The Ambitious Coach

Are you confused about the “right” way to sell your coaching or consulting offers? In this episode, I break down the difference between soft selling and hard selling and I show you how to blend both to create a sales style that feels authentic and effective. I dive into what hard selling really is (hint: it’s not manipulative!) and why it’s essential for clarity and urgency. You’ll also...

Struggling to come up with content ideas? You’re not alone. In this episode of The Ambitious Coach Podcast, I’m walking you through 5 simple ways to create endless content ideas without relying on ChatGPT, endless scrolling, or a fancy content calendar. These are the exact methods I use every day in my business and the same strategies I teach my clients to help them stay consistent online. From cl...

One of the biggest mindset blocks I see with sleep consultants and coaches is the fear of judgment. You worry about what your friends, family, or even strangers online will think if you post that video, make that offer, or share your real opinions. And I get it—I’ve been there. The truth is, that fear doesn’t ever completely go away, but you can learn how to move through it and show up with confid...

Pain point marketing gets a bad rap and for good reason. When it’s done in that pushy, manipulative “bro marketing” style, it can feel gross and leave your audience turned off. But the truth is, speaking to your ideal client’s struggles is one of the most powerful ways to connect with them and make sales. In this episode, I break down what pain point marketing really is, why it works, and why it s...

In this episode, I’m tackling one of the most common objections you’ll hear on a sales call: “I need to talk with my husband.” I share how to respond in the moment, what questions to ask so she feels prepared to explain your offer clearly, and how to set up a confident follow-up plan that doesn’t leave you waiting around. You’ll also hear why having a solid sales page and clear messaging is so imp...

In this episode, I’m sharing exactly how I use Instagram Stories to sell my offers and attract dream clients and how you can start doing the same. Stories are one of the most powerful and overlooked ways to connect with your audience, build trust, and make sales without feeling pushy. I’ll walk you through the four types of story content that consistently convert, how to strike the right balance b...

In this episode, I’m joined by Aly Dabbs — Certified Sleep Consultant, toddler sleep specialist, mama of two, and now best selling published children’s book author. Aly shares how her personal journey into motherhood (and sleep) led her to not only support other moms with toddler sleep, but also write her very first children’s book, Bedtime Hearts . We chat about: How Aly went from tired toddler m...

You got certified...now what? In this episode, I’m breaking down what really holds new sleep consultants, parenting coaches, fitness coaches, and life coaches back after getting their certification. Spoiler: it’s not a lack of passion or knowledge… it’s the missing business skills. You don’t need another course — you need support, structure, and a strategy that actually fits your life. I’m diving...

Thinking about creating a freebie and diving into email marketing but not sure where to start? In today’s episode, I’m breaking down how to build a freebie that actually grows your email list and gets more discovery calls on your calendar. I’ll walk you through what makes a lead magnet convert, why so many freebies flop, and the exact follow-up steps you can’t skip if you want to turn subscribers...

In this episode, I’m diving into the one strategy that completely changed the game for my business: building real, intentional business relationships. I’m talking about collaborations that actually lead to clients, cash, and momentum without needing a huge following or sales funnel. You’ll hear how one pitch I made 5 years ago brought in over $10K in just a few days and continues to...

In this episode, I’m sharing my thoughts on perfectionism and how it’s likely holding you back from making the kind of money you want in your business. I dive into where perfectionism comes from, how it shows up in your day-to-day as a coach or sleep consultant, and what it actually takes to build momentum without burning yourself out trying to make everything “just right.” If you’ve ever hes...

In this episode, I dive into the real reasons why so many sleep consultants and mom coaches are undercharging and what it’s actually costing you. I break down the emotional and financial toll of low-ticket pricing and challenge the belief that “moms won’t pay.” From real-life spending examples to simple pricing math, this episode will shift the way you think about your offers. If raising your pric...

In today’s episode, we’re talking about one of the most important (yet overlooked) parts of signing clients: certainty in your results. If you aren’t confident in what you do or the transformation you offer, your potential clients won’t be either. I’ll walk you through how to own your expertise—even if you’re newer—and why certainty is more powerful than any fancy strategy. We’ll talk about how to...

In this episode, I’m walking you through 6 things you should be focusing on if you want to sign 5 new clients in the next 30 days—without posting every day or overcomplicating your strategy. These are the exact areas I coach my clients on to help them grow consistently and confidently. If you've been wondering what actually moves the needle in your business, this episode breaks it down in a clear...

In this episode, I’m walking you through my exact sales call script that’s helped my clients feel more confident and close more discovery calls. If you’ve ever felt awkward, unsure, or totally lost during a sales call—this episode is for you. I break down exactly what to say and how to lead the conversation. You’ll learn how to create a natural, authentic flow that makes your potential clients fee...

In this episode, I chat with Rianna Hijlkema, a business strategist for sleep consultants, about creating a business and life that truly makes you happy. Rianna shares her journey as a digital nomad, how she built an aligned business, and the key steps sleep consultants can take to find clients and grow sustainably. With experience helping hundreds of sleep consultants, she knows exactly what work...

That nagging voice that says, You aren’t qualified. No one will want to pay you. You’re a fraud. Yeah, that one. If imposter syndrome has ever made you second-guess your coaching business, you’re not alone. And today, we’re tackling it head-on and shifting your perspective so that you can start showing up confidently and make more money!  I’m joined by Jill Parekh, a Business & Mindset Co...

If you’ve been wondering how to make email marketing work for your business, this episode is for you. I sat down with email marketing consultant Jeff Felten to talk about why email is still one of the most powerful tools for growing your audience and booking more clients. We cover everything from the best lead magnets right now to list-building strategies, must-have software, and how to use your w...

In this episode, I had the pleasure of interviewing Cassie Howard—an incredible business mentor, who has been in the online space for a decade. Cassie has built an 8-figure coaching business and continues to break records year after year. When I first started in this industry, she was one of my first business mentors, and I’ve always admired her fun, bold, and unconventional approach to money and...

In this episode, Amy breaks down the essentials of tracking your business metrics and shows you how simple it can be to stay on top of your data. She dives into what numbers actually matter, so you’re not wasting time on things that don’t move the needle. Whether it’s understanding your revenue goals, client conversions, or engagement stats, Amy makes it clear that tracking doesn’t have to be over...

Feeling stuck in your business? In this episode, I’m breaking down practical ways to go from crickets to clients and revive a quiet season. We’re diving into the importance of crystal-clear messaging and offers that speak directly to your ideal client—no fluff, just clarity. I’ll also share how to reignite connections with past clients and leads, plus why curiosity and relationship-building with o...

In this episode, I dive into how to make the sale before the sales call. The real work happens through your content—stories, grid posts, emails, and podcasts—where you showcase your value and expertise. Sales calls should simply clarify questions and confirm decisions, not convince someone to work with you. If you’re getting on calls where you feel like you’re being interviewed, it may signal...

In this final episode of 2024, I’m sharing 3 key areas to focus on to hit your income goals in 2025: offers , skills , and exposure . Whether you’re a sleep consultant, fitness coach, or life coach, this episode will help you prioritize what truly moves the needle in your business. Key takeaways: Offers : Make sure your primary and secondary offers align with your goals and excite you to sell. Ski...

Feeling overwhelmed by your to-do list and the pressures of running a business? In this episode, I share a heartfelt and honest pep talk for business owners navigating anxiety and stress. From juggling endless responsibilities as a mom to managing holiday chaos, I remind you to slow down, breathe, and trust the process. You'll learn why forcing outcomes can block your flow, how to find joy in the...

In this episode, I interviewed founder of Center for Pediatric Sleep Management (CPSM), Jayne Havens. She and I had a great conversation on building a community, what it takes to keep them engaged and action steps to get started to build your own group/community.  Who is Jayne Havens? Jayne Havens is a certified sleep consultant and runs her own sleep consulting practice, Snooze Fest by...