The CMO Podcast

On this episode of Leadership During Crisis we revisit Jim's conversation with  Matthew Anderson , Chief Marketing Officer at Roku.  In their conversation, Matthew tells  Jim  how his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their u...

Jon Hall  is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future. In this co...

On this episode of Leadership During Crisis we revisit Jim's conversation with  Jenny Avallon Lewis , the Head of Marketing, US & Canada at Uber.  In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to fi...

Suzanne Fanning  is the CMO and Senior Vice President of the  Dairy Farmers of Wisconsin / Wisconsin Cheese . Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do? Suzanne talks to  Jim  about how she is educating the consumer about Wisconsin's award-winning cheeses...

Kate Huyett is the Chief Marketing Officer at Bombas , an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic. Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in t...

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a special message in an effort to amplify the voice for change in lieu of our typical podcast format. The CMO Podcast will be back next week, in the meantime let’s create the change we desperately need. See...

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini . This episode was recorded the week of St. Patrick's day, during the early weeks of the COVID-19 pandemic. In this conversation, Jim talks to Erika about how her team of content creators is adjusting to working from home, why Barstool Sports is in a unique position as a media entity dur...

In this episode, Jim chats with  Greg Lyons , the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby." In this candid conversation, Greg shares...

Amanda Rassi  is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.”  Kroger is now seen as an essential service (instead of just a groc...

Vineet Mehra  is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vineet oversees all of the marketing initiatives and during this pandemic, he and his teams around the globe are doing their share to help the people of the world.  In this conversation, Vinee...

Raja Rajamannar  is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small busi...

Linda Boff  wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company that creates products in the fields of aviation, healthcare technology, renewable energy & power, additive manufacturing, and more.  In this conversation, Linda talks about how her...

David Kidder  is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic's  Growth OS  tool helps established companies and organizations think like entrepreneurs and venture capitalists. During this episode of Leadership During Crisis David shares how Bion...

Michelle Harmon-Madsen  is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get their weather forecast. Talk about trial by fire, Michelle began her position right as the COVID-19 crisis began affecting the United States. She does not recommend starting...

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first responders deal with the COVID-19 pandemic. A lot of companies rely on big blue for their technical support, logistics, and AI, and Michelle is ensuring that this support is not disrupted. This is the...

Jocelyn Wong  is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safeway. Jocelyn’s career started in R&D but shortly after, she found her calling in marketing. In this conversation, Jocelyn shares how her life started on one path and changed to another. H...

Alex Josephson  is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns.  In this episode, of our Leadership During Crisis series, Alex shares how he is helping brands pivot their messaging during the pandemic, and shares Twitter's strategy to sharing relevant i...

Matthew Anderson  is the CMO of  Roku  one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the growth of Roku by creating a purpose-driven software for streaming content and a platform for advertisers to reach consumers. In this conversation, Matthew talks about how his hopscotc...

In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along with being the CMO of AB InBev, Pedro also oversees AB InBev's growth and innovation group ZX Ventures. In this conversation, Pedro talks about how the pandemic incidentally helped his team become more s...

Kate Huyett  is the Chief Marketing Officer at  Bombas , an apparel brand best known for their socks. Not only does Bombas make some of the best socks (and now shirts), but for every item of clothing purchased, an article of clothing is donated to a community in need.  In this conversation, Kate talks about her journey from leaving a secure job at Goldman Sachs to be one of the firs...

Jenny Avallon Lewis  is the head of Marketing, North America at Uber. The premiere rideshare company and one of the first companies to start the gig economy, Jenny has been with Uber for almost six years. She has been at Uber for 2/3's of its existence. In this conversation, Jim and Jenny talk about how COVID-19 is affecting Uber's business and their drivers, and also how Uber is helping thei...

On this episode of The CMO Podcast, we are turning the tables with Jim in the guest seat! This interview took place during Deloitte's CMO Accelerator Program at Deloitte University in West Lake TX, as Jim was interviewed by none other than the CMO of Deloitte US,  Suzanne Kounkel . Their insightful conversation took place in front of a room filled with CMOs of the world's largest companies an...

Erika Nardini  is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, social media and podcasts. Founded as a print publication in 2003, Barstool grew to be a juggernaut in the sports media industry with an average of 66+ million monthly unique visitors to their website. They are also home to many popular podcasts, includi...

Andrea Zahumensky  is an industrial engineer turned marketer. She is the Chief Marketing Officer for KFC where she oversees all marketing initiatives for the restaurant locations around the world. Andrea has worked on some of the most interesting campaigns including their partnership with Crocs, the resurrection of Colonel Sanders and even a dating simulator for the Colonel! In this conversat...

In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President and CEO at H&R Block, Jeff Jones , along with EVP & CMO at Target Corp, Rick Gomez . This discussion was the kick-off plenary session for Deloitte's Next Generation CMO Academy, a three-day intensive conference that prepares and educates future...