The Future Report

When you think of parents today, which generation do you picture? And how are current parents parenting differently to those of the past? In today's episode, our podcast producer, Holly Schaaf, sits down with McCrindle's Director of Advisory and Future Report host, Ashley Fell, to discuss these insights.

Generation Z describes those born between the years of 1995 and 2009. That places them in their late teens and twenties, today. Like the generations before them, they have unique fashions, music and trends that define them. This emerging generation can feel like a bit of an enigma to some people, which is why we have decided to check in with Gen Z again. In today's episode, our host, Ashley Fe...

At the beginning of each year, we formulate a series of trends, spanning categories like demographic, economic, generational, and technological, that we think will shape the year ahead. As we have reached the middle of 2024, we thought it would be worth taking a look back to check in on some of these trends, and how these have played out. In today's episode, our host, Ashley Fell, sits down wi...

You might have heard it said that Australia has an ageing population, which is the growth in the number and proportion of older people. Australia isn’t unique in the sense that many other countries are also facing this trend. Nonetheless, it has some big implications for society, healthcare, and the economy. In today's episode, our host, Ashley Fell, sits down with McCrindle’s founder, and ren...

Welcome back for Season 12 of The Future Report podcast! The Paris 2024 Olympics is just around the corner, and so our team at McCrindle decided to investigate how Australians plan on engaging with this year’s Olympics. We asked questions like; Will they be watching? What sports are they most interested in turning in to? Will they be watching alone or with others? In today's episode, our host,...

The waves of change impacting the education sector are perhaps unparalleled. There are the demographic trends of new generations entering the classroom, combined with the challenges of attracting and retaining younger staff amidst an ageing of the profession. Added to this are technological transformations, social changes, funding challenges and global influences. In today's episode, our host,...

Generation Alpha are growing up in more technologically integrated times than any generation before them. While it is inevitable that they will engage with screens in the future, parents today are delaying their children’s engagement with devices and setting up social media accounts. In today's episode, our host, Ashley Fell, sits down with McCrindle's Media Research Specialist, Anna Colth...

Schools are not just buildings where students come to learn - they can be important places for connection and belonging. But what exactly is the role of schools within the larger community? And how do all stakeholders contribute to creating a nurturing environment for our students? In today's episode, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to un...

Growing up in technologically integrated times brings both benefits and challenges - particularly for parents raising this generation. Our latest McCrindle Insights report delves into the perspective of Gen Alpha parents as they seek to raise Gen Alpha in today's age. In today's episode, our host, Ashley Fell, sits down with research executive at McCrindle and author of this report, Abby D...

The year 2025 marks not only the middle of the 2020s as a decade, but the beginning of a whole new generation of people. That’s right - from 2025 we will welcome Generation Beta into the world. Although people of this generation haven’t even been born yet, we can predict some things about them based on the context that will surround them. In today's episode, our host, Ashley Fell, sits down wi...

It is not uncommon for people to fear public speaking. Yet it is an important skill to hone. In today's episode, our podcast producer, Holly Schaaf, sits down with podcast host and professional speaker, Ashley Fell, as she shares some of her top public speaking tips.

At McCrindle, we are fascinated by people, including how they live, work, shop and engage with the world around them. One data set that reveals a lot about the living aspect is the RLB Crane Index, as it tells us a fair bit about where people live, why they choose to live in the places they do and a look into where growth areas are. In today's episode, our host, Ashley Fell, sits down with McC...

Welcome back to another season of The Future Report podcast! At McCrindle, we love to talk about people in generations. Every time we conduct a study, it is the first place we go to see differences in responses. We believe in it. However, we also think it is important to consider the downsides or challenges of categorising individuals into generations. In today's episode, our host, Ashley Fell...

The not-for-profit sector is a vital part of our communities. They support those in need, serve communities and shape nations. In today's episode, our host, Ashley Fell, sits down with social researcher and McCrindle's Managing Director, Sophie Renton, to discuss the insights from our latest not-for-profit report, exploring how, where, and why people give to charities.

Our Trends of 2024 tell a story of shifting perceptions, technological innovation, generational changes, and ultimately the unfolding future. In today's episode, our guest host, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to explore two of our top trends for 2024 - community redefined and the grandparent economy.

For decades, charities have been making an impact and caring for those in need. The operating environment for organisations, however, is increasingly complex. Organisations are navigating technological change, tightening regulations and reporting, demographic and generational change, as well as rising cost-of-living pressures, which are altering the giving landscape. Understanding the psyche of do...

In today's episode, our guest host, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to discuss some reflections on their recent trip to the U.S.A., particularly surrounding conferences post-pandemic and the ever-growing recognition of Generation Alpha's impacts.

Our team at McCrindle have formulated some predictions around the top trends set to shape the year ahead. From demographic changes to economic trends, technological transformations and generational insights. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Director of Strategy, Grant Dusting, to unpack two trends in particular - real environment and the growth reckoning.

As we look ahead to 2024, we have formulated some predictions around the top trends set to shape the year ahead. From demographic changes to economic trends, technological transformations and generational insights. In today's episode, our host, Ashley Fell, sits down with McCrindle’s Director of Strategy, Grant Dusting, to discuss four of these fresh insights.

In an era defined by rapid technological advancements and global shifts, conferences and gatherings are undergoing significant transformations. From changing audience dynamics to the integration of human-centric technology, the future of conferences and events is marked by innovation, inclusivity, and purpose. In this episode our host, Ashley Fell, sits down with Mark McCrindle to explore the key...

In 2024, the world of work is undergoing a profound transformation, with businesses grappling with the intricate balance of hybrid work, remote setups, and traditional office routines. It's not just about the logistics anymore; it's about the profound implications of where we choose to work. In today's episode, our host, Ashley Fell, sits down with social researcher, Mark McCrindle, to...

As 2023 draws to a close, it’s worth taking the time to reflect on the year that has been. From demographic changes to social trends, consumer shifts, and technology trends. In today’s episode, our host, Ashley Fell, sits down with McCrindle's Managing Director, Sophie Renton, to reflect on the year that was 2023.

Consumers today want to have a positive impact with their money and purchases. So, how does this translate to behaviour, especially when it comes to fashion? In today’s episode, our host, Ashley Fell, sits down with McCrindle's Research Strategist, Jason Authers, to unravel the complex relationship Australians have with ethical fashion, as highlighted in the Baptist World Aid Australian Ethica...

Since the pandemic, we have entered a new world of work. Many people, whose place of employment permit it, now work in a hybrid model – a mix of time spent in the workplace and remotely or at home. While the hybrid model has many benefits, a recent study of ours has unveiled some of the interesting trends that have emerged from it. In today's episode, our host, Ashley Fell, sits down with McCr...

Workplace tenure, or how long someone stays in a workplace, is a big issue for leaders today. Especially because the average tenure of an Australian worker currently sits at around 2 years and 9 months. However, not all of us fit into these statistics! In today's episode, our podcast producer, Holly Schaaf, sits down with social researcher and Future Report host, Ashley Fell, to delve into her...