The David Andrew Wiebe Show

It seems insane that the words you use would make any difference in your music career, doesn’t it? And yet, words are how we communicate. Everything that’s available, is basically available in language. So, if we’re asking for something, how we ask makes a difference. If we’re communicating our value as performers, how we communicate our value makes a difference. In this episode of The New Music I...

 A simple thing can make a big difference. Most artists aren’t thinking about saving five minutes here or 10 minutes there but think about it. Over a year, if you could cut down your daily social media time from 10 to five minutes per day, you’d save yourself 1,825 minutes or a little over 30 hours per year. In this episode of The New Music Industry Podcast, David shares the importance of buildi...

Have you ever wanted to explore the possibility of performing in alternative venues? One of the advantages of showing up where no one else is performing is that you can create a market that belongs to you. Plus, price elasticity also applies – you can charge more for the performance than you might be able to in the average music venue. In this episode of The New Music Industry Podcast, David expla...

There are many things that can stop you on your path to creating the life you love through music. But most things that will stop you fall under one major category – mindset. Mindset isn’t just how you think. It’s how you show up and how you deal with challenges, events, and circumstances as they arise. In this episode of The New Music Industry Podcast, David shares the importance of taking full re...

Everyone’s talking about making sales funnels. Yes, they are great, and yes, they are built on a solid foundation of traditional marketing philosophy. But there are some serious challenges to getting your first sales funnel up and running never mind selling your music and merch for you. In this episode of The New Music Industry Podcast, David shares how you can test your sales funnel idea without...

Everywhere you look, there are incredibly talented YouTubers. Is everyone a virtuoso? It’s sure starting to look that way. Not to mention – they look and sound great. How is one even supposed to compete? Well, here’s the funny thing. There are a couple of things most artists – and not just artists but even digital marketers and SEO agencies – aren’t very good at. Care to find out what those things...

There is no power in viewing everything in your music career as happenstance and circumstance. The power is in taking responsibility for your actions and even the outcomes you produce. In this episode of The New Music Industry Podcast, David shares how you can reap the rewards of an ownership mindset and achieve elevated results in your music career. Download the PDF Transcription Podcast Highligh...

How do you build an authentic connection with your fans? Can you be true to yourself and your art and still build a viable fan base? What does it take to build your music career in 2023 and beyond? In this episode of The New Music Industry Podcast, you’ll be hearing from partner at Collective Entertainment and founder of #iVoted Festival, Emily White. Download the PDF Transcription Podcast Highlig...

Scammers are everywhere. People are desperate. In tough times, people will go to extraordinary lengths to cover their bills and meet their needs. In his coaching efforts, however, David often helps his clients create “possibility lists,” a long list of items (usually 50 to 100) possible sources of money an artist or entrepreneur can leverage to get themselves out of tough times. David usually find...

If you simply do what successful people do, you will also find success. This is what marketing guru Dan Kennedy defines as “behavioral consistency.” Founder of Mezz Entertainment Roanne Mesirow argues, however, that we should always remain open to opportunity, and there are no formulas to creating success in the music business. In this episode of The New Music Industry Podcast, you will discover t...

Change is often uncomfortable. Not only that, but it’s often hard, too. Things generally want to remain unchanged, and a great deal of energy and force can be exerted in changing habits, routines, actions, and anything else that might make a difference in your music career. But when we force change, it tends not to stick. So, what do you do if you’re stuck in a rut? How do you get out of it? In th...

Completing a yearlong leadership program. Embracing the nomadic life. Nearly being scammed by fraudulent landlords. Being sued by a credit card company. Filing for consumer proposal. Putting on a theatrical production in Calgary. 2023 was an insane year for David (read about it here and here). And in this episode of The New Music Industry Podcast, David recounts his experience from 2022 and shares...

SubmitHub is one of the music industry’s leading platforms for connecting musicians with bloggers, Spotify playlists, influencers, YouTubers, radio stations, labels, and more. It’s our favorite service of its kind! But if there’s one thing you can count on, it’s change. Whether it’s updates to the SubmitHub platform, or new competitors in the market, the industry has been evolving since we last ta...

Success in music hinges on a strong mindset, because inevitably there will be challenge and rejection to endure. The pressure to quit will always get the best of you unless you’ve got your psychology together. But what happens when you’ve been pushed so close to the edge that taking an involuntary leap into the great unknown is a foregone conclusion? What happens when a gentle shove is all it take...

Can a successful artistic career be boiled down to three key ingredients? If so, what would those ingredients be? What kind of cake could you bake with them? In this episode of The New Music Industry podcast, David interviews Diane Foy, who offers an in-depth look into her Superfan Attraction Playbook. Download the PDF Transcription Podcast Highlights: 00:40 – Today’s guest: Diane Foy 01:06 – Find...

Do you find marketing boring, complicated, challenging, difficult, tedious, irritating, or otherwise unappealing? Hey, I get it. I was once a musician just like you… (Wait, hold on, I’m still a musician just like you.) I’ve said before that you are the most qualified person to do your own marketing, and I still believe that… But I also think it can be A LOT of fun! Honestly, if it’s not fun, you’r...

Your truck breaks down. You break up with your girlfriend. Your dog goes missing. You drop your bowling ball on your toe. Your fishing hook gets caught on your vest. Lyrics to a country song? Well, maybe… But the reality is, even the best laid plans, even music careers that appear to be all “mapped out,” still swing headlong into potholes and shuffle into figurative landmines in 12/8 time along th...

When you realize that publishing, building your website, growing your email list, and converting leads into customers are among the most important activities you could be engaging in online, it’s only natural that you begin to wonder about the massive herd that all seems to be moving in one direction… in the direction of social media. With algorithms turning hostile and organic reach tanking well...

When planning your music release schedule, product launch schedule (including merch), or even content schedule, is it better to focus on creating new things, or is it better to improve upon what you’ve already got? In other words, do new things engage more, or do repurposed and old things (you’ve improved in some way) engage more? In this episode of The New Music Industry Podcast, David Andrew Wie...

Is there some part of you that wants to be known, appreciated, and celebrated? Do you ever fear that your lack of fame could be affecting your opportunities in music? In this episode of The New Music Industry Podcast, David reflects on whether you need to be famous to make it in music. Download the PDF Transcription Podcast Highlights: 00:16 – Is it worth becoming a public figure, celebrity, or so...

Have you ever wanted to launch your own information product? Are you looking for a better way to launch and market your eBooks, courses, or coaching programs? In this episode of The New Music Industry Podcast, David shares his thoughts on Robert Skrob’s Official Get Rich Guide to Information Marketing. Download the PDF Transcription Podcast Highlights: 00:17 – Official Get Rich Guide to Informatio...

Every day, artists release new music. But there’s a big difference between the artists who get traction out the gate and those who don’t. It’s because the 5% who succeed are doing something different. In this episode of The New Music Industry Podcast, David shares what that “something different” is. Download the PDF Transcription Podcast Highlights: 00:18 – Shouldn’t I be further along than I am i...

What is the most effective but underrated online strategy for creating results in your music career? How can you use it to grow your fan base, get your gig on, and earn an income from your passion? That’s what we’re going to be looking at in this episode of The New Music Industry Podcast. Download the PDF Transcription Podcast Highlights: 00:30 – An update on Spiderweb Marketing 01:07 – Creating a...

So, the ability to get your music out to dozens of destinations using music distribution services is awesome. But what if you want to sell your music and merch through other platforms and earn a greater income? What eCommerce solutions can musicians take advantage of? That’s what we’re going to be looking at in this episode of The New Music Industry Podcast. Download the PDF Transcription Podcast...

Are you looking to grow your email list and attract your 1,000 true fans? What if you could grow your email list well beyond 1,000 subscribers? That’s what we’re going to be looking at in this episode of The New Music Industry Podcast. Download the PDF Transcription Podcast Highlights: 00:26 – 1,000 true fans 01:18 – Laying the groundwork to grow your email list 02:24 – Creating an irresistible le...