The Cash-Based Practice Podcast

What if one simple workshop could open the door to a steady stream of your ideal patients? That's exactly what happened to one of our Mastermind members when a local running store offered him the chance to host a few workouts for their customers. Sounds like a perfect opportunity, right? But here's the real kicker… You don't need to sit around waiting for opportunities like this to land in your la...

If you're still dealing with no-shows for your evals or drop-offs after the first visit… this one's for you. In this episode, you'll get  a set of surprisingly simple but incredibly powerful strategies that you can plug right into your pre-eval onboarding processto ensure that when a new patient walks through the door, they're already pre-framed to say "yes"… Yes to their plan of care…Yes to stayi...

If you've ever wondered why some consultations turn into loyal, long-term cash-pay patients—and others don't—this episode will give you the missing pieces you may not even realize are missing. Whether you're brand new to running free discovery sessions or you've done hundreds, there are subtle (but powerful) tactics that can drastically improve your conversion rates and long-term retention. And be...

Have you ever felt like you were doing everything in your practice—and that it still wasn't enough? Maybe you started your clinic because you love treating patients, not because you wanted to become a business owner. But as your caseload grew and burnout crept in, you realized something had to change. If that resonates, this episode will speak directly to your journey. I sat down with Jennifer Chu...

If you're all about making every effort have maximum positive impact on your Cash Based Private Practice, this episode is for you…  Whether you're writing blogs, filming short videos, or giving live presentations, there's a low-maintenance way to turn that effort into long-term visibility, higher rankings, and consistent new patients.  In this episode, I walk you through a proven system that trans...

If you've ever asked yourself, "What numbers should I actually be tracking in my practice?" — this episode is a must-listen. I'm pulling back the curtain on the exact KPIs (Key Performance Indicators) I track with my team every single week — and showing you how these small, consistent habits have made a massive impact on everything from lower cancellation rates to higher reactivations, more Google...

If you're ready to stop losing patients you've already worked hard to win — and start filling your schedule more easily — this podcast is a must-listen. In this week's episode, I break down exactly how I approach reactivating patients without being pushy — using a simple system of texts, calls, emails, and even direct mail that keeps our schedule full and our patients feeling cared for. You'll lea...

Are your billing habits silently sabotaging your practice? If your cash-pay patients aren't receiving the maximum possible reimbursement from their insurance via your superbills or out-of-network billing, you could be unintentionally creating friction that costs you trust, retention, and new business. Indeed, I've seen this be the very reason a prospective stellar customer never gets started with...

Thinking about raising your cash-pay rates but worried that your current patients will push back and new leads will start saying "no"? You're not alone—but the good news is, there's a way to do it smoothly without losing business. In this episode, I'll walk you through how to increase your prices strategically, so you can stay ahead of inflation, cover rising overhead costs, and pay yourself and y...

Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to "think about it." Maybe they book, but then cancel. If this sounds familiar, this episode is a must-listen. There's a simple way to overcome this objection—using just three words...

If you aren't converting at least 80% of your leads into cash-pay patients, or if you're struggling to keep at least 90% of them on schedule until they reach 100% of their goals, then this episode is for you. In this episode, I deliver a concise yet powerful breakdown of the key strategies to not just get that initial "yes," but to keep patients committed throughout their plan of care and beyond....

Ever struggle to balance significant family responsibilities with starting/growing your private practice? Would you like to add new cash-pay services or classes to your existing practice, generating loads more revenue and creating a new stream of patients at the same time? If you answered 'yes' to either of those questions, then this episode is a must listen … In this interview, I had the pleasure...

If you struggle to get patients to commit from the beginning to complete 100% of their plan of care, and not drop off schedule once they're 75% better, this episode is a must-listen… … You'll also get to hear the story of how I met my wife, and how the strategy I used to get her phone number can also be used to get "Yes's" to your cash-based services. Plus, if you want the exact high-converting sc...

If you need to set and raise your cash-pay rates with confidence—while keeping your patients satisfied and avoiding pushback or "No's" —this week's podcast is a must-listen.  Pricing your services right is one of the biggest challenges for cash-based practice owners—yet it's also key to long-term success. Many practitioners struggle with asking for three figures out of pocket, even when they know...

What if the worst day of your career turned out to be the best thing that ever happened to you?  I recently had the pleasure of interviewing Kristen, a pediatric occupational therapist based in Lincoln, Nebraska, who transformed a sudden job loss into a thriving cash-based practice. Within hours of deciding to start her own business, Kristen had already booked her first patient—and she hasn't look...

Imagine generating over $50,000 in just 4 days—sounds incredible, right? In this episode, I'm revealing how one of my coaching clients achieved this with a simple yet powerful promotion for their clinic's membership program. The best part? This framework can be tailored to fit any clinic or service-based practice, regardless of your niche, and can be designed and implemented in less than 2 hours....

Are seasonal cancellations leaving your practice schedule a bit empty at the end of the year during the holidays? If so, this week's podcast is for you! You'll hear about two super easy-to-implement promotions that quickly bring patients in the door to offset a holiday slowdown and ensure you finish the year stronger than ever before. Also, scroll down to get the exact emails and details so you ca...

In this episode, I had the pleasure of reconnecting with Jason Racca, who's come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time practice. Fast forward to today, Jason's grown his practice significantly—he now has two therapists, is hiring a third, and in just the...

Do you struggle with how to develop new referral sources for your cash-based practice? Or do your efforts to reach new prospective referral sources rarely get answered? If you answered yes to either of those questions, you'll want to check out this video. I share a simple healthcare referral marketing strategy that works, without making you feel like a used-car salesman. In this week's video, you'...

If you're looking for a free, easy, and powerful way to attract more cash-based patients to your practice, this episode is for you. A steady stream of positive online reviews can be a game changer for a cash-based practice, helping boost your visibility, build credibility, and get interested patients primed to say "yes" to your out-of-network services before they've even picked up the phone... In...

Are you eager to attract more cash-pay patients without spending money on ads or costly marketing? You're in the right place! In this week's episode, we're breaking down three powerful strategies to bring new cash-pay patients into your practice—completely free. These methods are quick to implement and, as a bonus, often attract patients who are already aware that you're out-of-network. Plus, the...

When it comes time to ask a prospective patient to say 'yes' to your cash-based services, do you feel awkward, uneasy, or even scared?  Do you feel less than 100% confident when offering a plan of care to a new patient? If you've answered yes, then you're at the right episode, you're not alone, and there is a solution.  This podcast episode provides a powerful mindset tactic and a consultation scr...

Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists in Massachusetts. These two physical therapists didn't just survive the challenges of COVID-19—they built a thriving, cash-based pra...

Are you struggling to get more patients to commit to your treatment packages? Or you'd jump on a strategy that increases your conversions by at least 10-20%? In this episode, I'm revealing the biggest mistake practice owners make when selling cash-pay packages—and how to turn it around so patients start saying 'yes'! and begin their treatment journey. Hint: it all comes down to timing. This approa...

In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time. When I first met Lilly Bojic three years ago, she was at a crossroads—facing the daunting decision to step away from the traditional insurance model and venture into the uncertain world of cash-pay service...