The CX Cast

To remain competitive in a world of increasingly connected customers, businesses have turned to the latest digital technologies to improve employees’ productivity, collaboration, and connection to customers. While these investments are necessary, they often introduce a heavy price: rampant workplace distraction. Analyst Andrew Hewitt joins us in this episode explain how technology leaders an...

A well-designed employee experience (EX) makes employees feel more connected to the overall organization, motivating them to invest their time and talent in doing great work. EX professionals create employee personas to guide them as they design and build new employee experiences that serve diverse needs. Forrester Analyst Angelina Gennis joins us in this episode to discuss how to take a goal-focu...

Brands’ moral, social, and political values are now a core issue for most consumers. Unfortunately, companies lack a systematic approach to bringing their own values to life in the experiences they deliver, leading to high-profile flubs. Our values-based experience framework clarifies companies’ nine possible relationships with values. Customer experience professionals should use this framework to...

Good CX governance facilitates the creation of great experiences. To get it right, CX pros must consider three levels of CX governance. At the top, executive-level CX steering committees make key decisions about the experience. Below that, CX pros create processes for employees like designers and project teams to follow. And at the lowest level, […]

Organizations that want to provide great customer experience (CX) reliably must master CX management because even a track record of high-quality CX is no guarantee it will continue. Mature CX management means performing key activities across the six essential competencies of CX management — with discipline. In this episode, Principal Analyst Rick Parrish explains what […]

Design thinking has historically enjoyed “blind support” among executive leaders based on its perceived value. However, many of these same leaders now find themselves under mounting pressure to show the return on their investments (ROI) in the practice. So Forrester built a Total Economic Impact™ (TEI) model to help. It quantifies the value of design […]

Asking for honest and open feedback from customers is a no-brainer for customer-centric organizations. But structured surveys, and even open-ended text boxes, aren’t conducive to getting honest feedback from most customers. That’s why Airbnb changed the game — they enable customers to share perspective on their own terms by recording and submitting videos of themselves […]

Daimler Trucks North America is two years deep into their CX transformation. Kristi Langdon, Head of Customer Experience, joins us to discuss how they got started, what they’ve accomplished, what’s next, and how they’re prepared to stay on track. Listeners who will be joining us at Forrester’s CX NYC forum can look forward to hearing the full […]

The race is on. Customer expectations vs. CX innovations. The vast majority of organizations haven’t been able to keep up with, let alone surpass, customer expectations for years now. Forrester VP, Research Director, Harley Manning explains the types of radical innovation that organizations will need to win — a preview of what’s to come from Forrester’s CX NYC 2019 forum. Click here to […]

Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, CX pros and their organizations can no longer take a touchpoint-by-touchpoint, feature-focused approach. Instead, they are compelled at last to adopt human-centered experience design. In a recent report, Forrester outlined nine trends illustrating this 2019 shift that organizations seeking...

The robots are coming for your jobs — not universally true. The robots are coming to make your jobs easier — also not universally true. Organizations must take a proactive stance toward integrating robots and AI into their existing employee ecosystem. Otherwise, they will fail to maximize their investments in technology and will alienate their […]

For most organizations, there are many more potential customers than they realize in their target market whose needs are different from those of their imagined “average” customer. Firms that design for that diversity can reach more of their target market, access new ones, avoid legal troubles, and cut costs — by shifting to inclusive design, […]

The hype keeps growing about extended reality (XR) — virtual, augmented, and mixed reality (VR, AR, and MR). But consumers aren't ready for it yet — your workforce is. XR's adoption among consumers remains low, and its use cases are narrow. In the workplace, however, it's a different story. In this episode, we explain how customer experience (CX) pros can use XR now to: 1) better enable employees...

Some companies are improving customer experience (CX) by combining journey mapping with adjacent ...