The Big Impression

In this episode of The Big Impression, we’re joined by James Rothwell, managing director of brand marketing at Kinective Media. Rothwell walks us through what’s changed since launch — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. With over 110 million traveler profiles and 63 million MileagePlus members, Kinective is fast becoming one of...

This week, we’re talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove’s “Hot Seats” campaign — a bold, culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler ( 00:...

B2B marketing has long been stuck with a somewhat boring reputation: rational, buttoned-up and forgettable. Tim Hoppin is on a mission to change that. As chief brand and creative officer at SAP, he’s helping one of the world’s largest software companies embrace big creative swings — and prove that business buyers are humans too.   Episode Transcript Please note, this transcript  may contain minor...

With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests. But according to Ji Heon Kim, Valnet’s head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or authenticate themselves. Maybe a “mass scale” of users wouldn’t sign up for their w...

In this episode of The Current Podcast, hosts Damian Fowler and Ilyse Liffreing sit down with Amy Lund, VP of integrated marketing and corporate communications at E. & J. Gallo Winery, to talk about Barefoot’s bold move to become the official wine sponsor of the NFL. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for adve...

In this episode of The Current Podcast, we’re joined by Rob Bradley, SVP of digital revenue, strategy and operations at CNN International Commercial. He shares how CNN has evolved far beyond its broadcast roots — and how it’s now helping brands tell more impactful stories across everything from connected TV (CTV) and free ad-supported television (FAST) channels to TikTok and LinkedIn.   Episode Tr...

Chuck E. Cheese's Melissa McLeanas joins hosts Damian Fowler and Ilyse Liffreing on The Current Podcast to discuss how Chuck E. Cheese is leveraging its iconic IP for the streaming era, what advertisers are excited about and more.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler ( 00:00 ): I'm Damian Fowler Ilyse Liff...

Jenna Griffith, VP of global ad operations at PayPal, shares how the fintech giant is using shopper insights to power a new kind of media network.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One year into her role as global CMO at Designer Shoe Warehouse (DSW), Sarah Crockett is reimagining how the legacy retailer shows up for today’s consumer — across 500 stores, an upgraded e-commerce experience and a newly expanded digital media mix. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Milk is back in the cultural conversation. Miranda Abney,  MilkPEP’s VP of marketing joined The Current Podcast to explain how a marathon for women helped boost milk’s messaging.     Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Firestone Walker Brewing Company’s CMO says connected TV has made it easier to reach its sports-loving customers.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian ( 00:01 ): I'm Damian Fowler. Ilyse ( 00:02 ): And I'm Ilyse Liffreing. Damian ( 00:03 ): This week we're really excited to talk with Dustin Hinz, the Chief market...

Dow Jones CMO Sherry Weiss reveals the marketing strategy behind growing subscription businesses for publications like The Wall Street Journal.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian Fowler ( 00:00 ): I'm Damian Fowler. Ilyse Liffreing ( 00:01 ): And I'm Ilyse Liffreing Damian Fowler ( 00:02 ): And welcome to th...

Stellantis’ CMO Raj Register talks about building consistent storytelling across channels, what she’s learning from AI and why she’s obsessed with connecting marketing action to tangible business outcomes.  Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler ( 00:00 ): I'm Damian Fowler. Ilyse Liffreing ( 00:01 ): And I'm...

At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month. In this episode, we sit down with Andrea Gilman, chief marketing officer at Early Warning, owner of digital payments services Paze and Zelle, to discuss how she’s driving innovation in digital payments.  Hosted by Simple...

At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month. In this episode, we sit down with Melissa Giordano, chief client officer at CMI Media Group, to discuss how AI, data, and personalized messaging are reshaping healthcare marketing. Hosted by Simplecast, an AdsWizz compan...

Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Genentech VP, CMO Erica Taylor joins The Current Podcast to share her unique journey from immunology to biotech marketing, and the evolving role of biotech brands in mainstream media.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Kat Vesce ( 00:00 ): I'm Kat Vesce. And I'm Ilyse Liffreing and welcome to this edition of The Curr...

PNC Bank Chief Marketing Officer Jenn Garbach joins The Current Podcast at SXSW as part of International Women’s Day and Women’s History Month. Garbach shares insights on the success of the bank’s Brilliantly Boring campaign and reflects on her journey in marketing, tackling imposter syndrome, and balancing career growth with family life.   Episode Transcript Please note, this transcript  may cont...

JPMorgan Chase's David Pinto-Carpenter shares how the banking giant is adapting to changing consumer expectations for financial services, what he thinks is holding back more investment in CTV and why he’s comfortable not being a first mover.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian ( 00:00 ): I'm Damian Fowler. Ily...

Beyond Yoga Chief Marketing Officer Katie Babineau joins The Current Podcast on the ground at SXSW in honor of International Women’s Day and Women’s History Month.    Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Ilyse Liffreing ( 00:00 ): I'm Kat Vesce. And I'm Ilyse Liffreing and welcome to this edition of The Current Podcast. I...

Family-owned grocery chain Meijer is using its Midwest roots to stand out in the retail media crowd, according to Derek Steele, the company’s VP for marketing.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio.   Damian ( 00:00 ): I'm Damian Fowler. Ilyse ( 00:02 ): And I'm Ilyse Liffreing, Damian ( 00:03 ): And welcome to this editi...

The food-delivery company’s VP of brand discusses the business’ 20-year history and how it stays front of mind for consumers. Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: I'm Damian Fowler Ilyse: And I'm Ilyse Liffreing.  Damian: And welcome to this edition of The Current Podcast. Ilyse: This week, we're delighted to talk...

Amex’s Jessica Ling sits down with The Current Podcast to discuss the biggest differences between marketing to business and to consumers, and how the brand considers the effectiveness and efficiency of marketing investments. She also touches on how Amex is reaching Gen Z by tapping into their passions and fandoms, such as a partnership with Olivia Rodrigo.   Episode Transcript Please note, this tr...

Goalhanger's Tony Pastor explores building the U.K.’s leading independent podcast production company which includes shows like The Rest is History, The Rest is Politics and The Rest is Football.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: I'm Damian Fowler and welcome to this edition of The Current Podcast. This week w...

The U.S. CMO of the luxury car company discusses how integrating Jaguar Land Rover’s brand alongside popular shows like Succession and The Gentlemen has helped deliver its message of quiet luxury.   Episode Transcript Please note, this transcript  may contain minor inconsistencies compared to the episode audio. Ilyse: [00:00:00] I'm Ilyse Liffreing   Damian: And I'm Damian Fowler and welcome to th...