! That deserves a huge congrats! Now that 2022...

Imagine you're scrolling through LinkedIn and you find something that truly catches your interest. It can either be a video, audio, a document, or you just want to read the comments. The longer you spend on a post, the higher their dwell time will be - this is where the magic happens. And why should you worry about this "dwell time"? Well, this is a LinkedIn algorithm and something...

Christmas is just around the corner, can you believe it? One of my favourite holidays is already here, and I can't believe how fast the year has gone. I especially cherish this day because it's the only holiday of the year where my husband and I have always celebrated together.  I'm thankful for many things in my life, and the last few years have been especially crazy. Have you ever...

It takes a lot to keep yourself out there in front of your audience when you become an entrepreneur and enter the business world. This can be daunting, especially with so many other businesses popping up every day nowadays. When so many people are saying the same thing at the same time, how can we stand out? Well, my friend, you can start by choosing to speak a different language than your competi...

So, you've filled out all the steps needed to complete your LinkedIn profile, and it looks stunning. However, when you scroll back up to your headline you see just a boring "job title + company name". When we fail to create a great first impression, how do we stand out from the crowd? Your LinkedIn headline is just as important as the rest of your profile. It’s actually one of the m...

Raise your hand if you have never been tempted to postpone or choose trivial activities instead of meaningful ones? Despite knowing that we have important tasks to complete in our daily lives, why do we put off those tasks intentionally? It's true that there are some people who procrastinate more than others, but, at the end of the day, we all need a personal system to achieve the goals we se...

Can I say: I am SO freaking proud of you? No, seriously, I mean it. Owning a business is not easy, especially these days and I totally understand how you feel. Maintaining a consistent online presence is one of the hardest things to do when you become an entrepreneur. Regardless of your strategy, it's tough to come up with social media posts, blog posts, podcast episodes, YouTube videos consi...

First of all, let me share with you some awesome stats: 4.48 billion people use social media 800+ million are LinkedIn members 3 new members join LinkedIn every second My friend, if you don't find these stats fascinating, I'm not really sure what you find exciting anymore. Should you still be hesitant to use LinkedIn to leverage your business, here are two words to think about: BIG MISTA...

So you've decided to start your own business because you want more freedom and time in your everyday life, right? You soon realize that being your own boss isn't always easy and that you have to work longer than you would like, correct? WRONG! If that’s happening to you and your business, something’s definitely wrong, my friend. In order to get your business rolling, you don't have...

It's critical to start building trust and credibility among your customers when starting your business. You can certainly keep telling people how awesome you are and that your products and/or services will solve their problems. Alternatively, there is another strategy that is 10x more effective and consists of two simple words: SUCCESS STORIES. These will be the ultimate social proof for you...

Is that YOU? Stumbling over your words… Sweaty palms… Crazy nerves... When you answered: “Tell me your elevator pitch!”  Every day, we as entrepreneurs sell our ideas and vision!  What if I tell you that you could statistically boost your chance of selling your service or product even if you’re just starting out or you’ve been struggling with selling? When we decide to venture into the world of bu...

“Salina, how can I promote my side hustle on LinkedIn while working for somebody else?” Calling for Side Hustlers, this episode is especially for you!  Whether you’re turning a hobby into a passion project, seeking a creative outlet from your corporate 9-5 or you’re not ready to launch into entrepreneurial life… You and I know a good side hustle can bring SO SO SO much value, learning, and extra $...

REPEAT after me: I’m no longer available for things that make me feel like SH*T!  When was the last time you caught yourself comparing yourself to someone else? Have you ever heard of a term called "Comparionitis"? It means the compulsion to compare one’s accomplishments to another’s to determine relative importance.  You don’t care whether it’s a friend or someone you look up to, you al...

Confidence has NOTHING to do with being an extrovert!  There, I said it… Showing your face and opening yourself up to the judgy social media world is downright scary.  But there’s just NO WAY around it. Entrepreneurs need confidence to LEAD and INSPIRE. And paired with “Authenticity”, you will not only enhance your online presence but also improve your overall social engagement.  People want real...

If you want to establish a long-term online presence for your business, then you need to learn how to repurpose your content as soon as possible. Pssst - Trust me, HUGE time saver! So, what does repurposing content mean? Why should you repurpose content? What are the benefits?  In addition to saving you time and money, this marketing strategy will also help you reach new audiences and reinforce yo...

"If you're trying to serve everyone, you end up serving no one!" And what if I tell you if you haven’t spent time narrowing down your niche, you’re less likely to attract the ideal clients you always wanted on LinkedIn.  Will you invest time figuring your niche then? So, “What’s your niche?” Many tend to say “I’m a Sales Expert...”...”Tech Consultant”...”Investment Advisor”... Let’s...

Do you ever wonder whether your professional brand is being established successfully? How successful are you at finding the right people on LinkedIn and building relationships? I know, I know, you might be wondering how you could learn all these answers.  What if I told you there was a way to measure your LinkedIn strategies? How about the best part? It is FREE. Are you familiar with the term SSI?...

First impressions are essential. There’s usually not much time to impress someone for the first time. Within the first few seconds, you can either win or lose it, simple as that.  LinkedIn is not different from everyday life; you either impress someone with a rockstar profile or lose the opportunity to build lifetime relationships. You might think that LinkedIn might not work for you, that it’s to...

Without a proper strategy, creating content can seem daunting and challenging.  It does not need to be a complicated strategy, keep it simple. Adding just one piece of content can boost your profile view count by more than 62%. What if I told you that only 1% of LinkedIn users post weekly content? You should never underestimate the impact of having a strong, consistent content marketing strategy f...

Join Salina Yeung, the Ex-LinkedIn Girl turned CEO of the[in]academy, in this weekly series, Your LinkedIn Gal Podcast. You'll learn how to build a strong personal brand on LinkedIn and utilize the power of this amazing platform. Get ready to take control of your life, career and business with weekly actionable next steps to leverage your business and personal brand on LinkedIn. Are you ready...