The CMO Show

As we approach the 85th anniversary of Neil McElroy's famous brand memo, in which he announced the creation of 'brand men' as a role crucial to understanding who customers are and what it is they really want, we've decided to delve deep into the world of brand to find out how it's changed.  This week on The CMO Show, Mark and JV are joined by Emma Sharley, director at Emma Sharley Consulting and a...

"Your life's course is not determined by the things you do or know, it's really determined by trying hard outside your natural skill set." This is Lee Tonitto's message to marketers who are struggling in the face of disruption and the need to constantly reskill.  This week we take a deep dive into the colourful world of modern marketing to ask the hard questions; What does the future of marketing...

Public relations. As the many facets of the media and communications industry continue to converge, there are many who would tell you PR is doomed to fail.  But with the federal government predicting that an extra 25,000 people will join the PR profession in Australia by 2019, surely there's more to the story.  The rapid growth of digital and social branded content has caused disruption across the...

Since the dawn of time there's been one question that's plagued content marketers and journalists alike: How do you marry native advertising with quality journalism? (If such a thing should exist). The Guardian is a global brand that has made a name for itself localising content, tapping into innovation and creativity, and publishing quality journalism side-by-side with advertorial content. n this...

Customers. In today's data-driven world they seem somewhat mystical to catch and difficult to keep. So what's the best way to catch new customers - hook, line and sinker? And how can you use branded content to connect with existing customers at multiple touch points?  This week on The CMO Show, Mark and JV delve deep into the world of branded content when they're joined by  Philip Otley , a partne...

It's the divide that every marketer knows about, but is so rarely broached in the workforce. So what is it about sales and marketing that has polarised for so long? And why does this dynamic continue to exist when the outcomes of sales and marketing are actually the same?  This week on The CMO Show it's all about sales versus marketing. Or is it? We will ask the hard questions in an attempt to wor...

This week on The CMO Show , hosts Mark and JV are joined by dynamic duo Ronni Kahn , CEO and founder of OzHarvest , and Vince Frost , CEO and founder of the Frost* Collective . Recounting the rise of OzHarvest as Australia's first food rescue organisation, Kahn delves into the details of her social entrepreneurialism, demonstrating the power of meaningful storytelling and the importance of design...

As one of the most linguistically diverse regions in the world, the Asia Pacific presents its own unique set of challenges. In our opening episode of The CMO Show for 2016, Graham Fink, the Chief Creative Officer at Ogilvy & Mather, China, talks all things creativity and how it can cross cultural borders. "You can come back to basic human truths and that is the thing that does unite everyone.  I m...

The times they are a changing but when it comes to social media, change is constant and inevitable. So how do you harness the force of a platform that is shifting and disrupting itself? And what will 2016 look like for social media marketing?  In our final episode for 2015, Richard Spencer , head of agency at Isentia TwoSocial , drops by to chat with Mark and JV about who nailed and failed it in s...

This week Dr David Cooke , managing director at Konica Minolta, drops by to share his insights when it comes to corporate social investment and giving back to get more. What I say though is that my research in speaking to the biggest and most successful companies in Australia suggests that this is one very, very important lever towards greater profitability and greater success. So please, amidst y...

As consumers, there are certain products that we develop deep and enduring relationships with over the course of our lives. So how do you market to an audience of cereal monogamists?  Consumption can be a fickle beast, making marketing for everyday products like cereal, particularly challenging. So how do you effectively market your brand to an audience that is increasingly complex, in a market th...

Humour is an enduring and powerful tool, and one that marketers all-too-often overlook in their hurry to build human connections. But believe it or not, laughter and comedy are likely to resonate long beyond all other emotions. This week on The CMO Show, Mark and JV attempt to uncover what it is that makes humour such a powerful and useful tool in the content marketing game. International comedian...

The not-so-secret to content marketing success is simple to say, but difficult to execute: Think like a brand, act like a publisher. This week on The CMO Show, Mark Jones and JV Douglas are joined by Tim Moran, Editor in Chief at Adobe's CMO.com and accidental content marketer. With more than 20 years' experience in publishing, Moran shares his thoughts on the rise of content marketing, the transf...

This special episode of The CMO Show features a line-up of international guests, including co-founder and creative director at Velocity Partners, Doug Kessler; VP content solutions at St. Joseph Media, Jacqueline Loch; B2B content and inbound marketing creative at Lexmark, Jannay Oiknine; CEO and founder of Altura Interactive, Zeph Snapp; and marketing communications manager at Medical Mutual, Bet...

The move from CMO to CEO is one that's becoming increasingly common, as customer experience continues to drive brand growth and awareness. This week, in a CMO Show exclusive, Nick Baker sheds light on his recent transition from CMO at Tourism Australia to CEO at Australia's leading gift experience retailer, RedBalloon. Crediting his strong creative background as having prepared him for the move, B...

The challenge of being a modern marketer is staying connected with more people, staying on top of a million emails, making time for face-to-face networking that is effective and efficient, and getting productivity out of the whole of your life – not only your work. In this week's episode of The CMO Show, hosts Mark and JV are joined by world productivity and time management expert, Cyril Peupion,...

When it comes to content marketing there are a few words on everyone's minds: Creation, curation, aggregation and dissemination. On this week's episode of The CMO Show, co-hosts Mark Jones and JV Douglas talk about the impacts of the curation economy and whether or not that age-old adage actually holds any truth: Is sharing really caring? Susannah George, the founder and managing director of The U...

The marketing marathon: how to avoid the burnout. Marketers today face so many distractions that it's increasingly difficult to strike a balance between work and life, setting and achieving goals and maintaining focus and motivation. This week, Glenn Dobson, managing director of the KONA Group and Iron Man triathlete, chats to co-hosts Mark Jones and JV Douglas about staying motivated, why empower...

One of the biggest challenges for marketers and brands today is keeping track of content and engagement in real-time.

The best way to attract attention to your brand is by taking things to the next level, and what could be more out-of-this-world than marketing in the sky? This week CEO and founder of Branding by Air, Duncan McIntyre chats to host Mark Jones about the growing marketing opportunities for brands in the airspace. With so many unique and innovative offerings, from skydiving and hot air ballooning to g...

Author, Mentor, Leadership Coach and Speaker, Oscar Trimboli, debunked one of the biggest myths about mentoring in the marketing landscape when he dropped in for a chat with host Mark Jones. Oscar also shared some insights from his 30 plus years in the corporate space including what you can learn from Steve Jobs, calligraphy and Leonardo Da Vinci's business card…

Managing Director at Rocket Fuel, JJ Eastwood, sheds some light on programmatic advertising and why there are so many misconceptions when it comes to this automated form of marketing. JJ also provides insight as to why companies need to invest in programmatic advertising and what all of those confusing acronyms really mean.

Ben Wagner, commercial director at contactless communications company Tapit, joins Mark Jones to discuss the latest buzzwords in marketing, including the Internet of Things (IoT). Technology is getting smarter and it's making the CMO's job easier, once they get their head around it of course.

Our guest, Nicole McInnes, marketing director at Pandora, shares the story about how the Internet radio service survived the dot-com crash. Nicole also reveals how she rose above an inherent anger she felt towards the blokey culture apparent in the advertising industry in the early 2000s.

Our guest, ADMA CEO, Jodie Sangster, talks to us about how comparing the Australian market to the US market is like comparing apples and oranges, assuring Australian marketers that we aren't "behind". Jodie also provides reasoning as to why companies need to keep their eyes out for geeks in ironic T-shirts.