The Artwonk

Today Neville chats with Sarah McClintock Curator and Collection Manager at the Sutter Te Aratoi o Whakatū. Nelson’s regional gallery and one of New Zealand’s oldest public galleries. Together Neville and Sarah explore the world of a public gallery curatorial role. They look at it’s similarities and differences to a private dealer galleries way of dealing with artists and the benefits and features...

This show includes listeners questions on subjects like ‘Getting Press Coverage-Overcoming Shyness When Talking About Your Art- I Hate Selling- Selling More Art, How Do I?’. And finally Neville has a rant about the language the art world uses when talking about Gallery fees and commissions.

Neville goes through his emails and answers some listener questions on subjects like...Should I go to Art School? , How long do you leave your artwork in a gallery, Approaching new galleries and How do I price my art as a new artist.

In this show Neville discusses 10 tips to keeping your art making on track. This helpful list covers things like keeping your marketing and making spaces separate, professionalism and how to steal ethically.

After a 6 month break from the Podcast Neville is back with Season 2 . We have invested in new studio and a whole lot of new tech and in this show Neville telly you about the changes and what they mean to the Artwonk going forward.

In this episode Neville responds to a listeners questions about a sudden drop off in their sales. We explore niche markets, what happens when a market you are successful in dries up or moves and you find you are now out of step with your customer base. Neville also looks at what marketing plans you might adopt to spread exposure to market swings and drops.

In this episode Neville looks at the art market in the Covid environment. And answers listeners questions about art marketing in today’s changing business environment . This show looks at many of the questions being asked about how to evaluate change in the art world. How to protect your artwork if a gallery or agent was to close down. How to identify new trends in the marketplace. How to evaluate...

Today I speak with Bill Dorman. Australian teacher of the year, Collab mate and all round nice guy.. Bill and Neville look at the positive aspects in collaborating as well as the benefits in a collaborative approach to teaching and sharing your work with other creative artists.

In this episode Neville talks with Cast Glass artist Di Tocker about emotional safety in the studio. How to recognise if you need help and some of the traps when working alone. Thank you Di for bringing this important subject froward and allowing us to explore it with you.

Neville and Hillary take a look at online social media platforms and web site ideas and explore their potential benefits and pitfalls for an artist or art business. Hillary joins Neville in the studio and shares her over 25 years experience in web design, logistics and brand development on the internet.

Neville lays out how to plan a commission and what you should include in a contract to make a piece of art. This simple plan will help you keep safe and ensure both the artist and the customer get an acceptable result.

Neville explores some of the cause and effects of supply and demand levels. Why it’s important to not over expose your art and why a limited supply can be desirable. There are many things an artist can do that impact on their price and sales figures. Controlling your output is one that is easy to manage and can put measurable results on your bottom line.

Part 3 in the mini series looking at art pricing strategies and exploring some of the elements of evolving a price strategy. This episode Neville looks at price strategies for art galleries and agents. How you can grow your artists value and your profitability as well as the looking at mix and range in a gallery environment.

This episode is number 2 of a 3 part series on pricing strategies for visual artists and crafts people. Neville works through the considerations and principles of making your pricing strategies work with your marketing and business plans. We explore how to plan your pricing to grow your business and better reflect the value and importance of your brand and your artworks.

This is part 1 of a 3 part mini series on pricing strategies for pricing your artwork. In this episode Neville works through the things needed to formulate a pricing strategy for artists or crafts people looking to sell their creations.

This episode is all about how to make an Artist Statement. What to put in one and what you should consider when writing it. We look at what goes in one, where you might use one, what to avoid and how to effectively share your Artists Statement.

In this episode Neville takes a look at how a Collective or artist run gallery works. We explore the pro’s and con’s of collective spaces. How to choose one suited to your business and creative needs and if none is available how to make one. Neville will walk you through how to approach the dynamics of sharing out costs and jobs to create an equitable business model with multiple contributing memb...

In this episode we look at why you need critics. We also discuss why and how you should chose your own critics. Neville shares a cautionary tale where someone who did not have good support made a poor decision with potentially costly outcomes and explores how to avoid similar traps.

Episode 3 in our mini series on what it takes to open a gallery. Looking at the Who, what, why and where of opening a gallery. In this episode we explore the Artshop Gallery. What makes it viable as a gallery business style and what you need to know to open one. If you are not looking at opening a gallery but you are looking at representation in one then this show will give you insights into the h...

In this episode we follow on from episode 11 where we are looking at the 3 main types of art gallery business options, and what they can look like. This episode is about the who, what, where and why’s involved in a Studio Gallery. There are some specific problems when making your studio into a selling space and we look at these as well as some of the benefits that are also available in this busine...

Today we are exploring what it takes to open a “White Wall” or “White Box” Gallery. How to scout a site. Things to look for and consider either as a potential gallerist or as an artist looking at a new gallery opportunity. We explore the traditional marketing plan and culture of this type of gallery and the who, what, when , why and how’s and more of setting up a white box gallery.

In this episode Neville talks you through the practical steps in selling art ‘person to person’ in a fair or market environment. He covers everything from step by step instructions on how to sell to the mindset and approach for an artist or crafts person to have when in a selling space.

In this episode we take a look at success, and what it might look like for you. For a visual artist or crafts person success can depend on different things than a traditional business measure may entail. Whether it is the emotional success of accessing your passion or creative muse or the financial success of selling your wares. Neville takes you on a mini journey through a couple of examples of w...

Today we look at what the difference is between Marketing and Branding. When you are an artist or a crafts person and sign your name to your work are you a brand? What is Brand? Do we need to know the difference and why?

Over the history of making it seems people have had a need to make some sort of distinction between Art and Craft. In this episode I give you an easy formula to decide which category a piece may fall into and how the difference may effect your marketing of it.