The Influence Community

In this episode, we’re joined by Gretzie Parth—entrepreneur, makeup artist, and content creator—who shares her journey from working in the beauty industry to launching her own skincare brand. We dive into how she got started, what it really takes to build a product-based business, and how she balances content creation with being a founder. Whether you're a beauty lover or a content creator dre...

In this episode, we're chatting all about what makes content perform well on Instagram and TikTok, what to do when a post goes viral, and how to keep your audience engaged and hooked on your content, Danielle's IG:  @shestyledwhat Allysa's IG:  @allysa.larson The Influence Community IG:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https...

Happy June! In this episode, we're talking about all the summer trends fashion wise and social media wise that we have been noticing and that we're excited about. Danielle's IG:  @shestyledwhat Allysa's IG:  @allysa.larson The Influence Community IG:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're walking you through our digital spring cleaning process — from organizing saved folders and curating your social feeds to planning seasonal content and reworking old favorites. We’re detoxing, auditing, and making sure your scroll is inspiring, not draining. Danielle's IG:  @shestyledwhat Allysa's IG:  @allysa.larson The Influence Community IG:  @theinfluencecomm...

In this episode, we're answering the really good questions you asked! We're talking about how we budget for trips and buying new clothes, helpful investments to make back into your business, the different between good and great content, how to collaborate with other girls in the industry, advice for when growth is stagnant and more! Danielle's IG:  @shestyledwhat Allysa's IG:  @all...

Let's recap our Paris girls trip! In this episode, we give you guys all the Paris and travel tips, along with our itinerary and some of our favorite places to go in Paris for content. Danielle's IG:  @shestyledwhat Allysa's IG:  @allysa.larson The Influence Community IG:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com...

We are SO excited to have Katie Melton, Head of Creator Success at LTK, on the podcast this week 🤍 In this episode, she shares insider tips and strategy for any creator looking to grow on LTK! LTK Socials: https://www.instagram.com/shop.ltk/ https://www.instagram.com/shop.ltk/ https://www.instagram.com/ltk.hq/ https://www.instagram.com/ltk.creators/ Katie's IG: https://www.instagram.com/katie...

In this episode, we're doing a mental health check for the start of Q2. We're sharing things we remind ourselves and implement for our mental health! Danielle's IG:  @shestyledwhat Allysa's IG:  @allysa.larson The Influence Community IG:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Happy taxes + festival season! In this episode, we're giving you basic tax tips for content creators and a festival rundown with Coachella coming up this weekend. Danielle's IG:  @shestyledwhat Allysa's IG:  @allysa.larson The Influence Community IG:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In this episode, we share how we found our "things" and our own personal brand aesthetics as well as the steps to finding your personal brand as a content creator. Danielle's IG:  @shestyledwhat Allysa's IG:  @allysa.larson The Influence Community IG:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're talking about Coachella coming up and helpful tips for creators around it, what we wish we knew as a content creator starting out, what to do if a brand cancels your collab + more! Danielle's IG:  @shestyledwhat Allysa's IG:  @allysa.larson The Influence Community IG:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: h...

We're answering your Qs this week!! Danielle's IG:  @shestyledwhat Allysa's IG:  @allysa.larson The Influence Community IG:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In today’s episode, we’re so excited to be joined by Jazzy Torres, Senior Manager of Community Partnerships and Growth at Milk Makeup! Jazzy shares expert insights on what makes influencers stand out to brands, how to get noticed, the green flags that lead to lasting partnerships, key strategies for transitioning from gifted to paid collaborations and the biggest mistakes to avoid. We hope you enj...

In this episode, we're giving you an updated pitching guide. We're talking about management, what you should avoid in management, how to pitch, a pitch template, how to stand out as a content creator pitching a brand and more. Danielle's Instagram:  @shestyledwhat Allysa's Instagram:  @allysa.larson   https://www.instagram.com/allysa.larson/ Podcast Instagram:  @theinfluencecommuni...

Let's talk spring fashion trends! In this episode, we talk about all the things trending from the runways and which trends we love and the ones we will not be participating in. Danielle's Instagram:  @shestyledwhat Allysa's Instagram:  @allysa.larson   https://www.instagram.com/allysa.larson/ Podcast Instagram:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands...

Here are our personal 10 non-negotiables as content creators when it comes to how we run our businesses, mental health, and content creation. Danielle's Instagram:  @shestyledwhat Allysa's Instagram:  @allysa.larson   https://www.instagram.com/allysa.larson/ Podcast Instagram:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.c...

There have been sooo many new changes on Instagram! In this episode, we're talking about all the new updates that have been made and giving our thoughts on all of them - things like reel trials, the new aspect ratio, longer IG reel lengths and more. Danielle's Instagram:  @shestyledwhat Allysa's Instagram:  @allysa.larson   https://www.instagram.com/allysa.larson/ Podcast Instagram:  @...

In today's episode, we're answering the Qs you asked us! We're covering topics like our favorite partnerships we have had recently, how we structure our work with assistants, what we include in our rates, which metrics are most important to us, what we share vs. keep personal online, and so much more. Danielle's Instagram:  @shestyledwhat Allysa's Instagram:  @allysa.larson   h...

Lots has happened in the past few days - in this episode, we talk about the Tiktok ban, alllll of our chaotic thoughts and recap of the past few days of Tiktok & the importance of diversifying your content! Danielle's Instagram:  @shestyledwhat Allysa's Instagram:  @allysa.larson   https://www.instagram.com/allysa.larson/ Podcast Instagram:  @theinfluencecommunity Advertising Inquiries...

Some ways you can donate and help the victims of the LA wildfires: California Fire Foundation Wildfire & Disaster Relief Fund: https://www.cafirefoundation.org/what-we-do/for-communities/disaster-relief GoFundMe wildfire victims:  https://www.gofundme.com/c/act/wildfire-relief/california?os=wtmb5utKCxk5refappFutm_sourcesyndication&ref=app World Central Kitchen World Central Kitchen:  https...

We missed you TIC!!! We're so happy to be back and to start this new year with you!!! <3 In today's long episode, we are catching you up on everything and going in depth with strong habits that we are starting 2025 with. We talk about how we manifest and visualize to reach our goals, what we're going to stop doing, and also how we're strategizing content for the year. Thank you...

In our last episode of the year, we're recapping our recent NYC trip, Allysa's iconic holiday party, doing some fun winter this or that's + winter favorites! Happy holidays!! We love + appreciate you so much!!!! <3 Danielle's Instagram:  @shestyledwhat Allysa's Instagram:  @allysa.larson Podcast Instagram:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/...

Happy December! In today's episode, we're sharing our Black Friday purchases (ofc) and our holiday content strategy along with brainstorming some good ideas for you to get inspired! <3 Danielle's Instagram:  @shestyledwhat Allysa's Instagram:  @allysa.larson Podcast Instagram:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://...

We're going over all our current fall favorites from fashion trends, beauty treatments, mantras, self care rituals and more! Danielle's Instagram:  @shestyledwhat Allysa's Instagram:  @allysa.larson Podcast Instagram:  @theinfluencecommunity Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

We are joined this week by Marguerite McAdam, the supervisor of influencer and social at a large PR agency! Marguerite shares insider advice and tips to content creators from the other side of the industry on all topics like moving from gifted to paid, what to do and what not to do when working with a brand, how to get a brand or PR agency's attention and more. We hope you love it! Marguerite&...