The Content Brief

Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results. We explore critical concepts like availability bias, information gap theory, and more to learn how they can shape audience reactions and decisions. You'll get practical advic...

  Content strategist and thought leader Andy Crestodina joins us to explore the balance between leveraging AI technology and preserving the irreplaceable human touch in marketing. What is AI good at? What is it not good at when it comes to content? What are the pitfalls of over-reliance on AI? How can humans and AI work together to make great content that stands out and forms connections? You'll l...

Globally recognized marketing strategist and bestselling author Mark Schaefer began to notice the shift toward community marketing as he wrote Marketing Rebellion and then Belonging to the Brand . This book contains insights, frameworks, and research showing how companies can harness the ultimate marketing strategy – community. You'll hear how community marketing goes beyond traditional methods, f...

Today's featured expert is Robert Rose, Chief Strategy Officer at The Content Advisory and Chief Strategy Advisor at The Content Marketing Institute. Robert sheds light on the critical evolution from traditional content campaigns to an always-on approach, explaining how this shift enhances continuous engagement and keeps your audience constantly connected. We explore the revised approach to conten...

Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today's expert has some answers. Marcus Sheridan is a world-renowned keynote speaker, communication expert, digital marketing consultant and author of the revolutionary book They Ask Y...

Carmen Collins is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing expertise, empathy, and storytelling. She explains: The True Meaning of Empathy in Marketing -  Carmen demystifies the concept of empathy and explains how it goes beyond...

In this brief introduction to The Content Brief, I explain what to expect from each episode, how it relates to content marketing and innovation and why it's called The Content Brief .