The Captain Coder Podcast

You started your business in part to make more money and remove that income cap a normal 9 to 5 job puts on you. And then tax time comes around and you have sticker shock. Been there, my friend. If you’re tired of having an unexpected IRS bill every April and want to learn how you can keep more of your income, then today’s episode of the #CaptainCoderPodcast is for you! I sit down with @wendybarli...

When you work with clients one-on-one, you know that inevitably you’re always chasing that next sale. You need to keep that stream flowing so that you know that your business is going to keep growing. A steady source of leads helps you to know that you’re going to have some predictability in your business. This helps you to make better financial and hiring decisions and better predict your growth....

Do you dream of spending more time growing your business and taking a vacation once in awhile? AI might just be your ticket to saving hours in your day and making those things a reality! You have far too much on your plate to not take advantage of time-saving products. In today’s episode, I talk you through a few of the most popular ways you can save time (and maybe even some money) using AI tools...

Have you ever visited a competitor's website or another business in your industry and noticed that they have media mentions from prestigious organizations such as Forbes, Entrepreneur, and Mashable? You’ve probably sat there and wondered - how did they do that? And how can I get media coverage like that? In today's episode, I’m joined by Cahill Camden, the CEO of Press Jockey . He's...

Are you cutting out 25% of your total possible audience? If you’re not focusing on web accessibility you are! Web accessibility basically means that we design and build websites so that everyone can access and navigate them, no matter what their abilities are. Not only is providing an accessible website to your customers just the right thing to do but it’s also required by law in many countries. W...

Got a WordPress website? You may be a target for hackers. WordPress powers 43% of the internet, which makes it a huge target for bad people. If you have a WordPress website, you need to be thinking about security, full stop. Luckily for you, there are some simple steps you can take to make your website more secure and keep those hackers out! Head to your favorite podcast app and listen to the late...

As a solopreneur and especially as a service provider who created your business because you’re good at what you do, you might feel like it’s impossible to delegate out your main job functions. I know how you feel. I code websites a very specific way and know that it could be hard to teach that. But not delegating out tasks and trying to wear all of the hats is a quick trip to burnout city. If you’...

I get it - you want quick results.. You just want to grow your business so that your income is stable, you get that freedom you’ve been looking for, and you can have better control over your time. I know that it’s easy for a DIY business owner to get suckered into some marketing “hacks” that they think will solve all their problems. Shiny Facebook Ads or posts in groups tell you that they made THO...

Only about 10% of your followers will actually see that newest Instagram post. Want to get your content in front of a larger audience?  You might be ready to run some ads on Instagram! Ads can be a great way to get in front of more people - and more people who really want to hear from you. In today’s episode, I’m going to walk you through whether or not you’re actually ready to run ads on Instagra...

If you want to make blog writing a better habit (and improve your website in your search rankings), then there is a new tool on the market that you’ve probably heard a lot about. Chat GPT. I know, I’m a bit of a creation purist. Why am I talking about ChatGPT? Because I recognize that it can be a tool to help you write on a schedule and higher-quality content without having to go hire someone to d...

How do you know when the time is right for you to rebuild or even refresh your website? Refreshing your website doesn’t have to be a huge overhaul. It can literally be a bit of a “spring cleaning” that you take in stages to make it more manageable (and a better fit for your budget). In today’s episode, I’m going to take you behind the scenes of these two website refresh projects and tell you exact...

You started your service-based business because you’re amazing at what you do. Doing the job you love isn’t what makes being an entrepreneur difficult. It’s finding the clients to work with you and pay your rates. The biggest trap that I see a lot of new business owners fall into is thinking that they’re going to find all of their clients through Instagram or other social media channels. While it’...

Even if you’re a solopreneur now, do you have a goal to grow and scale your business? You’ve got to protect that business! In this week’s episode of the Captain Coder Podcast, I talk with Mairin of Solivagant Legal . An expert in crafting the right contracts for online businesses (and their websites), Mairin is not your typical attorney.  A digital nomad who loves to travel (which we talk about in...

Want your website to generate leads and revenue for your business? You need to bring the right people to it! Facts: even the biggest companies in the world have to continuously work to bring new people to their websites and keep their traffic numbers high. In today’s episode, I’m sharing my 7 favorite (and free!) ways to drive traffic to your website.

A few months ago, a friend tagged me in a post requesting website professionals to be interviewed for a live show. I responded back to the author and noted that my favorite thing to talk about in those opportunities was digital accessibility. He messaged back to politely say that they were “focused on more standard web design topics and not something that niche.” Niche? Making an accessible websit...

Hey service-based business owner - do you often wish you had more hours in the day? Have you hit an income cap because you simply don’t have time to take on other clients? Are you wondering whether or not it’s time to hire? You’ve probably hit what many of us service providers do. I like to call it a “time ceiling.” It IS possible to scale your service business and grow it - without having to hire...

Can your website actually make you money? It better! Whether you DIY’d your website on your own or hired a professional to do it for you, you’ve invested time and money into it. It’s your home online, after all. If you feel like your website just isn’t turning a profit for you though, I’ve got a few things you can change to make it better and see that real ROI.

Have you ever tried to drive someplace new and not use Google Maps? I’m going to guess that’s a negative. You know that if you want to actually end up at your destination that you have to have a guide to get you there. That’s the same way it is for your business! If you want to grow – and scale – at a steady rate, you cannot wing it. You need a map to get you there. Creating a digital marketing pl...

I have a quick question for you. When I say the phrase “using marketing data” do you get a little scared? Do you kind of want to hit back and not think about it? Hey, I get it! I may be a coder but my natural skillset is heavily creative, not logic. I joke to my accountant mom all the time that I don’t understand why she actually likes her job. But something she’s said to me a few times over the y...

Do you want to stop spending all of your time trying to market your business? Frankly, trying to market your business can feel very overwhelming. There are so many platforms to worry about, so much content to create, and just the general feeling like you’re missing something if you’re not following the latest trends. But I promise that it doesn’t have to be that way! Creating your marketing conten...

Looking for that latest magic marketing shortcut? I’ve got bad news for you. It doesn’t really exist. You may be missing out on the number one marketing tool for your business, though. This marketing tactic is so powerful that it can even drive as much as two thirds of your marketing efforts forward. Want to know what it is? Check out today’s episode!

One hurdle in creating digital marketing pieces for a lot of business owners is finding images they can use - and that they actually like. It can be expensive to have photos shot for you by a professional, and maybe you need an image of a cityscape or something nowhere near you. The problem with just going to Google Images? You’re probably violating copyright laws and you’re putting your business...

Have you thought about adding a digital course to your business? As a service provider, chances are you'd like to add some steady, recurring revenue to your bottom line so you're not always chasing that next sale, that next client. Taking your unique expertise and wrapping it up in an online course is a great way to add a different kind of service to your business. Before you say you can...

If you don’t follow the right steps, launching a new website can actually cause you a lot of problems. Suddenly things can be broken that worked before, Google may not reflect the updated information, and worse, you can lose customers because something doesn’t work right. How do you protect yourself against the common mistakes that can happen during a site launch? Checklists my friend! The Captain...

Have you been trying to grow your online business and have struggled? You need to build up that trust factor, girl! Building trust online is very different from how you build trust with your local community.  Think about it. You’re trying to not only get people to believe you can help solve their problems, you’re just trying to get them to believe that you’re actually real. There are some shortcut...