The CMO Show

What happens when a marketer known for destination and experience marketing steps into an industry she knows little about? In this episode of The CMO Show, Mark Jones sits down with Michelle Rowling, Head of Marketing and Sales at Sydney Zoo ,   Having transitioned from Luna Park Sydney to Sydney Zoo, Michelle Rowling shares why her focus has never been the product itself, but the experiences and...

What happens when one of Australia's most recognised brands stops talking about what it delivers and starts focusing on how it makes people feel?   In this episode of The CMO Show, Mark Jones sits down with Nicole Bardsley, Head of Marketing ANZ for Uber and Uber Eats, to explore the thinking behind Uber Eats' new brand platform, "Phew". As Uber Eats marks a decade in Australia, Nicole shares why...

How do you market a brand that serves everyone, from newborn babies to centenarians, sells through supermarkets and department stores alike, and already has an average of 12 products in every Australian household?   In this episode of The CMO Show , we sit down wit h Ked da Ghazarian, Head of Marketing at BONDS, to explore the unique challenge of growing one of Australia's most iconic brands.    A...

What does it take to grow one of America's biggest sporting brands in a market already obsessed with sport?   In this episode of The CMO Show, Mark Jones sits down with Charlotte Offord, General Manager of NFL Australia, to explore how the league is building fandom,  relevance  and cultural impact far beyond its home market. From launching the NFL's first regular season game in Australia to growin...

What happens when one of Australia's largest media companies stops treating audience data as separate silos and starts seeing every customer as a single connected individual?   In this episode of  The CMO Show , Mark Jones sits down with  Suzie Cardwell, Chief Data, Product and Technology Officer at Nine Entertainment , to unpack the transformation that has reshaped how Nine understands audiences,...

We live in an era of information abundance. AI can answer almost any question instantly. Search engines deliver endless results. Yet consumers have never been less certain about what to trust.   That's  where Reddit believes the next great marketing opportunity lies.   In  this episode of  The CMO Show , Mark Jones sits down with  Hayley Saddleton, Country Lead of Business Marketing for Reddit ANZ...

What happens when a tourism brand stops apologising for its perceived weaknesses and turns them into its greatest strength?   In this episode of  The CMO Show , host Mark Jones sits down with Lindene Cleary, Chief Marketing Officer at Tourism Tasmania, to unpack the strategy behind one of Australia's most distinctive and effective destination marketing platforms:  Come down for Air and its Autumn/...

In this episode, Mark Jones sits down with Emmanuel Cruz, Assistant Vice President of Digital Marketing at Philippine Airlines, to explore how the 85-year-old airline is transforming for a digital-first future. Cruz paints a fascinating picture of the Philippines' social landscape, where Facebook, Instagram and TikTok  aren't  just channels ,  they're  part of everyday life, shaping how people dis...

T rust is rising in Australia  according to this year's Trust Barometer , but so is anxiety,  division  and scepticism. In this episode of The CMO Show, Mark Jones is joined by Jo Osorio, Chief of Staff & Interim CEO of Edelman Australia, and Paula Cowan, Managing Director of  ImpactInstitute , to unpack th is  year's   findings   and explore what they mean for marketers, communicators and busines...

How do you evolve a 100-year-old trade brand into a modern, design-led retail powerhouse? In this episode of  The CMO Show , host Mark Jones sits down with Jessica Park, CMO of Reece Group, to explore the art of balancing legacy with bold transformation.   Reece has long been synonymous with Australia's plumbing and trade sector, built on trust, quality, and deep relationships with  tradies .  But...

Recorded at Adobe Summit in Las Vegas, this special episode of The CMO Show brings together three marketing leaders navigating transformation in real time and what it  actually takes  to make it work.   Across financial services,  education  and global enterprise, one message is clear: AI is accelerating everything, but real transformation still takes time,  structure  and serious organisational c...

Recorded at Adobe Summit 2026, this episode of The CMO Show features Yasmin Spencer, Director of Marketing at Western Sydney University, unpacking the research-led reset reshaping one of marketing's most complex paths to purchase – choosing a  uni .   After extensive domestic and international research, Yasmin and her team uncovered a clear shift in how students choose where to study. More than ha...

From the  iconic  sausage sizzle  to  i t s  team of  red shirts  and  partnerships with Vegemite and  Bluey,  Bunnings   isn't  just a brand... it's   a staple of Australian culture . Recently named Australia's most trusted brand by Roy Morgan, the warehouse giant is s upported  by  a seriously deliberate marketing machine  focused on community engagement . Recorded live on the shop floor, this e...

Your customers aren't just human anymore. They're machines...and they're already making decisions about your brand. Agentic commerce is here, and it's predicted to account for $300B–$500B in sales by 2030. Brands that design only for humans are already silently losing billions.  In this episode of The CMO Show, we talk to author of [descriptor] book, Machine Customers , Katja Forbes. They are join...

Want to know why marketers need to stop trying to keep up with AI? How about what they  should  focus on?    In this episode ,   Cameron Partridge ,  the Australian growth leader who helped scale Invisible Technologies into a $2 billion  unicorn ,   talks  staying focused in the AI noise. Across  brand  crede ntia li sation   t he death of channel specialists ,   the rise of systems thinkers, and...

Live from the Adobe AI Forum, this episode is your front‑row seat to a creative reboot with Nick Law, Accenture Song's Chief Creative Chairperson, Aussie  expat  and veteran of Apple ,  Publicis  and R/GA .    Nick argues that the real opportunity with AI  isn't  found at the extremes. It lives in what he calls the  "missing middle"  the space between systems‑obsessed strategists and wildly expres...

What does it really take to keep one of Australia's most talked‑about campaigns  culturally captivating  every single year? In this CMO Show masterclass, Nathan Low, CMCO at Meat & Livestock Australia, lifts the curtain on the annual Lamb Ad.    It's  a deep dive into the creative  mindset   of this  enduring cultural moment.  We get a behind the scenes look at the process,   which starts well  be...

Australia  isn't  just another western market . Amazon learned this quickly  in its 12 th  market roll out .  In this episode of The CMO Show, Lena Zak, Country Manager for Amazon Business Australia,  di s cusses   the  nuances of branding in an   unusually  personal, human‑to‑human business culture  with  distinct approach es   to  buying and supplier relationships .   From buyer instincts shaped...

Few industries are tested as relentlessly as travel. From economic uncertainty and sustainability pressures to rapid technological change, travel brands have had to constantly survive disruption.     Hazel McGuire, CMO of Intrepid Travel's answer has been   constant reinvention and it's put them on the road to becoming a the first billion-dollar global travel brand.    In this episode of  The CMO...

What would you do if you walked into a fast‑growing global company as its first ever CMO with no marketing playbook  and  no inherited systems? That was the challenge and opportunity facing David Levingston, Global Chief Marketing Officer at Aero Healthcare. In this episode of  The CMO Show , David  shares  what it takes to build a marketing function from scratch  that is treated not as a bolt-on,...

2025 has been a year of extraordinary change for marketers. From AI-driven workflows to the resurgence of authentic storytelling, the pace of transformation is rewriting the rules of engagement.   In this special festive wrap-up edition of The CMO Show , host Mark Jones counts down the 12 trends shaping marketing leadership as we head into 2026 .   Join us for a masterclass in clarity, creativity...

Ten years ago, The CMO Show launched as a bold experiment in marketing storytelling. Back then, podcasts were niche, TikTok didn't exist, and AI was just a whisper. Fast forward to today, and the show has become a trusted industry platform, marking a decade of insights, evolution, and candid conversations.   In this special live-recorded anniversary episode, host Mark Jones is joined by Michelle R...

Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners.  The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time.       In this episode of The CMO Show, Ed Ross, co-founder and director o...

The fashion and textile sector is huge: $28 billion to the economy, 1.5% of GDP, and nearly half a million jobs. It exports more than wine and beer combined and drives women's workforce participation, with 77% of roles held by women.   Elizabeth Anderson-Funnell, Head of Communications and Advocacy at the Australian Fashion Council (AFC), joins host Mark Jones to unpack how strategic storytelling...

In this episode of The CMO Show , Marnie Boyer, Chief Marketing Officer at MyFitnessPal, joins host Mark Jones to explore how the original fitness tracking app has stayed relevant for over two decades.   With more than 250 million users across 120 countries, MyFitnessPal is a case study in customer-centric innovation. Marnie shares how the brand has evolved from a wedding diet tool to a trusted we...