The HVAC Marketing Plan

Heating & cooling contractors often wonder why their website doesn’t bring in as many leads as they hope for. Most of the time it is the result of low click volume which is a product of poor web design, codebase, and search engine optimization. But what about advertising? For contractors running PPC campaigns, the low click volume could originate from a poorly managed advertising strategy on G...

Buying a lead is not the worst idea an HVAC contractor can think of. After all, leads drive your business. The problem is that in our experience when HVAC contractors do buy leads, the leads are expensive and the contractor is unhappy with the lead. But the issue with buying leads actually expands even further beyond the frequency of dissatisfaction associated with them. Buying leads on their own...

When HVAC contractors look for marketing services online they usually search Google. The companies that come up in those searches have clearly optimized their own websites which is why they are ranking on page one and why you clicked on them. But just because their own site is optimized doesn’t mean they will optimize yours (to the same degree) if and when you become a client. Independent research...

There’s many in the industry who claim to be SEO experts but the only way to find out for sure is to ask tough questions about their business. You will find that when an SEO company is trustworthy they won’t oversell their service. Instead they will try to educate you on how their service works and help you understand whether or not it is a good fit for your company. On today’s e...

Marketers will use every trick in the book to mislead wide-eyed contractors for financial gain. Here are some of the most common ones. #1 The Shell Trick The shell trick started when “real SEO” quit being done. This occurrence took place around 2014 when Google’s algorithm raised its demands for what it took to rank a webpage online for relevant keywords. Fast forward to 2019, an...

Prior to the internet, HVAC companies would employ people to hand out flyers door to door. While this strategy might’ve been somewhat effective in 1969, you could not work an employee more than the maximum number of hours in a day because of federal and state level regulations. But what if HVAC companies could have a 24/7 employee who generated leads at all times of the day and night? They can by...

Marketing companies have mostly abandoned the fundamentals of SEO in favor of less effective but more salesworthy tactics. Find out the nuances of why these companies are leading clients down the path of most resistance and what can be done to steer clear. HVAC Webmasters has been marketing for contractors for the better part of the last decade and we’ve seen it all when it comes to search o...

Old School Networking is Dumb

Summary: Sometimes contractors have a false perception of a quality website. What you see as a website that looks good to your eyes might not even rank in the top 20 for its target keyword. The best websites can be easily crawled by Google and[Read the...

HVAC SEO Doesn’t Work for You Because You Don’t Work SEO

My Google Ranking Suddenly Dropped: What Now?

As a heating & cooling contractor, managing a website can be a headache, much less designing one yourself. Over the past number of years, 3rd party website builders have made it possible for the average person to create DIY-esque websites.

Marketing is the key to any HVAC business. Nolen Walker, a former home service business owner himself knows there’s 3 fundamental things every contractor needs to succeed: Low Cost Leads Phone Calls Market Branding Thoughts of a Marketing Purist Identi...

HVAC companies should approach PPC campaigns differently based on the season. After all, most consumers are looking for different services in the winter than they will be in the summer. Depending on the climate of your service area,

Marketing can be a constant asset for your HVAC company. The goal for contractors is to generate leads. If you don’t have leads, you don’t have business. Each day when you wake up, the goal should be to have so many leads that you can’t[Read the Full A...

Brand new domains have little chance of ranking on Google page one prior to the 6 month mark. While special circumstances exist that serve as outliers to this general principle, the majority of heating & cooling websites won’t rank in the top 10 for at...

What is an SEO Title Tag? A title tag is a segment of HTML code that signifies the title of a webpage. They appear as the clickable portion of a search result on search engine results pages (SERPs). To ensure your title displays properly on[Read the Fu...

The component of local SEO that causes the most confusion across the board is marketing for multiple locations. When you, as an HVAC company, have multiple legitimate locations, there are challenges that come along with properly optimizing a website to...

2019 will present marketing opportunities for HVAC contractors, especially those who are willing to market their services online. Each year, new trends appear that provide additional outlets for lead generation. As the saying goes,

The basis of organic search engine optimization is the same as it always has been. Google’s objective was always to provide the most relevant results to its users, but its algorithm was not always advanced enough to do it.

What is Facebook Pixel Tracking? It is a remarketing technique that uses a tracking code on your website so that when website visitors navigate away from your website and to Facebook, they see your advertisement and are reminded of your services. Facebook Statistics People spend[Read the Full Article]

Ranking on organic search results is the cheapest and most sustainable way to market your HVAC business successfully in 2019. Unlike PPC (Google Ads), organic ranking does not require a bid or payment to Google. Instead, the search engine ranks these results algorithmically based on their artificial intelligence. Sites deemed most relevant to the user’s […]

A business has two options for digital marketing: 1) Outsource Marketing to an SEO Company / Marketing Agency 2) Hire or Appoint an Employee To Handle Marketing In House Compare & Contrast Each Option: Hiring an SEO Company The case for hiring an SEO company[Read the Full Article]

Every wonder what it takes to show up on Google Maps as an HVAC contractor? You’re not alone. In fact, it’s one of the most frequently asked questions by prospective clients interested in using our services to improve their lead generation. The good news is that we have an abundance of knowledge to share with […]