The Dave Gerhardt Show (from Exit Five)

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Dan Cmejla, B2B Community Expert and former VP of Community at Apollo and Chili Piper, shared actionable frameworks and three phases for building impactful B2B communities that drive brand growth and customer engagement. Dan covers: How community marketing transforms brands by turning customer...

Dave is joined by Jason Lemkin . Jason is the founder of SaaStr , the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. They discuss: Why Jason started SaaStr What makes a great VP of Marketing in SaaS and how to hire one How tech and SaaS have changed since 2020 CROs vs CMOs Importance of alignment be...

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman , CMO at Copy A I and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transf...

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to...

In this episode, Dave and the Exit Five team celebrate the end of the year with a holiday party for the Exit Five community. They share insights, lessons, and highlights from their growth and events in 2024, play a game show with Ding Zheng , sales rapper and co-founder of EventShark , and provide a sneak preview of what's in store for 2025. Dave and the team cover: 2024 stats: How treating commun...

In this episode, Dave is joined by Gurdeep Dhillon , CMO of Contentstack . Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conv...

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights. Matthew Carnevale , Marketing Manager at Exit Five, shares a game-changing mental model for marketers: the GM vs. Player mindset . Inspired by a sports analogy, Matthew explains why thinking like a General Manager—hiring resources and creating leverage—will help you tackle big oppo...

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Peter Mahoney, Chief Commercial Officer at GoTo , and author of The Next CMO , shared strategies for building and leading high-performing marketing organizations. Peter covers: 10 Guidelines for building (or re-building) a marketing organization Running marketing: how to build your CMO operati...

When done right, paid spend is like throwing gasoline on the flames of what’s working in your marketing. Done wrong – it’s just a huge waste of time and money. In this episode, Dave Gerhardt hosts an live session with John Short , CEO of Compound Growth Marketing (CGM), and Kym Parker , SVP of Media Strategy at CGM , who walk through tried and true strategies they’ve built from managing over $50 m...

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes. Matthew Carnevale , Marketing Manager at Exit Five, breaks down the story behind the best ad he’s ever created—one that generated $77,822 in MRR over two years. Spoiler: it wasn’t fancy production or clever wordplay. The secret? Raw, undeniable social proof. Matthew shares why raw social proof, like screenshots, be...

This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds , Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results. Ross covers: Why "create once, distribute forever" should be your mantra for content marketing. How to blend educational, engaging, e...

In this episode, Dave is joined by Sylvia Lepoidevin , CMO of Kandji , a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences. Dave and Sylvia...

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes. Matthew Carnevale , Marketing Manager at Exit Five, introduces the "Billboard Test," a mental model to evaluate whether your marketing copy can grab attention in an instant. Inspired by how billboards must captivate drivers at full speed, this test helps you refine your ads, social posts, and emails for today’s aud...

This is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman , CMO at Copy.ai . Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue. In this episode, they chat about The importance of leadership team alignment and why the CRO & CFO should be your best friend How m...

In today's challenging business landscape, marketers face the daunting task of not only crafting an efficient marketing plan, but implementing it quickly, proving its value, and continuously adapting the plan on the fly. The ever-changing macroeconomic environment adds an extra layer of complexity, making success even harder to achieve. In this episode, Rowan Tonkin , CMO at Planful, and Dave Gerh...

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed , Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn. Devin covers: Identifying your “one word” to own and dominate a category on LinkedIn. Why your content strategy should focus on personal LinkedIn...

In this episode, Dave is joined by Andrew Davies , CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marke...

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights. Matthew Carnevale, Marketing Manager at Exit Five , discusses the difference between goals, strategies, and tactics—a framework every marketer needs to plan effectively. Matthew explains why strategy is the guiding principle behind your plan, how it keeps your team focused, and sha...

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio , Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing. Natalie covers: How to establish a marketing framework that simplifies decision-making and helps you say no effectively. A three-step process...

In this episode, Dave is joined by Priscilla Barolo , former head of comms at Zoom (for nearly 10 years, including the pandemic) and current Head of Marketing at Neat , an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House . With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla i...

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis , Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business. Lashay covers: How to niche down by focusing on one problem for one ideal customer profile. Why it’s important to develop a strong point of view to stand out...

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush , Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution. Pranav covers: Why attribution models like first-touch and last-touch are outdated How to prove the incremental impact of marketing channels, including search, so...

In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just actionable insights. Matthew Carnevale , Marketing Manager at Exit Five, breaks down a core copywriting skill that every marketer needs: crafting a hook that grabs attention right away. Too often, marketers "bury the hook" by failing to get to the point, leaving potential customers scrolling past. Mat...

In this episode, Dave is joined by Taylor Udell , Head of Growth at Champify, a sales intelligence platform that helps B2B sales teams identify key contacts for more effective outreach. With experience at companies like Twilio and Heap, Taylor shares the marketing strategies she’s used to drive growth in sales-led organizations. Dave and Taylor cover: How Champify drives awareness through events,...

In this episode, Dave is a guest on the We're Not Marketers podcast , hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave’s journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five’s first-ever in-...