The E-commerce Content Creation Podcast

Summary This week Clair Carter-Ginn of Forecast Agency joins Daniel to discuss the post-pandemic era of e-commerce content, what that means for casting, and the efforts to expand representation that will shape content in the future.  Key Takeaways Some trends in casting we saw pre-pandemic, have accelerated now that studios are beginning to open up again. Content planning will be a huge benefit, w...

Summary Joining Daniel this week on The E-commerce Content Creation Podcast, Dallas based producer and founder of The Producers Agent, Kaylah Key. We discuss effective and sincere networking in the creative production industry and how she launched The Producers Agent in the middle of the COVID-19 pandemic.  Key Takeaways Effective networking is about making a sincere connection, and building a rel...

Summary Jen Bakija joins Daniel to discuss how to advocate for your creative team in a challenging environment.  Jen has built warehouse based studios from the ground up, and staffed them with high performing teams in the face of temperature challenges, dust and grime, loud warehouse noise, and DC safety policies. Through all of this Jen advocated for and supported her team in any way she could, f...

Summary Jason Hamilton of Bed Bath and Beyond joins Daniel to discuss what the future of e-commerce content could look like. We discuss the early days of product rendering, its evolution, and how today's creative teams likely fit into to this new generation of content.  Key Takeaways Computer Renderings have the potential to overtake traditional e-commerce  imagery  as the process gets cheaper and...

Summary Tony Baker, Director of Product Imaging at Stitch Fix joins Daniel in this episode of The Ecommerce Content Creation Podcast. We discuss his short tenure with Stitch Fix before the COVID-19 Pandemic shut down most creative production in the United States, how he supported his teams through the uncertainty of the pandemic, and how he leverages lessons and tools from his time at Amazon, Nike...

Summary Brian Guidry of Pixelz talks with Daniel and shares some tips about how to think about and set up lasting relationships with outsource vendors and why you should care about how they operate and who's doing the work behind the scenes.  Key Takeaways Learn about your potential partners, build a trust based relationship Transparency is key to long-lasting productive and trustworthy vendor rel...

Summary Daniel is joined by Linda Wallace to discuss managing relationships between creatives, particularly when faced with rapidly changing work environment. Linda was with Nordstrom through the shift from film to digital, the 2008 recession, and the 2020 pandemic, each of these major industry upset moments giving her an important perspective on managing how your teams interact with each other. ...

Summary Adam Parker joins host Daniel Jester to talk about creating effective KPIs for your commercial production studio. We get into do and don'ts, deriving actionable goals from vague mandates, and telling fun stories about our past in studios.  Key Takeaways Determining which KPIs you need starts with having a goal It's not useful to know every detail about your studio metrics if they don't sup...