The Cash-Based Practice Podcast

In today's competitive job market, it's crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. For a private practice, that often means you'll be forced to decide if you can afford to offer a base salary when it becomes clear there are highly desirable candidates who simply aren't interested in hourly compe...

Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients to come in and create a sense of urgency that encourages them to take action. And that's why this week's podcast delves into the wor...

If you're going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to opt-in for further interaction. So today, I'm explaining a simple method for establishin...

Are financial pressures making it harder to get potential patients to say 'yes' to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that's why this week's podcast explains some approaches that can help ensure a positive cash flow even during a recession. In this episode, you'll learn about tactics that will keep your practice going strong in an incr...

Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture reactivations and referrals (and generate some online buzz for your practice), it's an often overlooked area that allows business to slip...

During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in preventive services, which can seem like a great way to attract a new collection of asymptomatic patients who would otherwise slip through the net. However, there are some little-understood pitfalls to avoid...

In the decade since I started my own cash-based practice , the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective patients, it becomes steadily less effective when other cash competitors can advertise the same thing. So… this week's podcast is focused o...

As the first voice most of your leads will hear, your front desk admin is incredibly important to the success of your cash-pay practice. If the impression they deliver isn't great, the schedule will be empty and your fantastic clinicians will never have a chance to show their stuff! So this week, I'm sharing some of the critical metrics that can be used to enhance the performance of your front des...

Tired of dealing with uncomfortable silence or a hasty 'no thanks' as soon as a prospective patient hears how much they'll have to pay for treatment at your clinic? You may be surprised to learn that it can be relatively easy to head off all that sticker shock—so you can enjoy higher conversion rates and greater patient commitment to the importance of their own care. In this week's podcast, I walk...

Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the negotiations. So in the interest of helping my colleagues avoid learning some big lessons through painful mistakes, this week's podcast digs into the art of negotiating a great deal on a lease for clinic space. In this episode, I explain ho...

Hard to believe it's already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were pretty well on target, which makes me more confident than ever to share with you all my latest lessons learned—plus my advice for 20...

How successful was your practice in 2022? What specific factors have contributed to its success? Which things are holding you back? What do you need to protect against in 2023? If you aren't quite sure how to answer these questions, this week's podcast will be worth a listen. I explain exactly how you can objectively measure your success and create a business plan for your practice that will help...

Have you got a great lead magnet but not sure how to get it in the right hands? Looking for ways to get new patients through the door quickly? Want to make sure you actually get business from participating in the next in-person event? If you've said 'yes' to any of these questions, you'll want to take a few minutes to listen to this week's podcast where I discuss some easy lead magnet ideas that c...

Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, those drop offs can absolutely wreck your schedule when several patients decide to ghost you in the same week. In this episode, I explain how you can help reduce the likelihood that a patient will fall off the schedule before they complete...

Want some stable revenue that doesn't depend on new patients? If so, you'll want to check out this week's podcast. You'll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full plan of care.  In this episode, I share strategies for how to structure a membership program that is lucrative for the practice,...

Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you're not alone! Once you have developed a successful ad campaign, the next hurdle is in separating the wheat from the chaff. So this week I'm discussing how to optimize Facebook leads follow-up so you can cost-effectively screen out those who will never convert while nurturing those who will. In...

Is your practice ready for some help managing the front desk? It's an inevitable part of building a successful business—but if you don't find the right person, it can cost you big money. So this week, we dig into the topic of healthcare hiring to find out what it takes to get someone in place to man the phones like a pro. In this podcast, I provide guidance on how to find a great fit for your fron...

Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice owners face as they attempt to scale beyond a single practitioner. Fortunately, there are some simple tactics that can help convince your patients to try out that new clinician. In this episode, I explain how you can persuade patients to...

Do you hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, handling those calls is a learned skill and there are quite a few things you can say to convert phone consultations into cash-pay patients—even when they have been seeing in-network providers for years. In this episode, I share some proven strategies to convey the high v...

Are you frustrated by the number of new-patient consultations who never move forward with treatment? These missed opportunities can quickly drain your resources and leave your schedule full of holes, so it's worth some effort to become as effective as possible at turning those prospects into paying patients. Fortunately, there are some simple things you can do to dramatically improve the number of...

Does the mention of "social media marketing" make you want to crawl under your desk? Are you struggling to figure out how to get more Google reviews? Are you having trouble getting established as a high-end provider? If you answered 'yes' to any of these questions, I'm so excited to be able to share this week's podcast with you! I had a chance to talk with Scott Waddell about a few powerful new to...

If you've ever struggled to get enough patients in your niche, this week's podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan that can quickly prove your authority and get the phone ringing. In this episode, I talk one of my Mastermind members through how to market specialized physical therapy services to those struggling with fertility problems. You'll hear a num...

If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you'll lose too many patients, then this podcast episode is for you. I'm going to explain 4 key steps that my students have used to not only minimize loss of current patients, but to actually increase their patient numbers with high-value services that more than double their...

Do you struggle to turn workshop attendees into paying customers? There's little more disappointing than having put a huge effort into creating highly valuable content and then walking away with no business. Not to worry, there are some simple workshop strategies you can use to make your offer irresistible and keep your practice in front of participants long after you've finished presenting.  In t...

Wondering if there's a way you could leverage your resources to see better growth for your practice?  It can be confusing to figure out the best way to get the word out about our services, particularly when there are significant limits on our time or the money we can invest. And that's why this week's podcast discusses the growth strategies that will make the most sense in the context of your spec...