The E-commerce Content Creation Podcast

Summary Joining Daniel for this episode is Juliana Vail, longtime creative operations veteran with an emphasis on FashionTech, most recently Director of Service Development and Innovation at Farfetch. This is a bit of a different episode than normal, we have a handful of industry news bits to cover, so we’ll be talking about variety of topics from the Levi’s AI model announcement to some interesti...

Summary It’s easy to get really hyped about new technologies, especially in creative functions, but in creative production for e-commerce, we need to make sure that we are staging focused on the customer, and providing the information they need, and not just a new content experience for the sake of it. Our guest for this episode is Dan Hyde, creative production and ecommerce strategy consultant, t...

Summary Our guest on the podcast today is Franz Tschimben CEO of Covision Media, a company that produces 3D scanning devices capable of capturing pretty incredible detail to produce high quality 3D models. Franz discusses what his company does, what his customers are currently doing with their technology, and how working in high quality 3D models throughout the production process isn’t only great...

Summary Last week we were in London for Photo Studio Operations put on by Henry Stewart. Creative Force sponsored the event and we used our speaking opportunity to record a live episode of the podcast. And we did, we totally did. Our guest Josie Diamond and I had a great conversation, we got some good questions from the audience. But somewhere between recording the session, and getting the files o...

Summary As of this recording it is the week after the Pixelz FLOW event in Los Angeles, and the day before Daniel heads to London for the upcoming Photo Studio Operations event by Henry Stewart, so Daniel is flying solo this week to talk about some takeaways from FLOW, some talk about 3D adoption in creative teams, and a couple of bits of interesting industry news. Discount Code Reminder to use co...

Summary Raphael Ruz is the Photographic Operations Manager at Hogarth Australia and imaging technologist, researching and testing emerging technologies and how they might impact or influence the creative production industry. In this episode, big surprise, we’re talking about AI. But more specifically, we spend some time talking about how creative ops teams today should be thinking about a future i...

Summary Creative production for e-commerce is a relatively young industry, and that means that we’re learning as we go when it comes to the growth and development of our creative and operations team members. In this episode we are highlighting one journey, Scott McLean, manager of studio operations at Arc’Teryx. Scott shares with us how his interest in learning about roles and processes adjacent t...

Summary As we move into 2023, we’ve watched as economic uncertainty has triggered waves off layoffs. While they mostly have been hitting the tech sector, in the couple of week leading up to our 100th episode, we’ve now seen the wave hit many friends and colleagues in content production and Creative Operations. A very fun fact we recently learned about this podcast is some past guests have use thei...

Summary We have a tendency to focus on visual content on this podcast but that isn’t the only content you need to be able to sell your products online. Copywriting is another critical element to a telling your products story, and just like photography, it’s a process that needs to be managed, with controls and guardrails in place to make sure you’re saying the right things to the right people in t...

Summary Continuing our theme exploring near future tech in e-commerce content production, my guest today is Sergey Arkhangelskiy of Wanna. Wanna creates 3D experiences for brands that are intended to help customers make more informed decisions, but interestingly, that decision isn’t always simply to purchase. Key Takeaways Wanna offers 3D try on capabilities and  works with many luxury brands to b...

Summary Just about a year ago, Mark Milstein of vAIsual joined Daniel to discuss what he referred to as the future of image creation. He described the synthographer, some might now call a prompt engineer. An individual who inputs the correct set of instructions to an AI tool that produces photorealistic images. Flash forward to the second half of 2022, when these tools made a huge splash in creati...

Summary Daniel has been pretty vocal in his skepticism of NFTs, Crypto and by extension, the blockchain, but the guest today, David Iscove, director of technology consulting at Cella has cautioned him against throwing the baby out with the bathwater. As David describes this technology and what value it has beyond the applications that most casual observers are familiar with, it becomes pretty clea...

Summary Kicking off 2023 for the E-commerce Content Creation Podcast, our first guest of the year is David Jonkers, CEO and co-founder of Bright River. Bright River provides image editing services for studios large and small, and works to find ways to make things easier, faster, and cheaper for their customers. David joins Daniel for this episode to talk about Pos3d, a service that enables the cre...

Summary Happy new year from us at the E-commerce Content Creation Podcast! Last week we had a clip show episode that focused on some near future state technology that we had the opportunity to explore in 2022. In this episode Daniel is going out on a limb to make some predictions about 2023 on some of those same topics. What could happen this year in generative AI, video production, 3d rendering a...

Summary The last few months has brought some near future technology into the spotlight, in particular generative AI for image creation, copywriting and more. Over the last year on this podcast we’ve had the opportunity to speak to several companies that provide services that we would call future tech for creative production, and so as we get ready to close out 2022 we’ve put together this clip sho...

Summary We are in the holiday season where no matter where you go, you cannot avoid retailers letting you know what your friends and family probably want for their holiday gifts. Here on this podcast we aren’t doing a gift guide per se, but in this episode Lauren Stefaniak Smith and Kimmy Snow share with Daniel what they think makes a GREAT gift guide.  Key Takeaways Determining assortment Assess...

Summary We’re getting into that time of year where we start reflecting on the past year. We at Creative Force have a year’s worth of product updates, feature releases, and bug fixes that we’re pretty proud of. In this episode Daniel sits down with Creative Force’s CTO Tejs Rasmussen, where we run down his top 3 releases of 2022. You’ll be shocked at number 1.  Key Takeaways Tejs Top 3 Features in...

Summary Picture Instruments is a maker of automated imaging devices and software, everything from all in one studio solutions with automated product & lighting control, to plugins and stand alone software packages. Daniel had the pleasure of hosting Robin Ochs and Austin Timyan on the podcast for this episode, so they could share with him a bit about the origins of the company and where they see t...

Summary Does one size fit all when it comes to our content strategy? That’s the question we posed to todays guest, Charlotte Cole, Senior Director of Content Development at Farfetch. Spoiler alert, the answer is not yes. We discuss personalization, regionalization, localization and all the factors that go into an effective global content strategy.  Key Takeaways Does one size fit all? No. It never...

Summary In creative production there are many roles and skills that pull together to make the magic happen, and each of those team members have a perspective on how things shake out. One very unique role in creative production is the Hair and Makeup artist. Present on almost every production that requires human talent, the hair and makeup artist sees it all and is impacted directly by every other...

Summary An interesting problem that many creative teams don’t think of as a problem is the static nature of the photograph. By their very nature, photographs are snapshots in time and making changes to that snapshot historically has been inconceivable, impossible. Our guest in this episode is Robert Alhborg, former fashion photographer turned co-founder and chief Product Officer of Looklet, a fash...

Summary Elle Mitchel and Arabela Espinoza, the duo behind Weekend Creative, have made a name for themselves as being fun to work with, producing great content for their client brands, and generally being excellent people. That’s not sheer luck, they run a business and have learned a lot over the last several years about how to run it successfully. We invited Weekend Creative to the podcast to give...

Summary As we draw ever closer to the next big thing in e-commerce, the fog of what exactly its going to be starts to thin out a little bit. I feel comfortable saying with some amount of certainty that regardless of what becomes of virtual environments such as the metaverse, 3D interactions will become part of the e-commerce experience. My evidence of that is Ben Conway of VNTANA. VNTANA is a 3D i...

Summary This Halloween Studio Nightmares is back for Volume 2. You’ll hear about Faye Garland working in a haunted studio, Christopher Kern and the case of the 0kb image files, Caitlin Andrews and the mystery party, Cathi Singh getting trapped, and the night Daniel Jester stayed in a haunted hotel room. Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.n...

Summary As an elder millennial Daniel still finds himself awestruck at the technology that we have available to us in our phones. Literally at our fingertips. As a career product photographer, Daniel has tried every iphone app that professes to be able to remove the background from an image, and they have always fallen short of being a serious tool. This is actually true of not just apps, but plug...