The Ecommerce Roadmap

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what's wrong. But these efforts often miss the real issues impacting conversions. In this episode, we'll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, provi...

I want you to see what can happen when you let go of perfection and stop doing "all the things" - and instead focus on doing one thing well.  In this episode I talk to Mia Craig, founder of Top Paddock, who  shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia's strat...

In today's episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media. Here's what we cover in this session: Do More of What Works: How to c...

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda crea...

One of the questions most ecommerce store owners ask is: "How long  will it take? How long will it be before I really start getting some traction with my sales, and when will I reach my goals?" I want you to come and meet Lisa Stice, founder of Cherokee Copper. She's a member of my mastermind accelerator, and she's sharing how she invested her last paycheck in their jewelry business, and what she...

Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie uncovered a surprising and troubling truth: women business owners, as a group, tend to sell their businesses for less than they're worth. In fact, women receive only a small percentage of the revenue generated by business exits every year. Carrie's miss...

If there's one area of our business that can make us feel like we don't have control. It's got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are  going to share the strategy that we teach in the Inner Circle - we'll eliminate the jargon, simplify the process and show you how we get a good result. You'll  learn: 📊 What is a Controlled Test 💡 Why it's important to use...

I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you. There are 2 important things that you need to understand about conversion. You probably already know them - and you've forgotten, or maybe you don't know - either way - come listen,onboard this advice, and it will change everything for you. Grab a pen, because you...

Today I am talking about something that every one of us does, and it is the thing that keeps us stuck in our businesses, even though we are committed to change and grow. Listen to this episode, and you'll be able to identify the ways that you are keeping yourself stuck. I'll share the solution with you, so you can apply it to yourself. When you do, you'll be in a completely different place next ye...

What would happen to your sales if every one of your web visitors landed on a Product Page that was optimized to turn your visitors into buyers? Come listen as I talk to our Conversion specialist Kate Tilbury about the 4 things you can do now to be confident that you have high-converting Product Pages. It's a great way to grow your conversion rate, and it won't cost you a dime. Listen in and learn...

Six months ago, Charlotte was frustrated by months trying to get her newish business off the ground. She felt like she was all over the place, and she didn't know what she was doing. After trying our free training, the Ecommerce Roadmap, Charlotte decided to join the Inner Circle. That was in January. By June 7th, Charlotte slid into our Member's only group and shared that she had reached a milest...

Today I'm sharing what I see is the number one reason that ecommerce store owners don't reach their sales goals. Grab a pen, and come listen as I walk you  through the steps you have to take to put yourself in the very best position to reach your sales goals this Fall.   Listen and learn: 📊 How to use your own store data to set achievable sales goals 🗺️ How to create a content plan that supports...

It's common for store owners to "wing it" when it comes to marketing - hoping that all your hard work will lead to the profitable business you want.  But the truth is that when you ignore this part of your business, it's like driving with a blindfold. Listen in as I share an embarrassing story, and I'll show you the path to get control of your sales. Once you understand your metrics, you'll have t...

It happens to all of us. Our sales start to slow down and we feel overwhelmed, helpless, and unsure of our next steps. Be a fly on the wall for this Coaching call I had with an Inner Circle Member, where we identified the problem and created an action plan to get her sales back on track.   Listen in and learn how to take control when you're struggling to get sales 🔎 Find the facts 🔑 Identify the...

It's not often that you get to hear how successful store owners were able to break free from the grind of working too much, worrying about finances, and feeling like the success of their Company was wholly dependent on them. Join me for this transparent conversation with Michelle Smith, founder of MamaSuds. She's sharing how she's transformed her business and the work she does over the last 2 year...

In this episode, we dive into the $500 an hour job you're probably not doing but absolutely should be. It's a game-changer for your business, and I'm excited to share these insights with you! Here's what you'll learn: Identify high-impact tasks: Focus on what really drives results. Create realistic plans: Set achievable, impactful goals. Boost decision-making: Gain clarity and confidence in your c...

In this episode, I'm sharing a game-changing process that has transformed my business, and I believe it can do the same for you. If you've ever felt overwhelmed or stuck, this episode is for you. We'll break down how to set the right goals and gain the clarity you need to move forward. Here's what you'll learn: Clear direction: Know exactly where you are and where you're headed. Focused actions: A...

I'm often asked if it's really possible for Artists to make a good, full time living selling their work online. The truth is that it's never been easier for creatives to make a good living without dragging their products to in person shows, or working around the clock. Come listen as Diane Hill shares the story of her journey from 0 to multi six figure sales every year. And, she's only finding her...

Late last year Erica's faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit maxed, she had no option but to make some hard decisions. This year, she's changed how she operates her business. Her sales are up, and she's profitable. She's gone from feeling stressed and exhausted, to being excited to watch her profit grow every mo...

Struggling with cash flow is overwhelming, exhausting, and can lead us to making decisions we regret. In this episode, I'm sharing my own experience with cash flow struggles, and what I wish I had known when I was running my first business. If your store earns 6-7 figures annually and you answer "yes" to any of these questions, this episode is for you: Are your inventory purchases eating up cash y...

Wouldn't it be a dream come true if you could  launch a new product or collection, and have it sell out immediately? What if you could place a new inventory order with 100% confidence that your audience will buy it? My guest Morgan Lane Tanner, owner of Fotera jewelry, has a strategy for that. Morgan is a long time eCommerce store owner who sells jewelry made from landscape photographs. Over the y...

When I heard that Lindzee had reached the point where she could leave her full time job and turn her full attention to her business Birdiegirl Golf, I knew I had to ask her to share her story with you. Lindzee is an Inner Circle Member who caught my attention when she joined us about a year ago. Even though she had a busy job and a young family, I could see she had an organized, systematic approac...

This month I've had some great conversations with our Members about money. Specifically cashflow and profit. It's clear to me that every single store owner needs to put some strategies in place that will make them more profitable. So today, I'm sharing 3 things you should do right now to be more profitable, and have a healthier business. Listen and learn how to: 💸  Leverage your fast-selling prod...

Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.  Most of us understand the sales funnel where we've got our cold, warm, and hot traf...

In this episode, we're Learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy's successful strategies and learn: 📈 How Wendy crafted a step-by-step plan to meet her goals. 📚 H...