The Author's Corner

Summary: Resilience is constantly thought of as something you inherently have. But resilience isn't just a trait; it's a skillset, and a transformative journey. In episode #150 of The Author’s Corner , Dr. Marie-Hélène Pelletier shares her insights and valuable advice on how to think about resilience, the intricacies of resilience, and its profound impact resilience has on overall health and perfo...

Summary: Is sharing your book content before it's published a good idea? It's a question that many aspiring authors grapple with, and today, I'm here to offer some clarity on the matter. In Episode #149 of The Author’s Corner , Robin Colucci dives into the debate surrounding whether authors should reveal their book's content before its official release. Tune in as Robin addresses common concerns a...

Summary: Ever wondered about the intricate process of building a successful author business? It's a journey filled with innovation, strategy, and plenty of hard work! In episode #148 of The Author’s Corner , Sharon Woodhouse shares her insights and valuable advice on how to build a successful author business and provides practical tips and strategies for aspiring authors to navigate the complexiti...

Summary: Ever wondered what the first major step is if your goal is to sell your book to a traditional publisher?  The answer is getting a literary agent to represent you.  But the big question is how? In Episode #147 of The Author’s Corner , Robin Colucci breaks down the essential first step in selling your book to a traditional publisher: securing a literary agent. Tune in as Robin sha...

Summary: Ever pondered the dynamics of co-authoring a book? It’s a journey filled with twists and turns, and today, my guests, Brianna and Matthew Penfold, join us to offer firsthand insights into the complexities of this experience. In episode #146 of The Author’s Corner , Brianna and Matthew share their insights on co-authorship and how they navigate the challenges that arise during such an inte...

Summary: "Your story is so incredible! You should write a memoir!"  However, when individuals approach Robin Colucci seeking guidance on writing a memoir, she typically steers them in a different direction. Find out why in episode #143 of The Author’s Corner where Robin explains why she generally advises against memoir writing. However, if you've been considering it, she also shares how you c...

Summary: I'm willing to bet you’ve experienced the chaos of juggling work, family, and personal time. I know I have (and often still do), and it can feel like a never-ending circus! But we all have a breaking point where no matter how much we want to keep up the juggling act, we just can’t do it anymore. It’s called burnout. And it affects millions of people every day. In episode #144 of The Autho...

Summary: Since March is Women's History Month, we decided to take some time to celebrate the remarkable contributions of women through books. Throughout this month, we've posted to social media a series of videos highlighting remarkable female authors whose books have changed the world. Now, we're excited to bring you a compilation of these insightful videos, along with some exclusive content that...

Summary: Being a perennial bestselling author almost seems like an urban legend. We’ve all seen books with that kind of staying power, but few authors have that experience.  If you’re wondering what it takes to write a book that sells thousands of copies, not just for weeks, but for decades, then this is the episode for you! In episode #142 of The Author’s Corner , Robin is joined by perennia...

Summary: For some reason, people have long lauded large social media followings as indicative of who will sell the most books. But the numbers speak for themselves: celebrities with HUGE social media followings consistently underperform in book sales.  Why does everyone think that social media following = book sales?  In episode #141 of The Author’s Corner , Robin reveals her theory abou...

Summary: Why is it that some messages connect, and others don’t? The answer is simple.  I mean, the answer is simple, or rather, simplicity. But simple doesn’t mean it’s easy to do. In episode #140 of The Author’s Corner , Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers.  Key t...

Summary: Have you ever picked up a book at 10pm and been so enthralled, the next thing you know, it’s 3am, and you’re approaching the last few pages?  If you have experienced this, then you know the exhilarating feeling of being totally in the author’s thrall and how rare it is to connect so deeply with a book that you simply cannot put it down. Never mind how you feel the next day. Any autho...

Summary: 30 years ago, Death of a Salesman and The Crucible seemed to be two of the few plays from American literature that had made it to the top of every highschool’s “must read” list. In an era of an ever-widening wealth gap and a pervasive, savage bigotry fueled by ignorance and Trump—Miller’s two seminal works may be more relevant than ever. Yet, how many students in the Class of 2024 recogni...

Summary: A lot of first-time authors get the same conventional advice: “Just start writing!”   While doing something is usually better than doing nothing, “Just start writing” too often ends up meaning, “Waste a lot of time grasping at straws and keep trying to guess what your book is really about.” The good news is, if you want to position your book like a pro, and get the maximum value...

Summary: How do we become who we are? Is there something written into our genetic code that determines who we will be and what decisions we will make? Or are we ruled by our environment and circumstances? Do we really possess free will, or is it an illusion? If you’ve ever  pondered these existential questions, then you’re going to want to tune in to episode #136 of The Author’s Corner . Robi...

Summary: Have you ever noticed that it seems like these days everyone is a “#1 bestselling author?” If so, you’ve probably also wondered how this can be true. If it seems suspicious to you, you’re right!  Truth is, you can gain “bestseller status” without actually selling books. This is true because there are numerous ways to “game the system” and virtually every bestseller list is “gamable.”...

Summary: As writers, we all know the importance of storytelling. But it may not be as obvious that the art of storytelling is essential to entrepreneurs and their businesses too.  Stories are particularly important when it comes to marketing. They help you communicate your purpose and connect with your audience on a deeper level. A stronger connection through storytelling can help you attract...

Summary: We’ve talked about the most common misconceptions about book sales on The Author’s Corner , but what about what strategies actually do sell books?  In episode #133 of The Author’s Corner , Robin discloses the 4 strategies that cause book sales that authors use to sell thousands of books. This episode is a goldmine for both seasoned authors and those just starting out, offering practi...

Summary: Many first-time authors wonder about trademarking their book title.  Actually, it’s not allowed, but there are some creative ways you might still be able to trademark the title of your book.  In episode #132 of The Author’s Corner , Robin is joined by Joey Vitale, an attorney and business growth consultant. He shares his insightful loopholes so that authors and business owners c...

Summary: As we enter the New Year, lots of people are thinking about starting a new business, or pivoting in a new direction. It’s a great time to rethink your goals and where you want to grow in 2024. You might be thinking about writing a book to help you establish your new business in 2024. A book can be a great tool to boost a business, or even grow in a new direction, but it is NOT the best wa...

Summary: One common question that authors have is: “I have a self-published book, but can I sell it to a traditional publisher?” The short answer is: Yes. But only if your book is killing it in sales.  Unfortunately, most self-published authors who wonder about selling to a traditional publisher are struggling with sales and hope that getting picked up by a publisher will be the answer to all...

Summary: Many people find email marketing a little…well, tedious. A full inbox can be overwhelming, so how do you avoid spamming your community’s inbox, while also ensuring they receive all the value you have to offer? Email marketing is one of the most overlooked channels to connect with an audience. And yet, if you’re an author, that connection can be priceless.  In episode #129 of The Auth...

Summary: A book can be a great tool to grow your business. But one of the most common misconceptions when it comes to writing a book to get clients is that your book is not just a big business card or an extra long sales letter.  The book should be about your reader (a.k.a your ideal client), and demonstrate , not tell, how you and your business can add value to their lives. If you do this ri...

Summary: Have you ever wondered what psychedelics and writing have in common?  Neuroscientists are discovering that psychedelics can be a powerful conduit for personal healing, spiritual growth, and discovery. Many authors have found that the writing process can offer similar benefits. On your journey to authorship, if you’re willing to open yourself to the process, you will discover new thin...

Summary: You’ve probably heard the term “vanity press,” but you may not know exactly what it is or where it fits in the myriad of publication routes available to authors today.  In episode #126 of The Author’s Corner , Robin is back with another riff to pull back the curtain on the true purpose of a vanity press, and identify some of the red flags you should look out for before you sign with...