The Digital Servitization Exchange Podcast

Description In this episode, we explore a diverse set of AI innovation use cases from adaptive workplace tools to strategic industry solutions and truly transformative AI applications. What makes these ideas unique is how they were created: through close collaboration with students participating in the course Digital Futures and Responsible Innovation. Students didn’t just imagine what AI can do -...

Description In this episode, we explore how Generative AI (GenAI) is transforming strategic work in the era of digital servitization, where companies shift from selling products to delivering continuous, outcome-based services. We start with the bright side : how GenAI dramatically boosts strategic speed, scale, and creativity—from rapid scenario planning and market analysis to richer ideation, sh...

Description: In this episode, we unpack Visa’s strategic evolution from a card-centric network into a $40+ billion AI-enabled global payments platform. We explore how Visa transformed its core infrastructure into Visa as a Service (VaaS) —a modular, API-first architecture now delivering embedded solutions across payments, identity, fraud prevention, analytics, and open banking. The conversation di...

Description In this episode, we unpack Electrolux’s pioneering—and often overlooked—pay-per-wash pilot, launched in Sweden more than 20 years before “as-a-service” models went mainstream. Electrolux tested a radical idea: households would no longer buy washing machines, but pay only for the function—each wash cycle. We explore why the model emerged, how it worked technically and commercially, why...

Description Why do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical products. Drawing on cross-industry case studies from appliances, fitness, electronics, and mobility, we discuss why hardware subscriptions follow very different growth logics...

Description In this episode, we unpack how industrial firms navigate the complex journey from selling products to delivering integrated services and solutions. We explore why servitization offers long-term competitive advantage—and why so many companies struggle to make the shift. We examine the organizational and cultural challenges and discuss how firms must gradually build service capabilities,...

Description: In this episode, we explore how Tetra Pak transformed from a global packaging giant into a service-led innovator. What triggered this shift? How did they move from selling cartons to delivering performance? We unpack the company’s journey through digital transformation, outcome-based contracts, and predictive services—highlighting both the challenges and the strategic breakthroughs. A...

Description What happens when one of the world’s largest medtech companies pivots from selling MRI machines to building a global digital health platform ? In this episode, we explore Siemens Healthineers’ digital servitization journey through the lens of Teamplay , their cloud-based solution designed to transform healthcare operations, diagnostics, and decision-making. We dive into the strategy be...

Description: In this episode, we dive into the transformative potential of agentic AI for digital servitization in industrial equipment. What happens when autonomous AI agents—not humans—monitor machines, schedule maintenance, personalize services, and optimize customer outcomes 24/7? Join us as we explore how agentic enterprises are reshaping service delivery, accelerating innovation, and unlocki...

Description In this episode, we explore how Philips Lighting (now Signify) broke away from its century-old product business to pioneer Light-as-a-Service (LaaS) — a radical shift from selling lamps to delivering guaranteed illumination. Using rich insights from their early experiments with architect Thomas Rau and transformative installations at Schiphol Airport and The Edge, we uncover how Philip...

Description This episode provides a comprehensive overview of digital servitization , which describes the convergence of servitization (the shift from product-centric to service-centric business models) and digitalization (the adoption of digital technologies). We explore how product companies utilize digital technologies, such as the Internet of Things (IoT), to expand their service offerings and...

Description: In this episode of The Digital Servitization Exchange , we dive into how manufacturers are reshaping their service offerings to support eco-friendly product innovations — with a special focus on the transition from combustion to electric vehicles. Drawing on recent research by Heiko Gebauer and colleagues, we explore how companies adjust financial services, fleet management, connectiv...