THE DISRUPTORS WAY with Simone Griffiths

Have you ever noticed that naturally, we are weighing up what it will cost us to do something, what the risk is, and what is the worst-case scenario? I have been told countless times, I can't afford to do that or there is no way that I am ready to do that yet... but my question has always been the same... What are the consequences if you don’t?  What are the real consequences of you not takin...

If you think that your logo is your brand then listen to this 3 times. Branding influences our purchasing decisions and is literally the reason why we will spend thousands and more on items that are really very similar to that of a lower price. Branding is the reason we travel hundreds of KM's to eat a meal - not just because of the fine dining but the entire experience of the restaurant. Branding...

We often get clouded with so many thoughts that are so far from the truth, it's seriously not even funny! But how does this impact us in our daily lives, with our businesses, our brands, our money, and our day to day life? My friend, we limit ourselves through thoughts and thought patterns that are not even ours and when we think about it, we don't even want it. In today's episode, we talk about h...

Not that long ago I asked all of the 7 figure entrepreneurs that I have worked with in the past, and I bet if I was to ask all of the many many other multi-millionaires throughout the world, what is the one thing that has made you most successful, I can almost guarantee that they would not say a strategy got them there, it isn’t a funnel or automation but instead, it is training their brains to th...

In my Facebook group, I recently asked what is the biggest thing that people are struggling with right now, what is the thing that is keeping people stuck. One of the responses was the negative self-talk and being stuck on our own insecurities and self-doubt. Now before we go deep into this, I want you to know this… Having self-doubt doesn’t mean your broken, doesn’t mean there is anything wrong w...

One of The hardest things as a small business owner and emerging entrepreneur is knowing which services you should invest in and when. In my experience, most people pay little to no attention to their branding and believe by investing in a logo they are covering their brand however this runs so much deeper than a logo to tap into your million-dollar brand. Or They jump straight into marketing and...

Surviving in business can be a tough gig, but it doesn't have to be. When I started my first business it was in the middle of a global financial crisis, yes the GFC some 13+ years ago. It was the recession that we had to have in the 2000s. (Don't they all say that). Long story short this lead me to no other choice but to make my business work, make it a success, and make it into something. My succ...

Have you ever wondered why people in your market, industry, or niche are getting most of the sales, and your not? It might just be because you haven’t found, perfected, or intentionally created your brand story. Your brand story is an amazing tool that anyone in business, actually anyone personal brand or business brands should have. You got it, friends, in this week's episode we are going to be t...

These past few months have been a growth period for everyone. I don’t care what excuses you are prepared to throw at me for that statement but if you really look at it, I bet you have grown and evolved in one form or another. Speaking of growth, at the start of the year you probably did, like many people, set some goals. How is that going for you?  I know that there have been many things occu...

Uhh it feels so good to be back at it! First off - A BIG CONGRATULATIONS to my Brand Schoolers who are graduating very very soon! YOU are truly Remarkable and I have so much gratitude for you from the bottom of my heart.  In today's episode, we talk about boosting your brand in one of the fastest ways possible. Through tweaking your Brand Image.  Get comfy as I give you some real-life ex...

In this episode, I share some reasons why building and strengthening your very own brand no matter what business you are in is good for you and also a smart thing to do. There are many many benefits to building a strong and remarkable brand of which I would absolutely love if you took something from this episode and begun working on your very own REMARKABLE brand!  For more info go to simoneg...

In today's episode I speak candidly about my first launch. I was up late, emails weren’t going when they should, videos became corrupted through no apparent reason and I had documents literally disappear from my drive. And then from the backup one. I have no idea what was going on but if it was a battlefield I definitely moving through the trenches. Listen in as I share some insight on the whole p...

How often do you look at the future? As a savvy business owner and entrepreneur you should always be looking towards the future. The future of branding is always changing. There is no faster way to slowing your business growth like posting non-purposeful, non-strategic, or non-specific content online. In today's episode we are going to talk about ways to keep ahead of the trends, remain social sav...

When building a brand, there are a few core things that you must have in place it’s not enough to just have a great product or service and that's it so let's call it a day (JK) If you want your brand and business to have any sort of longevity, you really need to build strong foundations, connections, and relationships, now that requires something more than just a logo, mission statement, and socia...

People don’t fall in love with your business they fall in love with you, you're why, and how you impact their lives. The loyalty, obsession, and engagement of a good consumer/brand relationship come from the deeper relationships that exist between a customer, and the people behind a business. I can guarantee that no matter what your industry is, the end goal of your brand is to appeal to the right...

Now, this topic is a little bit more in-depth than what I am going to cover in this episode, full disclosure, I would need you in a room for a few a week to really give you all of the information. As I have said before many people get confused about what a brand actually is, a brand is how people speak of your business when you are not in the room, what they say, how they feel, what you are known...

As a consumer, you know it, we get sold to millions of times a year even hundreds of times a day. Big business has led to a lot of consumer distrust and looking at it, as an entrepreneur how can you overcome this hatred of sales or distrust that your audience might get when you throw an offer out there? Especially now, as I am recording this, we are in the middle of the COVID pandemic and economic...

When I was in my monthly mastermind call the other day, we started discussing our businesses and where we were at, how we have created resilient businesses prior to and during this pandemic and how to really create a business that withstands the fluctuations of any economy. (trust me when I say, I am the baby shark when I sit at this table with great whites - You know what I mean). The discussion...

As the world shrinks into a pandemic lockdown there are still incredible things happening. There are still businesses and entrepreneurs thriving and growing for the right reasons. I want you and your business no matter where you are at or what you offer to do the same.  I was asked to be a part of the interview series 'Ask the Expert' to share what business owners can do to thrive not just survive...

During these uncertain times I am seeing a lot of pivoting in place. I love that those who I have worked with previously are seamlessly pivoting and their following is moving with them. The power of personal branding is right here. With most people moving their products or services online we are fast becoming connected via these online mediums however some people are ‘selling’ over connecting and...

When you hear the words Brand what do you think of? More often than not, most people get confused. The word ‘Brand’ is either misunderstood or misused. Not knowing how to Brand is going to keep you stuck. To effectively brand yourself and your business you must know what a brand is, why you need it and how to use it. Branding success comes from strong foundations and consistency. I help people jus...

I did a podcast on beating the overwhelm on a podcast and during this episode I gave an example of not taking it personally and used the phrase, slinging mud, and I never really knew how much it would stick. I am going to share this with you so that you too can throw mud at the wall and see what sticks without the fear of judgment, need for validation, and help to beat the overwhelm of social medi...

I don’t know about you but I just loooove philosophy. I swear I am a philosophers daughter and if we get a bit woo here one in a past life. There is something about the contemplation of things, life and being that really really inspires me. I feel like I am a bit of a nerd. Nope, I'm calling it, I am a nerd. I have this A4 binder where I printed all of these articles and really as much information...

My journey hasn’t always been easy. In fact at times Ive had to fight to get to where I am at today. Yes there were times the universe seemed to drop a giant piano on my head like in the cartoons, but the key thing is, I rose every single time. As entrepreneurs and as our own brands we are slung a heck of a lot of mud! Like, im not sure what its like where you are but we have this thing in Austral...

We all know we need one but how do we develop and grow a personal brand .  As a brand photographer there are so many ways that you can employ you if you own brand I am not a believer of having a personality or a brand for you and a brand for your business I think they just create a personal brand just step into the light and create your own brand which is you and use that for your business be...