Salesfire

The Catch Up

Each month, industry friends join us for an often off-the rails attempt at rounding up the month in digital marketing and eCommerce. Expect expert opinion, stories and anecdotes with a healthy dose of informal chat about everything - and nothing!

Koniecznie odwiedź stronę podcastu i wesprzyj twórcę: www.salesfire.co.uk

Autor

Salesfire

Kategoria

Business

Strona podcastu

www.salesfire.co.uk

Ostatni odcinek

23 kwi 2024

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How to Turbocharge Your Magento Store with Hyvä | TCU x Salesfire Summit 23.04.2024

Get 3 expert voices for the price of 1 in the latest episode of The Catch Up x Salesfire Summit.  Fluid Commerce’s Liz and Rob sat down with Hyvä’s John for a chat on the evolutionary frontend that is Hyvä. Learn more about the Salesfire Summit 2024: https://www.salesfire.co.uk/salesfire... -- Check out Fluid Commerce: Fluid's LinkedIn: https://www.linkedin.com/company/fluidcommerce/ Fluid&ap...

Time's Up! Time to TikTok! with The Social Co's James Ogilvie | TCU x Salesfire Summit 09.04.2024

Who better than to talk about the social media app of the moment than The Social Co's James Ogilvie? The Director took to the Salesfire Summit to share his expert views on: 👉 How to succeed as a brand on this platform 👉 The algorithm 👉 The future of TikTok Learn more about the Salesfire Summit 2024: https://www.salesfire.co.uk/salesfire-conference-2024 -- Check out The Social Co: James&apo...

Driving Organic Growth When Demand is Down with Journey Further's Paul Norris | TCU x Salesfire Summit 26.03.2024

Following the recent announcement of the Salesfire Summit 2024, we're celebrating with another throwback to our 2023 conference. 🙌 For this episode, we're shining a light on Paul Norris' talk on how to achieve organic growth.  Learn more about the Salesfire Summit 2024:  https://www.salesfire.co.uk/salesfire-conference-2024 --  Check out Journey Further: Paul's LinkedIn: https...

How to Work Smarter with PPC with Circus PPC's Ahmed Chopdat | TCU x Salesfire Summit 12.03.2024

The Catch Up is back with another session from the Salesfire Summit! 🙌 This time we welcomed Circus PPC's Ahmed Chopdat to the stage to chat all things pay-per-click advertising. -- Check out Circus PPC: Ahmed's LinkedIn: https://www.linkedin.com/in/ahmedchopdat/ Circus PPC's LinkedIn: https://www.linkedin.com/company/circusppc/ Circus PPC's site: https://circusppc.com/ -- 📲...

How Payment Innovation Can Help Supercharge Your Growth with Visualsoft's Ed Harries | TCU x Salesfire Summit 27.02.2024

We're back with another advice-filled throwback to the Salesfire Summit! This time, we're bringing you Visualsoft's Ed Harries session on payment innovation. During which he touches on: 👉 Friendly fraud 👉 The state of European checkouts & much more! -- Check out Visualsoft: Ed's LinkedIn: https://www.linkedin.com/in/edharries/ Visualsoft's LinkedIn: https://www.linke...

Improve the Quality of Your Review Content with REVIEWS.io’s Giles and Matthew | TCU x Salesfire Summit 06.02.2024

Another week, another throwback to the Salesfire Summit! 🙌 Giles Eida and Matthew Johnson from REVIEWS.io took to the stage to chat all things reviews.  Touching on:  Why you shouldn’t hide 1-star reviews Making user-generated content shoppable How reviews improve the customer journey  -- Check out REVIEWS.io : Giles’ LinkedIn: https://www.linkedin.com/in/giles-eida-740a7914/   Matthew’s LinkedIn...

Reimagining Retail: Innovating on the B2C Experience with BigCommerce’s Alex De Fusto | TCU x Salesfire Summit 22.01.2024

The first podcast episode of the year is here! 🙌 We’re kicking things off with BigCommerce’s Alex De Fusto.  Back in September, Alex presented a hugely insightful session at the Salesfire Summit.  Covering everything from creating a frictionless checkout to taking your eCommerce store into the future.  — Check out BigCommerce: Alex’s LinkedIn: https://www.linkedin.com/in/alex-defusto-b1706a5b/ Bi...

4 Proven Hacks to Boost Conversions on Your eCommerce Site | TCU x Salesfire Summit 12.12.2023

Welcome to the final The Catch Up episode of the year!  We're ending the year on a very good note with Proof3's CRO experts, Ilan Butler and Joe Turner. In this session, they get into:  🚀 What exactly CRO is 🚀 How to maximise your website traffic 🚀 Making the most of your eCommerce spend --- Check out Proof3: Joe's LinkedIn: https://www.linkedin.com/in/joeturner1/  Ilan's Li...

How Much is Your Google Shopping Bounce Rate Costing You? | TCU x Salesfire Summit 21.11.2023

Welcome to the first episode of The Catch up x Salesfire Summit series! We're throwing it back to the inaugural Salesfire Summit back in September with a session from Bidnamic's CEO, Liam Patterson. The Google Shopping expert took to the stage to share his knowledge on: 👉 How to solve high bounce rates 👉 The reality of the Google Shopping journey & much more! Take Bidnamic's G...

Introducing Email Sequences | The Catch Up | #039 28.09.2023

Welcome to a very special episode of The Catch Up! Rich and Josh took to the mics to discuss the launch of our latest product offering, Email Sequences. They touch on the development of our email tool, how it stands out from the rest and how it optimises the longer buying cycle. Discover Email Sequences: https://www.salesfire.co.uk/email-sequences/  --- 📲 Stay connected with Salesfire: LinkedIn: ...

How to Handle 1-Star Reviews with REVIEWS.io Giles Eida | The Catch Up | #038 14.09.2023

We’re back with another episode of The Catch Up!  For this episode, Tim is joined in the Salesfire studio by Giles Eida, Global VP of Partnerships at REVIEWS.io . They caught up on the issues caused by having too much data, the importance of efficiency and what’s next for the review solution. __ Check out REVIEWS.io : Giles’ LinkedIn: https://www.linkedin.com/in/giles-eida-740a7914/  REVIEWS.io Li...

The True Cost of Poor Ad Relevancy with Proof3’s Joe and Ilan | The Catch Up | #037 16.08.2023

Another month, another episode of The Catch Up! 🙌 This time, featuring Proof3’s Co-Founder and Head of Business Development, Joe Turner, & Co-Founder and Head of CRO/Data, Ilan Butler. The experts in data-driven growth sat down with Tim and Dave for conversations surrounding ad relevancy, CRO priorities and GA4. 📈 __ Check out Proof3: Joe's LinkedIn: https://www.linkedin.com/in/joeturne...

The Biggest Opportunities Available to Retailers with Circus PPC’s Anna Wood | The Catch Up | #036 26.07.2023

Welcome back to another episode of The Catch Up! This time, we’re joined at Salesfire HQ by Anna Wood, Head of Client Services at Circus PPC. Anna caught up with Tim about the rising cost-per-click, Performance Max and the differences between the UK & USA markets. __ Check out Circus PPC:  Anna’s LinkedIn: https://www.linkedin.com/in/anna-wood-812bba107/   Circus PPC’s LinkedIn: https://www.li...

Adapting to Google Analytics 4 with Fluid Commerce’s June Gil | The Catch Up | #035 13.07.2023

The Catch Up is back! This episode, Fluid Commerce’s June Gil joined us here at Salesfire HQ.  June sat down with Tim and Dave for a chat on the topic on everyone’s mind right now… Google Analytics 4.  They also dive into client education, generational shopping and Amazon Marketplace! __ Check out Fluid Commerce: Brad’s LinkedIn: https://www.linkedin.com/in/junegil/ Fluid Commerce's LinkedIn:...

The Development of the Omnichannel Experience with Remarkable’s Brad Houldsworth | The Catch Up | #034 19.04.2023

We’re back for another episode of The Catch Up!  This month, Remarkable Commerce’s Brad Houldsworth joined us in the Salesfire studio.  Brad chatted to Tim and Dave about his 15-year eCommerce career, the retailer-to-agency pivot and the bricks & clicks perspective…and they plan a trip to the races. 👀 __  Check out Remarkable Commerce:  Brad’s LinkedIn: https://www.linkedin.com/in/bradlie/  ...

The Developing Word of eCommerce with 247 Commerce’s Benjamin Gisvold | | The Catch Up Podcast | Episode #033 15.03.2023

Welcome back to The Catch Up!  In this podcast episode, Dave and Tim are joined by Benjamin Gisvold, Client Success Director at 247 Commerce.  They had a catch-up on all things agency life, the wants and needs of merchants and challenges working across continents. — 🖥 Check out 247 Commerce  Ben’s LinkedIn: https://www.linkedin.com/in/bgisvold/   247 Commerce’s LinkedIn: https://www.linkedin.com/c...

A conversation with Brave the Skies Laura Black | The Catch Up Podcast | Episode #032 15.02.2023

Welcome back to another episode of The Catch Up!  On this month’s episode, Tim had a catch-up with the Delivery & Operations Director at Brave the Skies, Laura Black.  🚀 They sat down for a chat on everything from Brave the Skies branding and their acquisition by Space 48 to Laura’s own impressive career development and her views on sustainability.   --- 🖥 Check out Brave the Skies:  Laura&ap...

Introducing Digital Assistant | The Catch Up Podcast | Episode #031 18.01.2023

Welcome back to The Catch Up, the podcast that rounds up the latest in eCommerce and Digital Marketing.  First of all, we have some explaining to do. You may have noticed that it has been 18 months since our last podcast.  Our focus has been on other projects, including the development of our latest product offering. That’s why we decided to dedicate our first episode back to telling the story beh...

An Interview with Bonjoro's Casey Hill | The Catch Up Episode #030 21.05.2021

Welcome to the final episode of third series of, The Catch Up, podcast with Salesfire! In this brand new episode, our very own Josh and James were joined by Casey Hill the Head of Growth at Bonjoro; a video messaging service which allows you to send personalised videos to your clients.  The three discussed all things personalisation and how creating a personal relationship can rocket your business...

An Interview with Zip.co's Belinda Mackey Part 2 | The Catch Up Episode #029 14.05.2021

Welcome back! This week we have part 2 of a brand new episode of The Catch Up podcast by Salesfire!  On this episode Josh and Tim caught up with Belinda Mackey from Zip.co, a buy now pay later (BNPL) company originating in Australia now making steps in the UK.  Chatting all things BNPL, onboarding, partnerships and eCommerce you won’t want to miss it.  Check out Zip.co - https://zip.co/uk  -- 📲 S...

An Interview with Zip.co's Belinda Mackey Part 1 | The Catch Up Episode #029 07.05.2021

Welcome to part 1 of a brand new episode of The Catch Up podcast by Salesfire!  In this episode Josh and Tim caught up with Belinda Mackey from Zip.co, a buy now pay later (BNPL) company originating in Australia now making steps in the UK.  Chatting all things BNPL, onboarding, partnerships and eCommerce you won’t want to miss it.  Check out Zip.co - https://zip.co/uk  -- 📲 Stay connected with Sa...

An Interview with Bedrock 42's Scott McMullan | The Catch Up Episode #028 23.04.2021

Welcome back to The Catch Up podcast by Salesfire! On this weeks episode, our Head of Marketing Josh and Head of Client Services James, were joined by Bedrock42’s CEO Scott McMullan. Make sure you tune in to catch up on career talk, SEO, CRO and eCommerce in general. And as always a few laughs along the way! Find out more about Bedrock42 👉 https://www.bedrock42.com/ ​ ___ 📲 Stay connected with S...

A Discussion with Bidnamic's CEO Liam Patterson | Episode #027 26.03.2021

Welcome back to The Catch Up podcast by Salesfire! This week, Bidnamic's Liam Patterson caught up with Rich, our CEO, and James, our Head of Client Services. Bidnamic are a Google Shopping specialist agency who use "advanced machine learning with human thinking" to get the most out Google Shopping. Find out how PPC and Conversion Rate Optimisation can work hand in hand to create opt...

An Interview with PPC Protect's Neil Andrew | Episode #026 12.03.2021

In this episode of The Catch Up podcast, the team are joined by PPC Protect's Founder Neil Andrew. Expect top tips for SMEs, the secrets of click fraud and what Google are doing to prevent it - if anything? ___ Advertising doesn't have to be riddled with fraud. PPC Protect is creating the world's most advanced, most reliable and smartest click fraud detection platform. Their goal is...

SMS Marketing 101 with Reach Interactive's Liam Quinn | Episode #025 24.02.2021

James and Josh were joined by Reach Interactive's Head of Marketing Liam Quinn for the latest episode of The Catch Up. Tune in for a masterclass on all things SMS marketing: optimum send times, the success of simplicity and restrictions on sending texts on Sundays, and more. Keep up to date with Reach Interactive: https://www.reach-interactive.com/ ​ ___ 📲 Stay connected with Salesfire: Our...

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